"The Ultimate Ice Queen": Faye Roddy on What It Cost to Hold It All Together
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Episode description
Faye Roddy is a strategic business coach who built one of the UK's biggest cleaning franchises from nothing and sold it in a single thirty-minute meeting. But the version of Faye people see today didn't start in a boardroom. It started on market stalls in Salford, counting pennies for her mum at ten years old.
In this conversation, we go back to the decision that shaped everything, leaving school at fifteen, and the year that nearly broke her: becoming a mum at twenty-two, a medical emergency with her baby son that changed how she saw the world, and walking away from her marriage with £10,000 and nothing else. We talk about the fourteen years she spent building a flagship franchise business while quietly carrying a cancer diagnosis she kept from her own children. And we talk about the "ice queen" mask - what it costs to be the strong one, and what happens when you finally put yourself on the list.
Faye Roddy went from waiting tables in her mum's café at eight years old to building one of the UK's largest franchise businesses - and then walking away from it, twice: once when it was sold out from under her, and once by choice, on her own terms. This conversation moves from a Salford childhood built on graft and independence, through single motherhood and a secret cancer diagnosis, to the moment she handed her life's work to her team in a thirty-minute meeting - and what she's building now, for herself and for other women.
Themes:
- Growing up "old-headed" - independence as both a gift and an armour
- Becoming a mother, and nearly losing a child, at twenty-two
- Rebuilding a life from a £10,000 car sale and nothing else
- Building a flagship business while carrying a cancer diagnosis in secret
- The "ice queen" mask, and what it costs to always be the strong one
- Choosing to sell, choosing to develop others, and choosing freedom
If you've ever been the one everyone else leans on, send this to someone who needs to hear it. Leave a review, or send us a message and tell us what stuck with you. And if you're new here, hit follow. Notes from the Not There Yet is out every two weeks.
Key takeaways
- Being independent from a young age can be both the reason you succeed and the reason you struggle to let people in.
- You can hold a business together while your personal world is falling apart — but it has a cost, and it's worth naming.
- Selling something you built isn't a single ending. Sometimes you have to let it go twice.
- Developing other people's confidence can be the thing that finally sets you free.
- Freedom isn't the reward at the end. It's a decision you make on the way there.
Find Faye Roddy
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Not lost, not arrived, just not there yet.