『The TrustMakers』のカバーアート

The TrustMakers

The TrustMakers

著者： Edelman and Advertising Week
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 Trust is the ultimate currency in the relationship that all institutions – businesses and brands, governments, NGOs, media – build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.Copyright 2025 Edelman and Advertising Week マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
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  • Stewart “Brittlestar” Reynolds on Trust, Humor, and Staying Relevant

    Stewart “Brittlestar” Reynolds on Trust, Humor, and Staying Relevant
    2025/12/17
    Digital creator Stewart Reynolds – aka “Brittlestar” – joins Edelman’s Jackie Cooper to explore how creators build trust in an era of constant reinvention. They discuss why humor and authenticity outperform traditional advertising, how creators over the age of 50 are redefining influence, and what brands can learn from the deep audience trust that powers …

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    29 分
  • World Economic Forum’s Daniel Dobrygowski on What It Takes to Trust AI

    World Economic Forum’s Daniel Dobrygowski on What It Takes to Trust AI
    2025/12/03
    World Economic Forum’s Daniel Dobrygowski joins Edelman’s Sat Dayal to discuss the global trust gaps highlighted in the new Edelman Trust Barometer Flash Poll on AI. They look at what past technology shifts can teach us about building trust in AI today, why cultural experiences shape enthusiasm and skepticism, and how leaders can help people …

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    25 分
  • Tech Analyst Benedict Evans on How AI Is Reshaping Work, Trust, and Daily Life

    Tech Analyst Benedict Evans on How AI Is Reshaping Work, Trust, and Daily Life
    2025/11/19
    Technology analyst Benedict Evans joins Edelman’s Sat Dayal to discuss the findings from the new Edelman Trust Barometer Flash Poll on AI. They explore why optimism and adoption are higher in China and Brazil than in developed markets, how AI is reshaping the workplace, and what companies can do to build trust and make the …

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    22 分
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