『The TrustMakers』のカバーアート

The TrustMakers

The TrustMakers

著者： Edelman and Advertising Week
無料で聴く

このコンテンツについて

 Trust is the ultimate currency in the relationship that all institutions – businesses and brands, governments, NGOs, media – build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.Copyright 2025 Edelman and Advertising Week マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • Jimmy Wales on How Wikipedia Earned the World’s Trust

    Jimmy Wales on How Wikipedia Earned the World’s Trust
    2025/10/29
    Jimmy Wales, founder of Wikipedia and the Wikimedia Foundation, joins Edelman’s Richard Edelman to discuss how one of the world’s most visited platforms has maintained trust in an era of misinformation, polarization, and AI-generated content. Drawing from his new book, “The Seven Rules of Trust,” Jimmy shares lessons on transparency, neutrality, and purpose.
    続きを読む 一部表示
    27 分
  • Haleon US CMO Katie Williams on Making Health More Human

    Haleon US CMO Katie Williams on Making Health More Human
    2025/10/15
    Katie Williams, US Chief Marketing Officer at Haleon, joins Edelman’s Jackie Cooper to explore how trust in health is evolving as consumers take more control of their well-being. Katie shares how Haleon is meeting people where they are – across social platforms, AI-enabled tools, and new health journeys like GLP-1 use – while staying rooted …

    Continue reading "Haleon US CMO Katie Williams on Making Health More Human"
    続きを読む 一部表示
    27 分
  • Allstate CEO Tom Wilson on Creating Trust Through Community

    Allstate CEO Tom Wilson on Creating Trust Through Community
    2025/10/01
    Tom Wilson, Chair, President and CEO of Allstate, joins Edelman’s Richard Edelman to look at how trust in America is shifting from national institutions to local communities. Drawing on Allstate’s report, The Trust Tipping Point, and the Edelman Trust Barometer, Tom explains why neighbors and local networks inspire greater confidence than national leaders, and shares …

    Continue reading "Allstate CEO Tom Wilson on Creating Trust Through Community"
    続きを読む 一部表示
    15 分
まだレビューはありません