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  • The Creator Economy Shake-Up: Mergers, Money & Massive Change

    The Creator Economy Shake-Up: Mergers, Money & Massive Change
    2025/09/13

    The creator economy is moving fast — from billion-dollar acquisitions to record-breaking payouts and new rules of the game for influencers. In this episode of The Upload, Rob Balasabas breaks down the week’s biggest stories and shares lessons every creator needs right now.


    You’ll hear about:


    • Vimeo’s $1.38B acquisition by Bending Spoons and what it signals for creators

    • The surge in mergers & acquisitions reshaping the creator landscape

    • Why brands are demanding better influencer marketing measurement

    • Plus: insights from Rob’s recent LinkedIn posts on building real businesses, listening to customers, and creating systems that last


    Whether you’re a full-time creator, a founder in the space, or just curious about where this industry is headed, this episode will give you the context — and the challenge — to think bigger than views and likes.


    👉 Don’t forget to subscribe so you never miss future episodes!


    Subscribe to The Upload Newsletter

    + https://balasabas.substack.com


    Thank you to our partners:

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + Uscreen https://www.uscreen.tv

    + Ecamm http://ecamm.balasabas.live


    Connect with me on LinkedIn

    + https://www.linkedin.com/in/robbalasabas


    Follow me on Instagram

    + https://www.instagram.com/rob.balasabas


    Business + Partnership Inquiries: robert.balasabas@gmail.com
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    19 分
  • She Built a 1.3M Subscriber Audience Without Being “Salesy” — Anabel Otero Explains How

    She Built a 1.3M Subscriber Audience Without Being “Salesy” — Anabel Otero Explains How
    2025/08/17

    In this episode, I sit down with Anabel Otero — yoga, pilates, and meditation teacher turned digital entrepreneur — to break down how she went from posting free content on YouTube to building a loyal audience of 1.3 million subscribers and a thriving paid membership business.


    Anabel shares her exact journey, including:

      • How she used free challenges to convert viewers into paying members
      • Why she left Patreon and migrated her community to her own app

      • The simple promotion strategy she uses that never feels “salesy”

        Her mindset around pricing, scarcity, and creating long-term value

      • The lessons she’s learned about building a sustainable creator business


      Whether you’re a creator just getting started or a seasoned entrepreneur trying to scale, this conversation is loaded with practical, real-world insights.


      👉 Don’t forget to subscribe so you never miss future episodes!


      Subscribe to The Upload Newsletter

      + https://balasabas.substack.com


      Thank you to our partners:

      + Opus Clip https://www.opus.pro/?via=rob

      + Streamyard https://streamyard.com/?fpr=golive

      + Uscreen https://www.uscreen.tv

      + Ecamm http://ecamm.balasabas.live


      Connect with me on LinkedIn

      + https://www.linkedin.com/in/robbalasabas


      Follow me on Instagram

      + https://www.instagram.com/rob.balasabas


      Business + Partnership Inquiries: robert.balasabas@gmail.com
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    36 分
  • Why Some Creators Charge $99/Month - and why their fans pay it!

    Why Some Creators Charge $99/Month - and why their fans pay it!
    2025/07/29

    It’s a stacked episode—press play and just into it!


    Subscribe to The Upload Newsletter

    + https://balasabas.substack.com


    Thank you to our partners:

    + Ecamm http://ecamm.balasabas.live

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + Uscreen https://www.uscreen.tv


    Connect with me on LinkedIn

    + https://www.linkedin.com/in/robbalasabas


    Follow me on Instagram

    + https://www.instagram.com/rob.balasabas


    Business + Partnership Inquiries: robert.balasabas@gmail.com
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    10 分
  • How to Know When It’s Time to Monetize Your Audience

    How to Know When It’s Time to Monetize Your Audience
    2025/07/25

    It’s a stacked episode—press play and just into it!


    Subscribe to The Upload Newsletter

    + https://balasabas.substack.com


    Thank you to our partners:

    + Ecamm http://ecamm.balasabas.live

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + Uscreen https://www.uscreen.tv


    Connect with me on LinkedIn

    + https://www.linkedin.com/in/robbalasabas


    Follow me on Instagram

    + https://www.instagram.com/rob.balasabas


    Business + Partnership Inquiries: robert.balasabas@gmail.com
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    9 分
  • Turn Course Buyers into Monthly Members

    Turn Course Buyers into Monthly Members
    2025/07/24

    It’s a stacked episode—press play and just into it!


    Subscribe to The Upload Newsletter

    + https://balasabas.substack.com


    Thank you to our partners:

    + Ecamm http://ecamm.balasabas.live

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + Uscreen https://www.uscreen.tv


    Connect with me on LinkedIn

    + https://www.linkedin.com/in/robbalasabas


    Follow me on Instagram

    + https://www.instagram.com/rob.balasabas


    Business + Partnership Inquiries: robert.balasabas@gmail.com
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    9 分
  • The Creator Economy is Growing Up: VidCon, Apple, Instagram & Lowe’s Moves

    The Creator Economy is Growing Up: VidCon, Apple, Instagram & Lowe’s Moves
    2025/06/14

    It’s a stacked episode—press play and just into it!


    Subscribe to The Upload Newsletter

    + https://balasabas.substack.com


    Thank you to our partners:

    + Ecamm http://ecamm.balasabas.live

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + Uscreen https://www.uscreen.tv


    Connect with me on LinkedIn

    + https://www.linkedin.com/in/robbalasabas


    Follow me on Instagram

    + https://www.instagram.com/rob.balasabas


    Business + Partnership Inquiries: robert.balasabas@gmail.com
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    7 分
  • Outdoor Boys Quit at 15M Subs. Why Now?

    Outdoor Boys Quit at 15M Subs. Why Now?
    2025/05/26

    One of YouTube’s most beloved outdoor creators just walked away from 15 million subscribers — but the story isn’t as simple as it sounds. In this episode of The Upload, we dive into why Luke Nichols, creator of Outdoor Boys, is quitting YouTube to protect his kids… and why his next move might surprise you.


    Plus, we’re talking Kai Cenat’s ambitious (and possibly final?) Streamer University, Joe Rogan getting knocked out of the top podcast spot on YouTube, and the Sidemen making creator history with a Netflix nod.


    It’s a stacked episode—press play and just into it!


    Subscribe to The Upload Newsletter

    + https://balasabas.substack.com


    Thank you to our partners:

    + Ecamm http://ecamm.balasabas.live

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + Uscreen https://www.uscreen.tv


    Connect with me on LinkedIn

    + https://www.linkedin.com/in/robbalasabas


    Follow me on Instagram

    + https://www.instagram.com/rob.balasabas


    Business + Partnership Inquiries: robert.balasabas@gmail.com
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    8 分
  • She Turned 70K Followers Into a Thriving Online Business — Austin Maddox on Building ‘Flow with Austin'

    She Turned 70K Followers Into a Thriving Online Business — Austin Maddox on Building ‘Flow with Austin'
    2025/05/25

    Austin Maddox has over 70K followers across Instagram and TikTok, a thriving online membership called Flow with Austin, and brand deals with major names like Aritzia.


    Subscribe to The Upload Newsletter

    + https://balasabas.substack.com


    Thank you to our partners:

    + Ecamm http://ecamm.balasabas.live

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + Uscreen https://www.uscreen.tv


    Connect with me on LinkedIn

    + https://www.linkedin.com/in/robbalasabas


    Follow me on Instagram

    + https://www.instagram.com/rob.balasabas


    Business + Partnership Inquiries: robert.balasabas@gmail.com
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    24 分