Allie Chandler spent nearly 8 years bedbound with chronic Lyme disease, mould toxicity, and hyperadrenergic POTS; a condition where her heart rate spiked from 55 to 180 every time she stood up. Dozens of doctors. Endless protocols. No answers. In this episode, Allie shares exactly what finally moved the needle: functional medicine, limbic system retraining (DNRS), EMDR, and daily nervous system regulation. She explains why tracking her symptoms was making her sicker, how she rebuilt her identity from scratch, and the mindset reframes that pulled her out.

Today she runs Upsell Health, a marketing agency for functional medicine practitioners and wellness brands, helping scale supplement companies from $60M to $100M+ in revenue. She's also building "Meet Your Healer," an app matching patients with aligned practitioners, and lifts weights six days a week.

Whether you're navigating chronic illness, stuck in a rut, or just want to think differently about your body, mind, and identity, this conversation will change how you speak to yourself.

💡 WHAT YOU'LL LEARN:

🔸 How Allie went from bedbound to lifting 6 days a week.

🔸 What limbic system retraining (DNRS) actually looks like day to day.

🔸 Why tracking symptoms trains your brain to find more of them.

🔸 How to stop claiming your diagnosis as your identity.

🔸 The role of community, language, and visualisation in recovery.

🔸 How to build a business around your values (empathy-led marketing).

🔸 Why "buy now or stay sick" marketing damages the people it targets.

🔸 Allie's concept of "frequency receipts" and how to start your own.

Connect with Allie:
Website https://upsellhealth.com
Linktree https://linktr.ee/upsellhealth

00:00 Intro.
01:28 From Teacher to Chronic Lyme in the Swiss Alps.
06:00 The Turning Point: Limbic System Retraining (DNRS).
16:55 Why Community and Identity Matter More Than Any Protocol.
20:10 How to Escape the Victim Mindset.
29:38 Building a Marketing Agency in Functional Medicine.
44:15 Empathy-Led Marketing: Why Fear-Based Selling Doesn't Work.
54:52 Final Thoughts on Language, Magnetism & Frequency Receipts.

Support the show

Want to put what you just heard into practice? I've distilled the biggest lessons from 287 episodes into a free guide: 9 strategies to boost your performance without working overtime. No fluff, no gimmicks. Just the fundamentals that actually work. Grab it at https://www.trueformpodcast.com/true-form-guide

Want the quick takeaways? Read the blog post for a full breakdown of the episode. https://www.trueformpodcast.com/blog

Take the first step toward better recovery and overall health with Lumaflex.
Use code TRUEFORM for 10% off:
https://lumaflex.com.au/TRUEFORM

Scott Capelin went from a corporate desk job in his early 20s to owning five personal training studios, and now runs In Life Wellness, a Reformer Pilates franchise with nearly 80 locations across Australia, the US and New Zealand. He recently moved his family to Texas at 50 to open another 20.

30,000+ hours of coaching. Two books. Four kids. Eight years off social media while building all of it.

In this conversation, Scott breaks down the difference between motivation and inspiration, why your business will never outgrow you, the two questions that reveal your actual values, and how 90% of his studio owners started as members walking through the door.

If you've ever felt stuck on one blade of grass while there's a whole field out there, this one's for you.

🔗 CONNECT WITH SCOTT

Website: https://scottcapelin.com

LinkedIn: Scott Capelin

Email: scott@inlifewellness.com

In Life Wellness: https://inlifewellness.com

00:00 Intro
01:43 From Corporate to Personal Trainer: Scott's Career Pivot
07:25 Your Business Will Never Outgrow Its Owner
20:22 Building In Life Wellness to 80 Studios With Zero Marketing
31:17 Motivation vs Inspiration: The Difference That Changes Everything
32:00 The "Two Years to Live" Question That Made Him Cry
42:16 The Snooze Test: How to Know Something Isn't Lighting You Up
59:27 Writing a Vision Statement and Programming the Subconscious

Support the show

Want to put what you just heard into practice? I've distilled the biggest lessons from 287 episodes into a free guide: 9 strategies to boost your performance without working overtime. No fluff, no gimmicks. Just the fundamentals that actually work. Grab it at https://www.trueformpodcast.com/true-form-guide

Want the quick takeaways? Read the blog post for a full breakdown of the episode. https://www.trueformpodcast.com/blog

Take the first step toward better recovery and overall health with Lumaflex.
Use code TRUEFORM for 10% off:
https://lumaflex.com.au/TRUEFORM

It's never too late to start.

At 55, Maz O'Connor had built the life she'd manifested 15 years earlier: a beautiful home in coastal Victoria, her own yoga and event space, a thriving community. By every external measure, she'd made it.

Then a voice she couldn't ignore said: there's more.

So she sold the house, sold the car, packed up her life, and moved to Bali, not knowing where she'd live or exactly what came next. Today she's the founder of The Longevity Project, helping women 55+ navigate the next chapter with confidence, strength, and purpose.

In this conversation, Maz and Jack talk about:

🔸 Why the "retire at 67 and life will be amazing" story is an illusion.

🔸 The difference between purpose and ego, and how to tell them apart.

🔸 How Vedic meditation dismantled her need for external validation.

🔸 The vision board question that stopped her for years: "who are you to live like this?”.

🔸 Raising boys as a single mum and why she said "make good decisions, because you own the consequences”.

🔸 Why she had more when she risked less, and how downsizing created more freedom, not less.

🔸 Health as compounding wealth: why your body works exactly like an investment portfolio.

🔸 The "arena" analogy for life; players, coaches, and the crowd that doesn't matter.

🔸 A live demo of a scanner Maz is bringing to Australia that measures cellular antioxidant levels.

Connect with Maz:

Instagram: @mazoconnor

Instagram: @thelongevityproject_au

A note from Jack: Maz has a commercial interest in the wellness scanner and supplement pack she demonstrates in the second half of the episode. As always, do your own research, and remember you can't outsource your health.

Support the show

Want to put what you just heard into practice? I've distilled the biggest lessons from 287 episodes into a free guide: 9 strategies to boost your performance without working overtime. No fluff, no gimmicks. Just the fundamentals that actually work. Grab it at https://www.trueformpodcast.com/true-form-guide

Want the quick takeaways? Read the blog post for a full breakdown of the episode. https://www.trueformpodcast.com/blog

Take the first step toward better recovery and overall health with Lumaflex.
Use code TRUEFORM for 10% off:
https://lumaflex.com.au/TRUEFORM