In this episode of The View, we're joined by Ross Hickton, Managing Director of Hickton Family Funeral Directors.

Ross has always been a prominent member of SAIF, and it was a significant milestone recently when he took over the reins as National SAIF President from Declan Maguire. As he said himself, Ross wasn't even born when the organisation was created, so in this episode we'll hear how the youngest leader of SAIF to-date sees the future and the way to tackle it.

The View is hosted by Malcolm Flanders and brought to you by Golden Leaves.

In this episode of The View, we welcome onto the podcast Emily Houghton, Director of Operations at Rosedale Funeral Home in Norfolk and Suffolk.

Emily started working in the funeral profession at the age of 19 in London, and has now been in the industry for over 20 years. She has held various positions throughout her career, from funeral arranger to funeral director, to working as an area manager. She says she has been lucky enough to be able to experience first-hand all elements of the funeral profession, so she has a wealth of experience she can draw on. The View is hosted by Malcolm Flanders and brought to you by Golden Leaves.

There may never have been so much regulatory change in the industry as we're seeing at present, so who better to discuss the likely changes and potential outcomes for the sector than the NAFD's Director of External Affairs.

Rachel Bradburne spearheads most of the external engagement on behalf of the association with government, press and cross party initiatives. She joined the funeral sector in January 2021 and is responsible for the NAFD policy and lobbying activity UK-wide, including all political liaison and cross-sector engagement. Rachel and her team shaped the sector's activities through the pandemic, working directly with the Cabinet Office as part of the Civil Contingencies Secretariat.

During this time, the funeral sector was also subject to a period of intense change, which included the implementation of regulation by both the Competition and Markets Authority, the CMA and the Financial Conduct Authority. Here she sits down with Malcolm Flanders for a frank and fascinating chat.

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The View is brought to you by Golden Leaves, and hosted by Malcolm Flanders. You can find many more conversations on the show page, with key industry figures from the NAFD and SAIF, along with a plethora of funeral directors including those behind The Funeral of Queen Elizabeth II.