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The Unique CPA

The Unique CPA

著者： Randy Crabtree CPA
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 Over more than five years and 200 episodes, The Unique CPA has blossomed from “just an accounting podcast” into a community of thriving accounting professionals. With personal fulfillment and energizing, passionate work at the top of our list of priorities, we’re keeping you at the forefront of the changing face of public accounting through conversations with fascinating leaders who understand that the one constant in the accounting profession is change: Change in our approach to the demands of the profession, change in the technology we use to more efficiently do our jobs, and change in our ability to express who each of us really is as a human being.Copyright 2019 - 2025 Tri-Merit, LLC マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
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  • “Talk to Me, Not at Me:” Lessons from the Voice of the Chicago Bears

    “Talk to Me, Not at Me:” Lessons from the Voice of the Chicago Bears
    2025/09/09

    What do accountants and NFL broadcasters have in common? More than you might think. The Unique CPA goes in an entirely different direction on Episode 228 to kick off the football season, with host Randy Crabtree joined by Jeff Joniak, the iconic voice of the Chicago Bears, for a conversation that’s equal parts practical wisdom and behind-the-scenes storytelling. Jeff reflects on his journey to the “toy department of life,” the sports broadcast booth, sharing lessons on preparation, finding your voice, and the art of communicating under pressure. Along the way, Randy and Jeff particularly focus on the effectiveness of storytelling—the value of a well-told tale can’t be understated. Wisdom for accountants can come from the most unexpected places, and you’re sure to find something to take away from this thoughtful and entertaining episode.

    Get the full show notes and more resources at TheUniqueCPA.com
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    37 分
  • Beyond Perfection: Practical Content Strategies

    Beyond Perfection: Practical Content Strategies
    2025/09/02

    Randy welcomes Hank Berkowitz, founder of HB Publishing and Marketing, for an insightful conversation on content, communication, and credibility in the accounting profession on Episode 227 of The Unique CPA. With over 25 years of experience helping CPAs and financial advisors amplify their voices, Hank shares practical strategies for building thought leadership, pitching stories to editors, and turning content into a valuable asset. Discover the difference between influencers and true thought leaders, the power of repurposing content, and why authenticity matters more than perfection. If your goal is to publish your first article, write a book, or simply get your ideas heard, this episode is packed with actionable advice and real-world examples to help accounting professionals stand out and make an impact.

    Get the full show notes and more resources at TheUniqueCPA.com
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    45 分
  • From IT to Empowering the Accounting Community

    From IT to Empowering the Accounting Community
    2025/08/26

    What happens when an IT pro with an entrepreneurial streak transforms a side hustle into a thriving accounting firm? On Episode 226 of The Unique CPA, Tony Proctor, founder and principal of Proctor & Associates, talks to Randy about how he built Proctor & Associates from the ground up, navigated the high-stakes acquisition of a legacy practice, and brought tech-driven innovation to traditional accounting. Discover Tony’s passion for financial literacy, his candid take on firm leadership, and the lessons he’s learned empowering clients and communities. Tony shared his wisdom, humor, and inspiration at Bridging the Gap 2025, and you won’t want to miss this episode whether you were fortunate enough to see him speak there or not.

    Get the full show notes and more resources at TheUniqueCPA.com
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    36 分
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