Unreasonable Hospitality Explained | Will Guidara with Tim Castle

Throwback to one of my favourite conversations from 2023 — and one that every new subscriber needs to hear.

In this episode, I sit down with Will Guidara, author of incredible book Unreasonable Hospitality and former co-owner of Eleven Madison Park, to unpack what world-class hospitality really means — and why it’s one of the most powerful competitive advantages in business, leadership, and sales. This was the #1 restaurant in the WORLD!

We explore how small, intentional acts create outsized impact, why people remember how you make them feel long after the transaction ends, and how “unreasonable” standards become the difference between being good and being unforgettable.

You’ll learn:

• What unreasonable hospitality actually looks like in practice
• How to build loyalty, trust, and advocacy through human connection
• Why excellence is a mindset, not a budget
• How to apply hospitality principles to sales, leadership, and service

Whether you’re discovering this conversation for the first time or revisiting it with fresh eyes, this is a masterclass in creating experiences people never forget.

Because in a world of automation and AI, how you make people feel still wins.

This is one of my favorite episodes and conversations EVER!

#unreasonablehospitality #thetimcastleshow #customerservice

Follow Will: Instagram https://www.instagram.com/wguidara/?hl=en

Unreasonable Hospitality https://www.unreasonablehospitality.com/

LinkedIn: https://www.linkedin.com/in/willguidara/

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

Most people wait for motivation. High performers take action first — and anchor it in gratitude.

In this episode, Tim Castle breaks down the simple daily practice that creates momentum, sharpens focus, and changes the way opportunities show up in your life and work. This isn’t about positive thinking. It’s about disciplined action, grounded presence, and using gratitude as a force multiplier for performance, sales, and leadership.

You’ll discover:

• Why action creates clarity (not the other way around)
• How gratitude stabilises your energy under pressure
• The daily habit that compounds confidence and results
• How to show up calmer, sharper, and more trusted in high-stakes conversations

If you want more momentum without burnout — and better outcomes without force — this episode gives you a practical edge you can apply immediately.

Success isn’t random. It’s engineered — one action at a time.

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

Today I’m joined by someone who truly lives and breathes negotiation and influence.

Giuseppe Conti has led commercial and procurement teams for some of the world’s biggest multinationals — from Procter & Gamble to Novartis and Firmenich — and he now teaches negotiation at Europe’s top 10 business schools (including INSEAD, Oxford and Bocconi) while running CABL, Conti Advanced Business Learning, a training firm that’s shaping the next generation of leaders.

He’s known not just for his frameworks, but for his human, ethical, and deeply practical approach to influence.

Giuseppe has a fantastic new book Negotiation + Influence = Success. In 2025, he was ranked #1 worldwide among the Top 30 Global Gurus for Negotiation and #1 Negotiation Training programs on the world.

For all of you tuning in - ambitious professionals in your 30s, 40s, and 50s - who want to elevate how you influence, lead, and negotiate under pressure… this conversation will change how you see power.

We discuss:

- The difference between influence, negotiation and manipulation

- What levers do procurement pull and what are their KPI's?

- The core tenants of influence

- How to influence across stakeholders within the organization

- The issue with self orientation in negotiations

- How to become an expert negotiator that creates value and claims it

- How AI will change negotiations

Here is the invite to Giuseppe's forthcoming workshop in Singapore on Feb 4-5, 2026: https://www.eventbrite.it/e/1970399606264?aff=oddtdtcreator make sure you check it out.

For everyone listening - if you want to dive deeper, check out Giuseppe’s work at cabl.ch.

LinkedIn: https://www.linkedin.com/in/giuseppeconti/?originalSubdomain=ch

Buy his book

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/