✈️ Sign up HERE for access to my FREE workshop: From Overthinking to Outbox

What would happen to your business if Instagram disappeared tomorrow?

For travel creators, social media can feel like the entire business — the content, the audience, the brand deals, the money. But there’s one major problem: you don’t actually own your Instagram audience.

In this episode, we’re talking about why email marketing might be one of the most overlooked tools in a travel creator’s business — and why building an email list can completely change the way you grow, connect with your audience, and make money.

Because being a successful travel creator isn’t just about creating beautiful content. It’s about building a business you actually own.

In this episode, we’re diving into:

• Why your Instagram followers aren’t actually your audience
• The difference between rented audiences and owned audiences
• Why travel content is especially well-suited for email marketing
• How your audience is already using your travel content to plan trips
• Why hotel recommendations, packing lists, visa tips, and destination guides can become the foundation of your newsletter
• Why email can be more valuable to brands than your Instagram following
• How a newsletter can support your brand deal strategy
• What makes a travel newsletter actually worth opening
• Why consistency matters more than sending emails every week
• How to create short, conversational emails that don’t take hours to write
• Why your newsletter needs a clear purpose beyond “here’s what I’ve been up to”
• How to stop overthinking your emails and actually hit send

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE

👉 Sign up HERE for access to my FREE workshop: From Overthinking to Outbox

A free 25-min workshop on building a newsletter that feels as easy as texting — structure, consistency, and how to turn readers into clients.

For creators who know they need a newsletter and just need it to feel doable.

Today I’m sharing the apps and tools I think you are absolutely sleeping on if you want to grow your business, save time, and stop doing everything manually.

I’m a big believer that the right tools can make running your business so much easier and there are a few that I use constantly that I think more travel creators need to know about.

In this episode, I’m breaking down my favorite creator tools, business systems, AI tools, and apps for everything from project management and pitching to email marketing, time tracking, content creation, and staying organized.

We’re talking about:

• Why Asana is one of my non-negotiable business systems and how I use the desktop app to quickly capture tasks
• Why I use Instagram on desktop instead of my phone to avoid the doom-scroll trap
• How I use LinkedIn as a more intentional engagement activity
• The dictation tool I’m OBSESSED with and why WhisperFlow is a game changer for writing emails and YouTube scripts.

👉 USE MY WHISPERFLOW LINK TO GET STARTED

• How I use Airtable as a lead tracker for my more complicated pitching system
• The simple Google Chrome tab organization trick that makes my life way easier
• Why I’m moving from Fathom to Granola for meeting notes
• How I’m experimenting with Claude to clean up my desktop and take some of those annoying manual tasks off my plate
• Why the humble Notes app is one of my favorite business tools
• The new Kit MCP feature and why I’m excited about connecting AI directly to my email marketing
• How Subscriber Signals can help you identify potential collaborators and opportunities hiding inside your email list
• New design features, landing pages, and forms inside Kit
• Why I think you should be using Google Sheets and Google Forms instead of constantly adding another paid platform and another login to your life
• How I’m using Toggl to track exactly where my time is going
• Why I’m doing a time audit to figure out what I should be automating, delegating, or using AI to help with

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
You’ll get:
✔ monthly business systems
✔ coworking + Q&A calls
✔ a private community of creators building real businesses
✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE