『The Unstarving Musician』のカバーアート

The Unstarving Musician

The Unstarving Musician

著者： Robonzo (Roberto R Hernandez)
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 The Unstarving Musician features weekly interviews with independent musicians, songwriters, producers, and music industry professionals who share their experience and expertise on recording, touring, marketing, the business of music, and more. This is all intended to help independent DIY music artists better understand the marketing, business and creative processes that help us create sustainable and profitable music careers.© Copyright 2018-2024 • Unstarving Musician マーケティング マーケティング・セールス 経済学 音楽
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  • 335 Music Revenue Through Community - Moving Beyond Streaming

    335 Music Revenue Through Community - Moving Beyond Streaming
    2025/09/26
    Music revenue diversification is essential for independent artists, but how do you actually monetize your community of superfans? This follow-up to episode 333's community-building strategies explores the practical side of turning deep fan relationships into sustainable income that goes beyond streaming pennies. Emerging direct-to-fan platforms like MySeat (highlighted by Dave Cool, formerly of Bandzoogle) allow artists to create branded mobile apps with multiple revenue streams - subscriptions, merchandise, live events, auctions, and exclusive content. Real case studies break down the revenue psychology of membership-based fan relationships and run realistic math on converting followers into paying subscribers. But this isn't just another "build it and they will come" episode. Kevin Kelly's sobering follow-up research to his famous "1000 True Fans" theory reveals uncomfortable truths, including ambient musician Robert Rich's brutally honest financial breakdown of three decades pursuing direct fan support. The reality check considers platform risks, time costs, creative constraints, and why most successful direct-to-fan artists still need traditional exposure first to build music revenue. Balancing optimism with realism, this episode explores genuine opportunities while setting appropriate expectations for what "success" in direct fan monetization actually looks like. Whether you're considering app platforms, subscription models, or other community revenue strategies, you'll discover how to approach these opportunities as part of a diversified career strategy rather than a complete solution. Recommended for independent artists looking to reduce streaming dependence while exploring new music revenue opportunities and understanding the real challenges of direct fan monetization. Key Topics: Direct-to-fan mobile app platforms and business models Revenue psychology: consumption vs. membership Real financial case studies and conversion math Platform ownership vs. algorithm dependence Kevin Kelly's "1000 True Fans" follow-up research Robert Rich's 30-year direct fan experience Implementation strategies and cautionary considerations Diversified income approaches for sustainable careers Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers. Learn how you can offer your support at UnstarvingMusician.com/CrowdSponsor This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes. Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives. Sign up at UnstarvingMusician.com/LinerNotes. It’s free and you can unsubscribe at anytime. Resources The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process. More Resources for musicians Mentioned in this Episode MySeat Media 1,000 True Fans The Case Against 1,000 True Fans The Reality of Depending on True Fans How to Build, Name, and Nurture Your Creative Community (Unstarving Musician episode 333) Eli Lev – Spiritual Growth: From 250 Shows to Finding Sacred Space in Music (Unstarving Musician episode 332) JR Richards – Dishwalla, His Tenth Album Forthcoming, Email Marketing, List Building, E-Commerce, Touring (Unstarving Musician episode 284) Pardon the Interruption (Disclosure) Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support! Stay in touch! @RobonzoDrummer on Instagram @UnstarvingMusician on Facebook and YouTube
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    25 分
  • 334 Musician Podcaster Bree Noble – From Kitchen Recordings to Industry Authority

    334 Musician Podcaster Bree Noble – From Kitchen Recordings to Industry Authority
    2025/09/12
    As a musician podcaster who has built multiple successful shows over the past decade, Bree Noble represents what's possible when artists embrace podcasting as both a creative outlet and business tool. In this conversation, she shares her evolution from recording in her kitchen to becoming a recognized industry authority featured in Forbes. Bree reveals the technical and logistical challenges she faced transitioning from Women of Substance streaming radio to becoming the speaking host of a podcast. She discusses why she wishes she'd front-loaded more episodes before launching and shares practical strategies such as having set interview questions ready and using scheduling tools like Acuity. Our discussion covers her journey through multiple iterations of her shows, from Women of Substance to Female Entrepreneur Musician to the current Profitable Musician Show rebrand in 2020. Bree explains how AI tools have transformed her workflow and why episode swaps and collaboration episodes are particularly effective strategies for musician podcasts. For musicians considering podcasting, Bree offers frameworks for determining whether podcasting suits your situation while warning against underestimating the consistency required to build an audience. She shares how podcasting deepened her relationships with listeners and created networking opportunities that traditional music marketing approaches never provided. Whether you're exploring podcasting as a new creative outlet or looking to establish authority in your field, this episode provides actionable insights from someone who has successfully navigated every stage of podcast development while maintaining her identity as a musician and entrepreneur. No one finds starting a podcast easy without a comprehensive roadmap. As fate would have it, I've created a complete roadmap in a course called Podcast Startup. The course covers everything from equipment selection to testing video with gear you already have. Find details at UnstarvingMusician.com/PodcastStartup. Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers. Learn how you can offer your support at UnstarvingMusician.com/CrowdSponsor This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes. Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives. Sign up at UnstarvingMusician.com/LinerNotes. It’s free and you can unsubscribe at anytime. Mentioned in this Episode Female Entrepreneur Musician Podcast Startup Bree Noble on Women of Substance Radio, Going Pro and Making Money A Profitable Musician Summit–Bree Noble Profitable Musician Summit 2019–Bree Noble (Ep 98) Resources The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process. More Resources for musicians Pardon the Interruption (Disclosure) Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support! Stay in touch! @RobonzoDrummer on Instagram @UnstarvingMusician on Facebook and YouTube
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    1 時間 3 分
  • 333 How to Build, Name, and Nurture Your Creative Community

    333 How to Build, Name, and Nurture Your Creative Community
    2025/08/22

    Most independent artists focus on building an audience, but the real power lies in developing a creative community. In this episode, I delve into the psychology behind transforming casual followers into passionate community members who view themselves as part of something larger.

    Drawing insights from my recent interview with singer-songwriter Eli Lev and his "Levitators" community, I break down the key differences between audience building and creative community development. You'll discover why community names matter more than you think, how to move beyond social media performance theater, and practical strategies for creating authentic engagement that serves both you and your supporters.

    I examine successful creative community examples from Trekkies to Swifties, revealing what makes certain community names stick while others fall flat. The episode also covers three core engagement strategies: collaborative content creation, meaningful interaction over metrics, and service orientation that benefits everyone involved.

    This episode provides a four-step action plan for building a creative community. Because in today's music industry, success isn't measured by how many people know your name, but by how many people are better off because they found your work.

    Recommended for independent musicians, content creators, and artists looking to create meaningful connections around their creative work.

    Support the Unstarving Musician

    The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers.

    Learn how you can offer your support at UnstarvingMusician.com/CrowdSponsor

    This episode of the was powered by Liner Notes.

    Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes.

    Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives.

    Sign up at UnstarvingMusician.com/LinerNotes. It’s free and you can unsubscribe at anytime.

    Resources

    The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo

    Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income

    Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music

    Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.

    More Resources for musicians

    Pardon the Interruption (Disclosure) Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support!

    Mentioned in this Episode

    Robonzo.com

    "1,000 True Fans" by Kevin Kelly

    332 Eli Lev – Spiritual Growth: From 250 Shows to Finding Sacred Space in Music

    Stay in touch!

    @RobonzoDrummer on Instagram

    @UnstarvingMusician on Facebook and YouTube
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    31 分
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