For November and December we are going to be reairing the most popular episodes of 2026.

We will countdown from #9 to the #1 episode of the year.

Today is episode #254: The Foundation Most Authors Skip

Most authors don't have a marketing problem—they have a clarity problem. In this kickoff episode of our April series, The Few Things That Actually Matter in Book Marketing, Alyssa reveals why unclear messaging silently sabotages your marketing and shares a simple framework to fix it:

"I help ___ go from ___ to ___ so they can ___."

This one statement becomes the foundation for all of your content, emails, speaking, and offers. Tune in and walk away with the clarity your book marketing has been missing.

Master your calendar hacks to reclaim an extra hour of time every week. Learn how to organize your schedule for better focus.

This podcast concludes our month-long series on digital organization. We are focusing on practical ways to manage your calendar and digital files so you can finish your workday without feeling like you are constantly playing catch-up. By implementing these time saving strategies, you can prioritize deep work or simply enjoy a quiet break without the stress of unfinished tasks.

Effective time management requires a consistent system. Whether you are looking to improve your daily output or just want to find a moment for yourself, these methods help you regain control over your schedule. Small, consistent adjustments to your planning habits are the most reliable path to achieving significant improvements in your professional life.

Does your calendar tell you what to do today, or just where you have to be? In part three of this four-part series, Alyssa shares how to choose the right calendar (Google, Outlook, or Apple), how to time-block your week in four simple steps, and how the Pomodoro Method helps you stay focused during each block. You’ll also get one small action step to try this week.