✈️ Sign up HERE for access to my FREE workshop: From Overthinking to Outbox

What would happen to your business if Instagram disappeared tomorrow?

For travel creators, social media can feel like the entire business — the content, the audience, the brand deals, the money. But there’s one major problem: you don’t actually own your Instagram audience.

In this episode, we’re talking about why email marketing might be one of the most overlooked tools in a travel creator’s business — and why building an email list can completely change the way you grow, connect with your audience, and make money.

Because being a successful travel creator isn’t just about creating beautiful content. It’s about building a business you actually own.

In this episode, we’re diving into:

• Why your Instagram followers aren’t actually your audience
• The difference between rented audiences and owned audiences
• Why travel content is especially well-suited for email marketing
• How your audience is already using your travel content to plan trips
• Why hotel recommendations, packing lists, visa tips, and destination guides can become the foundation of your newsletter
• Why email can be more valuable to brands than your Instagram following
• How a newsletter can support your brand deal strategy
• What makes a travel newsletter actually worth opening
• Why consistency matters more than sending emails every week
• How to create short, conversational emails that don’t take hours to write
• Why your newsletter needs a clear purpose beyond “here’s what I’ve been up to”
• How to stop overthinking your emails and actually hit send

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

👉 Sign up HERE for access to my FREE workshop: From Overthinking to Outbox

A free 25-min workshop on building a newsletter that feels as easy as texting — structure, consistency, and how to turn readers into clients.

For creators who know they need a newsletter and just need it to feel doable.

Today I’m sharing the apps and tools I think you are absolutely sleeping on if you want to grow your business, save time, and stop doing everything manually.

I’m a big believer that the right tools can make running your business so much easier and there are a few that I use constantly that I think more travel creators need to know about.

In this episode, I’m breaking down my favorite creator tools, business systems, AI tools, and apps for everything from project management and pitching to email marketing, time tracking, content creation, and staying organized.

We’re talking about:

• Why Asana is one of my non-negotiable business systems and how I use the desktop app to quickly capture tasks
• Why I use Instagram on desktop instead of my phone to avoid the doom-scroll trap
• How I use LinkedIn as a more intentional engagement activity
• The dictation tool I’m OBSESSED with and why WhisperFlow is a game changer for writing emails and YouTube scripts.

👉 USE MY WHISPERFLOW LINK TO GET STARTED

• How I use Airtable as a lead tracker for my more complicated pitching system
• The simple Google Chrome tab organization trick that makes my life way easier
• Why I’m moving from Fathom to Granola for meeting notes
• How I’m experimenting with Claude to clean up my desktop and take some of those annoying manual tasks off my plate
• Why the humble Notes app is one of my favorite business tools
• The new Kit MCP feature and why I’m excited about connecting AI directly to my email marketing
• How Subscriber Signals can help you identify potential collaborators and opportunities hiding inside your email list
• New design features, landing pages, and forms inside Kit
• Why I think you should be using Google Sheets and Google Forms instead of constantly adding another paid platform and another login to your life
• How I’m using Toggl to track exactly where my time is going
• Why I’m doing a time audit to figure out what I should be automating, delegating, or using AI to help with

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

What if your newsletter could do more than just sit in someone’s inbox every week?

In this episode, I’m taking you behind the scenes of two recent email marketing projects I’ve been working on and breaking down the exact strategies we’re using to turn subscribers into warm leads, create FOMO, and ultimately convert people into paying customers.

Because your email list should not be an afterthought.

I’m walking you through how I’m building a waitlist strategy for Cocktails & Clothes, including the welcome sequence, weekly newsletter, segmentation, speed networking events, early-access offers, and the systems that keep the waitlist warm.

I’m also sharing how I took a business strategist from basically zero to a fully automated newsletter system in just three weeks — including why I chose GoHighLevel over Substack, how we’re using different signup forms and welcome sequences based on where someone came from, and why having a content strategy behind your newsletter matters SO much.

And honestly? This is the unglamorous backend stuff that actually works.

In this episode, I’m breaking down:

• How to build an email marketing strategy that turns followers into paying customers
• The influencer strategies and creator tips you can use to create FOMO around your offer
• How to create a waitlist that actually stays warm and converts
• The email sequence I’m using to nurture people from waitlist signup to purchase
• Why segmentation from day one is non-negotiable
• How to use a weekly newsletter to consistently showcase wins, testimonials, events, and social proof
• Why your newsletter should have a goal beyond simply “sending content”
• How to create different welcome sequences based on where your subscribers came from
• Why you may need multiple signup forms for your email list
• How to build a newsletter content bank so you’re never starting from scratch
• Why I chose GoHighLevel instead of jumping on the Substack train
• How to build automated email marketing systems without adding another million tools to your business
• The importance of documenting your backend systems so you actually know how everything works
• How I took a newsletter system from kickoff to launch in just three weeks

Want to see behind the scenes of my client Marie's waitlist email strategy for Cocktails & Close?

👉 Sign up HERE

Influencer strategies, creator tips, email marketing, newsletter strategy, email marketing strategy, newsletter automation, email list growth, creator business, content strategy, waitlist strategy, email sequence, lead nurturing, digital marketing for creators.

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

👉 Get the Creator to CEO Playbook for $5

You don't need another content strategy.

You don't need another trending Reel.

And you definitely don't need 47 open tabs, six Notes app lists, and random ideas living in your Instagram DMs.

If you're a travel content creator who feels busy all the time but still wonders why your business isn't growing, this episode is your wake-up call.

Because chances are... you don't have a content problem.

You have a business systems problem.

In this episode, I'm breaking down exactly how to build an Operations Hub—the boring backend system that actually helps you make more money, stay organized, and finally start running your creator business like a CEO instead of constantly putting out fires.

Yes, it's boring.

Yes, it works.

In this episode, you'll learn:

• Why most travel influencers don't actually have a content problem—they have an infrastructure problem.
• What an Operations Hub is (and why every creator needs one).
• How to organize your business using Asana, Notion, Google Sheets, or whatever works best for your brain.
• The three things every Operations Hub should track.
• How to stop recreating content from scratch every week.
• The simple weekly operating rhythm that actually moves revenue.
• How to organize leads so you stop letting opportunities go cold.
• Why building boring business systems is one of the biggest business hacks successful creators use.
• The mindset shift from creator to CEO that changes everything.

Resources Mentioned

• Asana ( myfavorite free project management tool)
• Notion (great alternative if it fits your workflow better)
• Google Sheets
• Notes App
• Airtable

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

👉 Join the Travel Creator Business Plan Community and get the systems, support, and strategy to grow your creator business. Sign up here! ✈️

Some days you're the smartest, most beautiful person to ever grace the earth. Other days you want to crawl into the back of a dumpster and hope somebody sets it on fire. This is an episode for the second kind of day.

Okay so. Real talk: running your own travel creator business does not come with a "smartest and most beautiful person alive" setting every single day. Sometimes it comes with a "maybe I should just go polish up my resume and see if I could even get hired as a barista" setting. And if you've never had a barista day, congratulations, I don't believe you.

In this episode I'm walking you through exactly what I do when I hit one of those days — when the highs are high, the lows are LOW, and I genuinely consider giving it all up for a full-fledged coffee bar situation instead. This is not a "hustle harder" pep talk. This is the actual toolkit I use to get myself off the floor and back to running my travel influencer business like the boss I am 80% of the time.

We're talking:

• Why baristas get up at 4 AM and what that has to do with anything (spoiler: it's about structure, not caffeine)
• Letting yourself actually feel the barista feelings instead of toxic-positivity-ing your way past them
• Why your best ideas never happen while you're sitting at your computer — get the fuck out
• The Parkinson's Law trick I use to get killer work done before 3 PM so I can have my whole evening back
• My feel-good folder — the one piece of proof that you've won before and you'll win again
• Scheduling movement, changing your environment, and giving yourself something (anything) to look forward to
• Why phoning a friend in the business-building world might be the most underrated business hack nobody's talking about
• Letting yourself do the "unnecessary" fun work — yes, even the mean-girl-style carousels — because it gets you excited to come back

This episode is basically permission to have a bad day, followed by an actual plan to get out of it. Because knowing how to create good content and knowing how to run a content creation business are two completely different skills — and nobody's talking about the second one. Except me.

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

👉 Join the Travel Creator Business Plan Community and get the systems, support, and strategy to grow your creator business. Sign up here! ✈️

I had to build my creator business all over again, I'd make way fewer things... and a whole lot more money.

Seriously.

There are so many things I spent time worrying about that didn't actually grow my business. Looking back, there are only a handful of things that truly moved the needle, and if I were starting from zero today, I'd ignore almost everything else.

In this episode, I'm sharing the six things I'd do differently so you can skip some of the mistakes, avoid productive procrastination, and build a creator business that actually pays you.

Whether you're building a UGC business, growing a travel content business, or working toward becoming a full-time creator, these are the lessons I wish someone had told me years ago.

In this episode, we talk about:

• Why following too many business experts slows your progress
• How to choose one content platform and stay consistent
• The backend systems every creator should set up from day one
• The handful of tasks that actually generate revenue
• Why networking creates more opportunities than posting more content
• How to stop wasting hours creating content that doesn't lead to monetization
• The biggest mindset shift that helped simplify my business

If I could give you one piece of advice...

Figure out how you've made money before.

Then keep doing those things.

It's honestly that simple.

Not easy—but simple.

Too many creators assume they need more content, another strategy, or another course when what they actually need is to repeat the activities that already produce results.

Resources Mentioned

• Toggle (time tracking)
• Claude AI
• Google Sheets
• Canva

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE