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  • A fifteen-second song, and the numbers

    A fifteen-second song, and the numbers
    2026/09/06

    There are two kinds of search. "Pest control near me" is a coin toss between you and eight competitors. Your company's name is a search nobody else can win. This week: the fifteen-second song that moves people from the first search to the second, where it plays, why most of the plays are free, and five rules for a jingle that works. townshipsignal.com
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    5 分
  • Two problems. Only two.

    Two problems. Only two.
    2026/09/02

    A local service business has two problems. Only two. Either people cannot find you, or they find you and do not call. This week: what "found" means on Google in 2026, the thirty-minute fix for your Google profile, and the three things a ten-second website needs (a promise, your face, and a call button under the thumb). The Township Signal is one idea a week for the people who own the roofing, plumbing, HVAC and pest control companies in their town. Under ten minutes. More at https://townshipsignal.com
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    4 分