Send us a text

In today’s episode of the Christian Business Advantage podcast, we’re continuing our July series, Email Marketing That Ministers and Converts. If you’ve ever wondered what to send your email list when you're not launching something, this episode is for you!

Alyssa shares:

• Why email isn’t just for launches
• Content bucket ideas for authors, speakers, and coaches
• Specific email examples you can use right away
• How to create a simple content calendar
• Bonus tips on repurposing and asking your audience what they need

Learn how to stay connected, serve your audience with purpose, and write emails that matter—even between launches.

Send us a text

In this episode, we kick off our July series, Email Marketing that Ministers and Converts. Alyssa shares how to consistently connect with your email list in a way that builds trust, encourages your audience, and reflects your faith — without feeling pushy or salesy.

You’ll learn:

• Why nurturing your list matters
• How to reframe email as ministry
• The difference between nurturing emails and launch emails
• What types of content keep you top of mind
• A simple email structure you can use right away

Whether you're an author, speaker, or coach, this episode will help you write emails that serve your audience and reflect your heart.

Send us a text

This is a rerun of Episode 183: The Concept of The 12 Week Year. We are doing a book club in my Christian Business Advantage Facebook group and thought this episode would be appropriate for this 5th Monday of the month.

Today, we're diving into one of my favorite productivity tools, "The 12 Week Year" by Brian P. Moran—a book that has revolutionized how we set and achieve goals in our lives and businesses.

Trisha and I met in 2016 when she became an intern for my virtual assistant business, and we've been using the "12 Week Year" system together ever since. In this episode, we'll break down the core principles of the "12 Week Year," which focuses on setting goals in 12-week increments rather than annually, creating a sense of urgency and encouraging consistent action. We'll share how we both implement this system in our businesses and personal lives, the importance of setting focused and attainable goals, and how it has helped us stay on track without procrastination.

Join us as we discuss practical tips for goal setting, balancing personal and professional aspirations, and using shorter planning cycles to achieve more in less time. Whether you're a seasoned entrepreneur or just looking for a fresh way to organize your life, this episode will provide valuable insights to help you reach your goals faster and more efficiently.