The creator economy is moving fast — from billion-dollar acquisitions to record-breaking payouts and new rules of the game for influencers. In this episode of The Upload, Rob Balasabas breaks down the week’s biggest stories and shares lessons every creator needs right now.

You’ll hear about:

• Vimeo’s $1.38B acquisition by Bending Spoons and what it signals for creators

• The surge in mergers & acquisitions reshaping the creator landscape

• Why brands are demanding better influencer marketing measurement

• Plus: insights from Rob’s recent LinkedIn posts on building real businesses, listening to customers, and creating systems that last

Whether you’re a full-time creator, a founder in the space, or just curious about where this industry is headed, this episode will give you the context — and the challenge — to think bigger than views and likes.

👉 Don’t forget to subscribe so you never miss future episodes!

Subscribe to The Upload Newsletter

+ https://balasabas.substack.com

Thank you to our partners:

+ Opus Clip https://www.opus.pro/?via=rob

+ Streamyard https://streamyard.com/?fpr=golive

+ Uscreen https://www.uscreen.tv

+ Ecamm http://ecamm.balasabas.live

Connect with me on LinkedIn

+ https://www.linkedin.com/in/robbalasabas

Follow me on Instagram

+ https://www.instagram.com/rob.balasabas

Business + Partnership Inquiries: robert.balasabas@gmail.com

In this episode, I sit down with Anabel Otero — yoga, pilates, and meditation teacher turned digital entrepreneur — to break down how she went from posting free content on YouTube to building a loyal audience of 1.3 million subscribers and a thriving paid membership business.

Anabel shares her exact journey, including:

• • How she used free challenges to convert viewers into paying members
  • Why she left Patreon and migrated her community to her own app

• • The simple promotion strategy she uses that never feels “salesy”

    Her mindset around pricing, scarcity, and creating long-term value

  • The lessons she’s learned about building a sustainable creator business

  
  

  Whether you’re a creator just getting started or a seasoned entrepreneur trying to scale, this conversation is loaded with practical, real-world insights.

  
  

  👉 Don’t forget to subscribe so you never miss future episodes!

  
  

  Subscribe to The Upload Newsletter

  + https://balasabas.substack.com

  
  

  Thank you to our partners:

  + Opus Clip https://www.opus.pro/?via=rob

  + Streamyard https://streamyard.com/?fpr=golive

  + Uscreen https://www.uscreen.tv

  + Ecamm http://ecamm.balasabas.live

  
  

  Connect with me on LinkedIn

  + https://www.linkedin.com/in/robbalasabas

  
  

  Follow me on Instagram

  + https://www.instagram.com/rob.balasabas

  
  

  Business + Partnership Inquiries: robert.balasabas@gmail.com

It’s a stacked episode—press play and just into it!

Subscribe to The Upload Newsletter

+ https://balasabas.substack.com

Thank you to our partners:

+ Ecamm http://ecamm.balasabas.live

+ Opus Clip https://www.opus.pro/?via=rob

+ Streamyard https://streamyard.com/?fpr=golive

+ Uscreen https://www.uscreen.tv

Connect with me on LinkedIn

+ https://www.linkedin.com/in/robbalasabas

Follow me on Instagram

+ https://www.instagram.com/rob.balasabas

Business + Partnership Inquiries: robert.balasabas@gmail.com