If you've ever been told you're "too much" because you're driven, ambitious, and have big-a$$ dreams, this podcast is for you.

Welcome to #Uncommon – the podcast for ambitious women looking to achieve business growth, work-life balance, and build unshakeable confidence. Hosted by leadership coach, business owner, and mom Lisa Desilet, each episode delivers real-life strategies for women to excel without burnout. If you're searching for practical insights on leading with purpose, growing your business, and finding integration between your personal life and professional goals, this podcast is for you. From confident leadership to mastering work-life balance, we explore everything to help you thrive. Subscribe now and start your journey to becoming the successful, balanced woman you were meant to be.

In this episode, Lisa explores the concept of becoming a category of one and how it relates to imposter syndrome and fear of competition. She shares her inspiration from Erica Reitman and discusses the importance of clarity, confidence, and conviction in your business. Lisa emphasizes the need to leverage your unique life experience and collection of expertise to stand out and become a category of one. She encourages listeners to embrace their category of one and celebrate their unique contribution.

Takeaways

• Imposter syndrome and fear of competition can hinder success in business.
• Becoming a category of one involves leveraging your unique experience and expertise.
• Believing in abundance and embracing collaboration can dissipate fear and create opportunities.
• Gaining clarity, confidence, and conviction in your business is essential to becoming a category of one.

Chapters

00:00 Introduction: Imposter Syndrome and the Importance of Becoming a Category of One
01:06 Inspiration from Erica Reitman: Approaching Becoming a Category of One from a Branding and Messaging Perspective
02:18 The Fear of Competition and Imposter Syndrome
04:16 Understanding What It Means to Be a Category of One
05:22 Believing in Abundance and Embracing Collaboration
06:20 Leveraging Experience and Expertise to Stand Out
08:44 Gaining Clarity, Confidence, and Conviction in Your Business
09:40 Embracing Your Unique Life Experience and Collection of Expertise
10:38 Leveraging Experience and Expertise to Be Your Own Category of One
13:31 Examining Your Expertise and Answering the Question: What Gives You the Right?
16:57 Connecting the Dots of Your Experience and Expertise to Become a Category of One
19:12 Recognizing Your Category of One and Celebrating Your Unique Contribution
20:11 Joining the Private Facebook Group and Embracing Your Category of One
21:06 Conclusion: Embrace Being a Category of One

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If you're ready to take this to the next level, let's achieve your goals together! Invest in yourself and your business with better strategies, evidence-based skills, and tools to build a stronger foundation. I can't wait to see what we can do together!

Join my private Facebook group: Business & Leadership for Anti-fragile Entrepreneurs.

Explore my coaching and education programs here.

Stay connected with me on social media: @lisadesilet

In this episode, Lisa discusses the importance of mindset for entrepreneurs and how to shift from thinking like an employee to thinking like a successful CEO. She introduces the concept of the three levels of business and emphasizes the need to operate as both the manager and the doer in addition to being the business owner. Lisa also highlights the mindset shifts required to focus on value rather than hours, treat the root of problems instead of the symptoms, and think about the job to be done rather than immediate needs. She concludes by encouraging listeners to join her anti-fragile business and leadership community.

Takeaways

• Shift from an employee mindset to a successful CEO mindset
• Focus on delivering value rather than logging hours
• Treat the root of problems, not just the symptoms
• Think about the job to be done, not just immediate needs

Chapters

00:00 Introduction to Mindset
02:11 The Three Levels of Business
06:17 Shifting from Employee Mindset to CEO Mindset
07:42 Focus on Value, Not Hours
09:33 Completion vs Solution
10:55 Pricing Based on Value
13:47 Treating the Root, Not the Symptoms
20:37 Thinking About the Job to Be Done
24:25 Becoming a Category of One
26:18 Conclusion and Call to Action

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If you're ready to take this to the next level, let's achieve your goals together! Invest in yourself and your business with better strategies, evidence-based skills, and tools to build a stronger foundation. I can't wait to see what we can do together!

Join my private Facebook group: Business & Leadership for Anti-fragile Entrepreneurs.

Explore my coaching and education programs here.

Stay connected with me on social media: @lisadesilet

In this episode, Lisa Desilet reflects on her first year as a full-time entrepreneur and shares three important lessons she has learned.

1. Imposter syndrome is real.
2. Stability is essential for creativity to thrive,
3. Ego is your worst enemy in Entrepreneurship.

00:00 Introduction and Background
05:17 Lesson 1: Imposter Syndrome is Real
12:25 Lesson 2: Stability is the Foundation for Creativity
26:26 Lesson 3: Ego is the Enemy

Takeaways

1. Acknowledge your transferable skills and believe in yourself to overcome imposter syndrome.
2. You don't have to "burn the boats" to be committed in business
3. Do not let your ego control your business decisions.
4. Overcharging can be a symptom of imposter syndrome;
5. Give more than what feels comfortable and allow yourself to receive.
6. Know your worth and charge according to the value you deliver.

Chapters

• 00:00 Introduction and Background
• 05:17 Lesson 1: Imposter Syndrome is Real
• 12:25 Lesson 2: Stability is the Foundation for Creativity
• 26:26 Lesson 3: Ego is the Enemy
• 32:44 Know Your Worth and Charge According to Value

If you're ready to take this to the next level, let's achieve your goals together! Invest in yourself and your business with better strategies, evidence-based skills, and tools to build a stronger foundation. I can't wait to see what we can do together!

Join my private Facebook group: Business & Leadership for Anti-fragile Entrepreneurs.

Explore my coaching and education programs here.

Stay connected with me on social media: @lisadesilet

Summary

In this episode, Lisa introduces the concept of anti-fragile entrepreneurship and explains its evolution from the Uncommon Podcast. She shares her personal journey of discovering the concept and expands on the definition of anti-fragility. Lisa highlights the three key values of anti-fragility: integrity, freedom, and vitality. She then discusses the four pillars of anti-fragile entrepreneurship and emphasizes the importance of creating a transformation in business and leadership. Lisa invites listeners to join the private Facebook group and shares that the teachings are applicable to non-entrepreneurs as well. She concludes with a call to action to share and review the podcast.

Takeaways

• Anti-fragile entrepreneurship is about embracing challenges and adversity to become stronger and better.
• The three key values of anti-fragility are: Integrity, Freedom, and Vitality.
• The four pillars of anti-fragile entrepreneurship include business & leadership, relationships & family, health & well-being, and money & success.

The podcast aims to create a transformation in business and leadership by challenging the traditional thinking and embracing a more personal and relationship-based approach.

Chapters

00:00 Introduction and Evolution of the Podcast
01:26 Discovering the Concept of Anti-Fragility
04:14 Expanding the Definition of Anti-Fragility
05:39 The Three Key Values of Anti-Fragility
09:02 The Four Pillars of Anti-Fragile Entrepreneurship
10:30 Creating a Transformation in Business and Leadership
12:50 Invitation to Join the Community

If you're ready to take this to the next level, let's achieve your goals together! Invest in yourself and your business with better strategies, evidence-based skills, and tools to build a stronger foundation. I can't wait to see what we can do together!

Join my private Facebook group: Business & Leadership for Anti-fragile Entrepreneurs.

Explore my coaching and education programs here.

Stay connected with me on social media: @lisadesilet

Shawnda Huffman started a career in radio at age 15. By the time she was 19, she was making a name for herself. After over 20 years, she found herself struggling to stay in a career she no longer loved. As luck would have it, the media company she worked for at the time went through lay-offs, creating the perfect exit strategy.

Years later, she's now leading the business and team of her dreams as the co-founder and CEO of Tuuti, a full-service creative communications agency. Shawnda and her team are growing by leaps and bounds... but she had to fight hard to get here.

In today's episonde, Shawnda shares about her personal health crisis, the challenges of coming up in the harsh, male-dominated world of radio, and the hard lessons she's learned along the way. You won't want to miss this uncommon conversation with Shawnda Huffman.

Join me for another Uncommon conversation with Frannie Wilson, Co-Founder and Chief Visionary Officer of Ampersand Studios.

Frannie, a seasoned graphic designer, photographer, and brand strategist has experienced a whirlwind of a career over the past 14+ years. What started out as a "fun way to make money" has grown into a thriving business with a kick-ass team that helps small businesses implement big brand strategy using social media marketing.

In order to run a smart, streamlined and profitable business, Frannie and her co-founder Nichole implemented EOS and together, they are learning a lot as the Visionary and Integrator. Frannie shares about this the learning curve and so much more in today's episode.

Check it out!

Resources mentioned:

EOS

Traction

Rocket Fuel

Do you ever find yourself so fixated on a goal that you forget to enjoy the pursuit of it? In this episode, Lisa shares personal experiences and insights on how hyper fixation on the end result can be detrimental to long-term sustainability. Whether it's health and fitness goals or financial aspirations, Lisa emphasizes the importance of designing a sustainable experience that aligns with the desired outcome. Join us as we explore the power of embracing the fullness of our experiences and redefining what success truly means. Get ready for an insightful and thought-provoking conversation on unlocking your full potential. Let's be uncommon together.

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Together, let's be #Uncommon.