エピソード

  • 335 Music Revenue Through Community - Moving Beyond Streaming
    2025/09/26
    Music revenue diversification is essential for independent artists, but how do you actually monetize your community of superfans? This follow-up to episode 333's community-building strategies explores the practical side of turning deep fan relationships into sustainable income that goes beyond streaming pennies. Emerging direct-to-fan platforms like MySeat (highlighted by Dave Cool, formerly of Bandzoogle) allow artists to create branded mobile apps with multiple revenue streams - subscriptions, merchandise, live events, auctions, and exclusive content. Real case studies break down the revenue psychology of membership-based fan relationships and run realistic math on converting followers into paying subscribers. But this isn't just another "build it and they will come" episode. Kevin Kelly's sobering follow-up research to his famous "1000 True Fans" theory reveals uncomfortable truths, including ambient musician Robert Rich's brutally honest financial breakdown of three decades pursuing direct fan support. The reality check considers platform risks, time costs, creative constraints, and why most successful direct-to-fan artists still need traditional exposure first to build music revenue. Balancing optimism with realism, this episode explores genuine opportunities while setting appropriate expectations for what "success" in direct fan monetization actually looks like. Whether you're considering app platforms, subscription models, or other community revenue strategies, you'll discover how to approach these opportunities as part of a diversified career strategy rather than a complete solution. Recommended for independent artists looking to reduce streaming dependence while exploring new music revenue opportunities and understanding the real challenges of direct fan monetization. Key Topics: Direct-to-fan mobile app platforms and business models Revenue psychology: consumption vs. membership Real financial case studies and conversion math Platform ownership vs. algorithm dependence Kevin Kelly's "1000 True Fans" follow-up research Robert Rich's 30-year direct fan experience Implementation strategies and cautionary considerations Diversified income approaches for sustainable careers Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers. Learn how you can offer your support at UnstarvingMusician.com/CrowdSponsor This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes. Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives. Sign up at UnstarvingMusician.com/LinerNotes. It’s free and you can unsubscribe at anytime. Resources The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process. More Resources for musicians Mentioned in this Episode MySeat Media 1,000 True Fans The Case Against 1,000 True Fans The Reality of Depending on True Fans How to Build, Name, and Nurture Your Creative Community (Unstarving Musician episode 333) Eli Lev – Spiritual Growth: From 250 Shows to Finding Sacred Space in Music (Unstarving Musician episode 332) JR Richards – Dishwalla, His Tenth Album Forthcoming, Email Marketing, List Building, E-Commerce, Touring (Unstarving Musician episode 284) Pardon the Interruption (Disclosure) Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support! Stay in touch! @RobonzoDrummer on Instagram @UnstarvingMusician on Facebook and YouTube
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    25 分
  • 334 Musician Podcaster Bree Noble – From Kitchen Recordings to Industry Authority
    2025/09/12
    As a musician podcaster who has built multiple successful shows over the past decade, Bree Noble represents what's possible when artists embrace podcasting as both a creative outlet and business tool. In this conversation, she shares her evolution from recording in her kitchen to becoming a recognized industry authority featured in Forbes. Bree reveals the technical and logistical challenges she faced transitioning from Women of Substance streaming radio to becoming the speaking host of a podcast. She discusses why she wishes she'd front-loaded more episodes before launching and shares practical strategies such as having set interview questions ready and using scheduling tools like Acuity. Our discussion covers her journey through multiple iterations of her shows, from Women of Substance to Female Entrepreneur Musician to the current Profitable Musician Show rebrand in 2020. Bree explains how AI tools have transformed her workflow and why episode swaps and collaboration episodes are particularly effective strategies for musician podcasts. For musicians considering podcasting, Bree offers frameworks for determining whether podcasting suits your situation while warning against underestimating the consistency required to build an audience. She shares how podcasting deepened her relationships with listeners and created networking opportunities that traditional music marketing approaches never provided. Whether you're exploring podcasting as a new creative outlet or looking to establish authority in your field, this episode provides actionable insights from someone who has successfully navigated every stage of podcast development while maintaining her identity as a musician and entrepreneur. No one finds starting a podcast easy without a comprehensive roadmap. As fate would have it, I've created a complete roadmap in a course called Podcast Startup. The course covers everything from equipment selection to testing video with gear you already have. Find details at UnstarvingMusician.com/PodcastStartup. Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers. Learn how you can offer your support at UnstarvingMusician.com/CrowdSponsor This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes. Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives. Sign up at UnstarvingMusician.com/LinerNotes. It’s free and you can unsubscribe at anytime. Mentioned in this Episode Female Entrepreneur Musician Podcast Startup Bree Noble on Women of Substance Radio, Going Pro and Making Money A Profitable Musician Summit–Bree Noble Profitable Musician Summit 2019–Bree Noble (Ep 98) Resources The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process. More Resources for musicians Pardon the Interruption (Disclosure) Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support! Stay in touch! @RobonzoDrummer on Instagram @UnstarvingMusician on Facebook and YouTube
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    1 時間 3 分
  • 333 How to Build, Name, and Nurture Your Creative Community
    2025/08/22

    Most independent artists focus on building an audience, but the real power lies in developing a creative community. In this episode, I delve into the psychology behind transforming casual followers into passionate community members who view themselves as part of something larger.

    Drawing insights from my recent interview with singer-songwriter Eli Lev and his "Levitators" community, I break down the key differences between audience building and creative community development. You'll discover why community names matter more than you think, how to move beyond social media performance theater, and practical strategies for creating authentic engagement that serves both you and your supporters.

    I examine successful creative community examples from Trekkies to Swifties, revealing what makes certain community names stick while others fall flat. The episode also covers three core engagement strategies: collaborative content creation, meaningful interaction over metrics, and service orientation that benefits everyone involved.

    This episode provides a four-step action plan for building a creative community. Because in today's music industry, success isn't measured by how many people know your name, but by how many people are better off because they found your work.

    Recommended for independent musicians, content creators, and artists looking to create meaningful connections around their creative work.

    Support the Unstarving Musician

    The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers.

    Learn how you can offer your support at UnstarvingMusician.com/CrowdSponsor

    This episode of the was powered by Liner Notes.

    Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes.

    Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives.

    Sign up at UnstarvingMusician.com/LinerNotes. It’s free and you can unsubscribe at anytime.

    Resources

    The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo

    Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income

    Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music

    Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.

    More Resources for musicians

    Pardon the Interruption (Disclosure) Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support!

    Mentioned in this Episode

    Robonzo.com

    "1,000 True Fans" by Kevin Kelly

    332 Eli Lev – Spiritual Growth: From 250 Shows to Finding Sacred Space in Music

    Stay in touch!

    @RobonzoDrummer on Instagram

    @UnstarvingMusician on Facebook and YouTube

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    31 分
  • 332 Eli Lev – Spiritual Growth: From 250 Shows to Finding Sacred Space in Music
    2025/08/08

    Spiritual growth takes many forms for independent musicians. Folk artist Eli Lev has woven together influences from Jewish upbringing, Buddhism, and Navajo teachings into a unique artistic journey that took him through 250 shows last year alone.

    In this third appearance on the podcast, Eli opens up about the realities of intensive touring, the "entry and exit friction" that comes with constant travel, and how he maintains spiritual and personal well-being while building his Levatators community. We discuss this and his upcoming "Past Lives" EP, as well as his live video for "Where We Come From," shot in a restored 1765 log home on Maryland's Trial Run Farm.

    Rather than saving the tough questions for the end, we flip the script and start with what's really slowing him down and the pain he's willing to embrace for his art. Eli shares insights on working with multiple producers, the evolution from his completed Four Directions project to this new spiritual exploration, and how his exposure to diverse faiths influences both his songwriting and his approach to building authentic community with fans.

    Whether you're interested in tour sustainability, expressing personal themes in your music, or looking to build deeper connections with your audience, Eli's journey from teaching on the Navajo Nation to becoming a full-time touring artist offers practical wisdom and philosophical depth.

    Key Topics:

    • Managing the physical and emotional toll of 250+ shows annually
    • Weaving diverse spiritual influences into cohesive songwriting
    • Building the Levatators fan community through authentic connection
    • Working with multiple producers across different projects
    • The "entry and exit friction" of intensive touring
    • Creating meaningful music videos in historic locations
    Support the Unstarving Musician

    The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers.

    Learn how you can offer your support at UnstarvingMusician.com/CrowdSponsor. check out one of our affiliates below.

    This episode of the was powered by Liner Notes.

    Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes.

    Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives.

    Sign up at UnstarvingMusician.com/LinerNotes. It’s free and you can unsubscribe at anytime.

    Resources

    The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo

    Libsyn Podcast Hosting

    Kit – Email Marketing for Musicians

    Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income

    Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music

    Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.

    More Resources for musicians

    Pardon the Interruption (Disclosure) Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support!

    Stay in touch!

    @RobonzoDrummer on Instagram

    @UnstarvingMusician on Facebook and YouTube

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    56 分
  • 331 Musical Listening: The Art of Playing While Truly Hearing Your Band
    2025/07/25

    Musical listening is the secret that separates professional-sounding bands from technically correct but disconnected performances. This episode explores blues guitarist Kid Andersen's "50% rule" and why listening should consume at least half of your mental bandwidth while playing.

    You'll discover the technical mastery paradox that traps countless musicians, practical strategies for developing dual awareness between your performance and your bandmates, and advanced applications, including how rhythm sections use listening skills to lead without taking over. We'll also delve into genre-specific listening approaches for jazz, rock, and acoustic settings, as well as how to read the room and respond to audience energy in real-time.

    The episode concludes by addressing a challenge many independent musicians face: staying current with industry trends without burning out or sacrificing actual practice time. Learn curation strategies and practical boundaries that protect your creative focus while keeping you informed and current.

    Whether you're struggling to lock in with your rhythm section, missing dynamic cues during performances, or feeling overwhelmed by information overload, this episode provides actionable insights for developing the listening skills that transform good musicians into truly musical collaborators.

    Key topics covered:

    • Kid Andersen's 50% mental bandwidth rule for musical listening
    • The technical mastery paradox and cognitive load management
    • Practical exercises for developing dual awareness while playing
    • Advanced rhythm section leadership through listening
    • Genre-specific listening strategies for different musical styles
    • Reading room energy and supporting struggling bandmates
    • Managing information overload without sacrificing musical growth

    Enjoy this episode wherever fine podcasts are found. 🎧

    Support the Unstarving Musician

    The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers.

    Learn how you can offer your support at UnstarvingMusician.com/CrowdSponsor

    This episode of the was powered by Liner Notes.

    Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes.

    Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives.

    Sign up at UnstarvingMusician.com/LinerNotes. It’s free and you can unsubscribe at anytime.

    Resources

    The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo

    Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income

    Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music

    Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.

    More Resources for musicians

    Pardon the Interruption (Disclosure) Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support!

    Stay in touch!

    @RobonzoDrummer on Instagram

    @UnstarvingMusician on Facebook and YouTube

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    27 分
  • 330 Skulk the Hulking – Merging AI Visual Production, Music, and Performance Art
    2025/07/11

    AI visual production is revolutionizing how independent artists create and present their work, and Steve Pasieka (Skulk the Hulking) is creating visual art at the forefront of this transformation. In this episode, Steve shares how he evolved from live performance art and noise rock to creating a multimedia project that seamlessly blends music, AI-generated visuals, and storytelling.

    We explore Steve's unique background in hardcore music and comedy improv, and how these seemingly different worlds inform his creative process. Steve discusses his pivot during the pandemic from live shows to digital content creation, including the development of his fictional video podcast and the birth of his visual art practice using AI tools.

    Whether you're intimidated by AI music production or curious about expanding your artistic reach beyond traditional music, Steve offers practical insights on incorporating new technologies while maintaining creative authenticity. He shares the specific AI tools he uses, the communities that helped him learn, and how he harnesses the quirks and obstacles of these technologies to fuel his creativity.

    This conversation provides valuable perspective for any independent artist looking to explore the intersection of music, technology, and multimedia storytelling in today's evolving creative landscape.

    Support the Unstarving Musician

    The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers.

    Learn how you can offer your support at UnstarvingMusician.com/CrowdSponsor

    This episode of the was powered by Liner Notes.

    Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes.

    Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives.

    Sign up at UnstarvingMusician.com/LinerNotes. It’s free and you can unsubscribe at anytime.

    Resources

    The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo

    Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income

    Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music

    Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.

    More Resources for musicians

    Pardon the Interruption (Disclosure) Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support!

    Stay in touch!

    @RobonzoDrummer on Instagram

    @UnstarvingMusician on Facebook and YouTube

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    1 時間 13 分
  • 329 Legal Mashups: Navigating Music Copyright and Studio Management with George Ajjan
    2025/06/27

    Legal mashups and studio management are critical skills that can make or break an independent music career. In this episode, George Ajjan (The ajjancy) shares his systematic approach to creating and distributing mashup covers within legal boundaries, plus his proven strategies for efficient studio sessions and sustainable creative scheduling.

    George explains the complex world of music copyright, explaining the legal differences between covers, remixes, and mashups. He reveals how YouTube's Content ID system creates a "safe harbor" for mashup covers and shares his real-world experience navigating copyright holders and clearance challenges.

    We also dive deep into studio management, where George explains his preparation process, how he scouts and works with session musicians, and why being over-prepared is still never enough. His batching approach to recording has created a 2-3 year backlog of releasable material including original compositions.

    For independent artists struggling to balance creativity with business realities, George offers practical frameworks for long-term creative scheduling, weekly content strategies, and adapting to the changing landscape of independent music.
    Whether you're interested in exploring mashup covers, maximizing your studio efficiency, or building sustainable creative practices, this conversation provides actionable insights you can implement immediately.

    Support the Unstarving Musician

    The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers.

    Learn how you can offer your support at UnstarvingMusician.com/CrowdSponsor

    This episode of the was powered by Liner Notes.

    Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes.

    Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives.

    Sign up at UnstarvingMusician.com/LinerNotes. It’s free and you can unsubscribe at anytime.

    Resources

    The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo

    Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income

    Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music

    Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.

    More Resources for musicians

    Pardon the Interruption (Disclosure) Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support!

    Stay in touch!

    @RobonzoDrummer on Instagram

    @UnstarvingMusician on Facebook and YouTube

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    54 分
  • 328 Christian DeWild – Multi-Art Creativity: Balancing Music, Books, and Painting While Building an Authentic Artistic Career
    2025/06/13

    Multi-art creativity takes center stage in this conversation with Christian DeWild, a Folsom, California-based artist who seamlessly juggles music, literature, and visual art while working for an electrical contractor. Christian has just released his first single of 2025, "By Your Side," recorded on his analog Tascam system and he's the author of two published books including "Dead Flowers: Let's Get Married On Halloween" and "Some Days Are Ashes: Poems, Limericks, and Illustrations."

    In this episode, we explore Christian's unique approach to balancing multiple creative disciplines, his experience with self-publishing books, and the challenges that come with it. We discuss his obsessive relationship with art projects, his philosophical contemplations about creativity within the finite nature of life, and his active role in Folsom's blues scene.

    Christian shares insights about the importance of face-to-face networking for securing gigs, his transition to releasing only singles rather than full albums, and the varying timelines he experiences when finishing songs. Whether you're a multi-disciplinary artist or looking to expand your creative practice beyond music, this conversation offers perspectives on maintaining authenticity while pursuing diverse artistic passions.

    Support the Unstarving Musician

    The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers.

    Learn how you can offer your support at UnstarvingMusician.com/CrowdSponsor

    This episode of the was powered by Liner Notes.

    Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes.

    Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives.

    Sign up at UnstarvingMusician.com/LinerNotes. It’s free and you can unsubscribe at anytime.

    Resources

    The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo

    Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income

    Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.

    More Resources for musicians

    Pardon the Interruption (Disclosure) Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support!

    Stay in touch!

    @RobonzoDrummer on Instagram

    @UnstarvingMusician on Facebook and YouTube

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    59 分