『The TrustMakers』のカバーアート

The TrustMakers

The TrustMakers

著者： Edelman and Advertising Week
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概要
 Trust is the ultimate currency in the relationship that all institutions – businesses and brands, governments, NGOs, media – build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.Copyright 2025 Edelman and Advertising Week 経済学
エピソード
  • Microsoft Work Transformation Leader on Turning Uncertainty into Opportunity

    Microsoft Work Transformation Leader on Turning Uncertainty into Opportunity
    2026/10/21

    As AI accelerates workplace transformation, how can leaders bring employees along without losing their trust? Katy George, Corporate Vice President of AI & Work Transformation at Microsoft, joins the Edelman Trust Institute's Drake Baer to discuss why successful transformation depends on more than technology, and how clear purpose, employee empowerment, and a culture of continuous learning can turn uncertainty into opportunity.
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    33 分
  • Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction

    Podcaster Brinda Adhikari on Building Trust Through Curiosity, Not Correction
    2026/10/06

    Brinda Adhikari, a journalist and the co-host of the podcast "Why Should I Trust You?," joins host Drake Baer to discuss what it takes to build trust in science and public health across deep divides. She explains why curiosity can be more productive than correction, how relationships help information land, and what public health leaders can learn from listening to people whose beliefs challenge institutional expertise.
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    36 分
  • Pearson's CMO on Combining Technology and Human Interaction in Learning

    Pearson's CMO on Combining Technology and Human Interaction in Learning
    2026/09/23
    Ginny Cartwright Ziegler, Chief Marketing Officer at Pearson, joins the Edelman Trust Institute Executive Director Justin Blake to explore the power of learning in a rapidly changing world. They discuss how education can help people navigate technological change, build confidence in an AI-driven future, and prepare for the evolving workforce — as well as the role learning can play in building trust and bridging divides.
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    25 分
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