If you've ever been told you're "too much" because you're driven, ambitious, and have big-a$$ dreams, this podcast is for you.

Welcome to #Uncommon – the podcast for ambitious women looking to achieve business growth, work-life balance, and build unshakeable confidence. Hosted by leadership coach, business owner, and mom Lisa Desilet, each episode delivers real-life strategies for women to excel without burnout. If you're searching for practical insights on leading with purpose, growing your business, and finding integration between your personal life and professional goals, this podcast is for you. From confident leadership to mastering work-life balance, we explore everything to help you thrive. Subscribe now and start your journey to becoming the successful, balanced woman you were meant to be.

In this episode, Lisa explores the concept of becoming a category of one and how it relates to imposter syndrome and fear of competition. She shares her inspiration from Erica Reitman and discusses the importance of clarity, confidence, and conviction in your business. Lisa emphasizes the need to leverage your unique life experience and collection of expertise to stand out and become a category of one. She encourages listeners to embrace their category of one and celebrate their unique contribution.

Takeaways

• Imposter syndrome and fear of competition can hinder success in business.
• Becoming a category of one involves leveraging your unique experience and expertise.
• Believing in abundance and embracing collaboration can dissipate fear and create opportunities.
• Gaining clarity, confidence, and conviction in your business is essential to becoming a category of one.

Chapters

00:00 Introduction: Imposter Syndrome and the Importance of Becoming a Category of One
01:06 Inspiration from Erica Reitman: Approaching Becoming a Category of One from a Branding and Messaging Perspective
02:18 The Fear of Competition and Imposter Syndrome
04:16 Understanding What It Means to Be a Category of One
05:22 Believing in Abundance and Embracing Collaboration
06:20 Leveraging Experience and Expertise to Stand Out
08:44 Gaining Clarity, Confidence, and Conviction in Your Business
09:40 Embracing Your Unique Life Experience and Collection of Expertise
10:38 Leveraging Experience and Expertise to Be Your Own Category of One
13:31 Examining Your Expertise and Answering the Question: What Gives You the Right?
16:57 Connecting the Dots of Your Experience and Expertise to Become a Category of One
19:12 Recognizing Your Category of One and Celebrating Your Unique Contribution
20:11 Joining the Private Facebook Group and Embracing Your Category of One
21:06 Conclusion: Embrace Being a Category of One

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If you're ready to take this to the next level, let's achieve your goals together! Invest in yourself and your business with better strategies, evidence-based skills, and tools to build a stronger foundation. I can't wait to see what we can do together!

Join my private Facebook group: Business & Leadership for Anti-fragile Entrepreneurs.

Explore my coaching and education programs here.

Stay connected with me on social media: @lisadesilet

In this episode, Lisa discusses the importance of mindset for entrepreneurs and how to shift from thinking like an employee to thinking like a successful CEO. She introduces the concept of the three levels of business and emphasizes the need to operate as both the manager and the doer in addition to being the business owner. Lisa also highlights the mindset shifts required to focus on value rather than hours, treat the root of problems instead of the symptoms, and think about the job to be done rather than immediate needs. She concludes by encouraging listeners to join her anti-fragile business and leadership community.

Takeaways

• Shift from an employee mindset to a successful CEO mindset
• Focus on delivering value rather than logging hours
• Treat the root of problems, not just the symptoms
• Think about the job to be done, not just immediate needs

Chapters

00:00 Introduction to Mindset
02:11 The Three Levels of Business
06:17 Shifting from Employee Mindset to CEO Mindset
07:42 Focus on Value, Not Hours
09:33 Completion vs Solution
10:55 Pricing Based on Value
13:47 Treating the Root, Not the Symptoms
20:37 Thinking About the Job to Be Done
24:25 Becoming a Category of One
26:18 Conclusion and Call to Action

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If you're ready to take this to the next level, let's achieve your goals together! Invest in yourself and your business with better strategies, evidence-based skills, and tools to build a stronger foundation. I can't wait to see what we can do together!

Join my private Facebook group: Business & Leadership for Anti-fragile Entrepreneurs.

Explore my coaching and education programs here.

Stay connected with me on social media: @lisadesilet