Welcome back to the Christian Business Advantage podcast! I’m your host, Alyssa Avant, and today we’re continuing our May series, Email Marketing Reset — all about refreshing and strengthening your email marketing strategy.

This week’s episode is all about how to switch email service providers without confusing or losing your audience. Whether you're feeling stuck with your current platform or you're reacting to recent changes (looking at you, MailChimp!), this episode will guide you step-by-step through making a smooth and strategic transition.

Here’s what you’ll learn:
✅ How to properly back up your list before switching
✅ What to do with automations, tags, and templates
✅ How to communicate clearly with your subscribers during the change

💌 Free Resource!
Grab your Email Marketing Switch Checklist — a free step-by-step guide to help you move platforms with confidence.
👉https://alyssaavant.ac-page.com/email-marketing-switch

Next week, I’ll be joined by a special guest as we dive into strategies for building a better email list and re-engaging cold subscribers—don’t miss it!

✨ If this episode was helpful, please leave a rating and review on Apple Podcasts and join us in the free Christian Business Advantage Facebook group for more community and support.

Welcome to a brand-new series on the Christian Business Advantage Podcast! I'm your host, Alyssa Avant, and this month we’re diving into an Email Marketing Reset—a fresh start to help you clean up, level up, and better connect with your audience through email.

In today’s episode, we’re talking about a critical question: Is it time to switch your email service provider? I’ve recently helped several clients make the move, and with major updates from platforms like MailChimp and ActiveCampaign, it’s something you might be considering too.

You’ll learn:

• 5 key signs it’s time to switch email platforms
• Common pain points like rising costs, missing features, and poor deliverability
• How to choose the right email tool based on your goals and budget
• A comparison of MailerLite, ConvertKit (now Kit), and ActiveCampaign—and who they’re best for

Plus, I’ll share questions to ask yourself before you make the move, and preview a special free checklist coming next week to help you transition smoothly.

💬 Mentioned in this episode:
👉 Contact me if you'd like help choosing the best email tool for your business
👉 Don’t forget to leave a podcast review—and if you're a podcaster too, let’s swap reviews!

In this final episode of our Spring Clean Your Online Presence series, Alyssa Avant walks you through creating a simple, Christ-centered spring marketing plan. Learn how to set realistic goals for May, choose your marketing channels wisely, repurpose your content, and stay faithful and focused without getting frantic. Plus, get a sneak peek at what's coming for the podcast in May!