What does it really take to build a business when no one sees the sacrifices behind the success?

On this episode of AW Confidential, Host and Founder, Yvette Bodden sits down with Annie Gamez, Founder of Cultura Takeover, and Emily Perez, Founder of Latinas Beauty Official, for an honest conversation about the side of entrepreneurship that rarely makes the highlight reel.

The three founders get real about building with purpose, the personal cost of entrepreneurship, self-doubt, loneliness, community support, knowing your worth, and the pressure to keep showing up when you’re the person everyone else is looking to for leadership.

They also explore the complicated relationship between purpose and profitability, what happens when support comes from unexpected places, and how their definitions of success have changed along the way.

Because building something meaningful can be incredibly rewarding but there is always a story behind what everyone else sees.

In this conversation:

• The sacrifices behind building a business

• Entrepreneurship and founder loneliness

• Community support and what happens when it doesn’t come

• Purpose vs. profitability

• Knowing and charging your worth

• Redefining success as an entrepreneur

• Why founders keep going when quitting would be easier

AW Confidential, Where Truth Transforms.

To learn more, visit us on Instagram @awconfidential, @culturatakeover and @latinasinbeautyofficial.