In this episode of The Tim Castle Show, I sit down with one of the brightest minds I’ve ever had on the show — former Navy SEAL commander, elite performance coach, and bestselling author Rich Diviney.

We dive deep into his new book, Masters of Uncertainty: The Navy SEAL Way to Turn Stress Into Success for You and Your Team, and uncover how the SEALs stay calm, composed, and effective in the most chaotic situations imaginable.

Rich shares the Mastering Uncertainty Method, revealing why success isn’t superhuman — it’s about rewiring your relationship with stress, building trust, and learning to adapt on the fly. You’ll hear:

• Why the Osama Bin Laden raid succeeded even though nothing went to plan
  
  
• The surprising difference between peak performance and optimal performance
  
  
• How to transform stress into energy and composure when it matters most
  
  
• Why most teams say they want adaptability but fail to build the trust it requires
  
  
• How to train your mind to stay cool, get going, and anchor in the present

If you’ve ever wondered how to keep moving when your world is spinning, this episode will change how you think about stress, leadership, and your own potential.

Follow Rich

The Attributes https://theattributes.com/

Masters of Uncertainty https://www.amazon.com/Masters-Uncertainty-Navy-Stress-Success-ebook/dp/B0DSCG825P

Social https://www.instagram.com/rich_diviney/?hl=en

Optimism Company https://simonsinek.com/optimists/rich-diviney/

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation trainer. His books are used at Universities, Fortune 100 companies and prestigious startups as a playbook to learning influence, persuasion, sales and negotiation.

Grab a copy of his new book The First Domino (discount promo) and leverage your sales process, take more risk and win clients. Get it here: https://a.co/d/jl1aYMQ

Get Free Sales Resources here https://www.thefirstdominobook.com/

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - exactly what you need to learn to improve your negotiation skills across cultures, in high stakes business deal and in your personal life. https://www.timjscastle.com/the-highly-skilled-negotiator

Listen to The Art of Negotiation (for free) https://www.audible.com/pd/B07K2LVXHR/?sou...

Why are some products impossible to put down — and others forgotten overnight?

In this episode of The Tim Castle Show, I sit down with bestselling author and behavioral design expert Nir Eyal to uncover the psychology behind Silicon Valley’s stickiest products. From Meta to Slack to WhatsApp, we explore the Hooked Model — Nir’s powerful framework for creating experiences that connect your users’ problems with habit-forming engagement and retention.

You’ll learn:
✅ Why engagement is a moat you can’t buy — but must design into the product.
✅ How to leverage variable rewards to keep users coming back.
✅ The critical link between problem, product, frequency, and habit.
✅ Why the world’s most addictive products all share one thing in common - and how you can apply it to create healthy, lasting habits in your customers.

We also dive into his other groundbreaking work, Indistractable, and explore how to reclaim your focus in a world full of digital distractions. Nir shares actionable strategies to break the cycle of endless notifications and regain control over your time, attention, and priorities — so you can be both a creator of engaging experiences and a master of your own habits.

If you want to create products or services people can’t help but return to — and do it ethically — this episode will show you how to build engagement, defensibility, and true customer loyalty into the very fabric of your offering.

🔗 Tune in now and discover how to design habits that stick.

Listen on Apple, Spotify, or wherever you get your podcasts.

#productmarketing #psychology #timcastle #nireyal

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation trainer. His books are used at Universities, Fortune 100 companies and prestigious startups as a playbook to learning influence, persuasion, sales and negotiation.

Grab a copy of his new book The First Domino (discount promo) and leverage your sales process, take more risk and win clients. Get it here: https://a.co/d/jl1aYMQ

Get Free Sales Resources here https://www.thefirstdominobook.com/

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - exactly what you need to learn to improve your negotiation skills across cultures, in high stakes business deal and in your personal life. https://www.timjscastle.com/the-highly-skilled-negotiator

Listen to The Art of Negotiation (for free) https://www.audible.com/pd/B07K2LVXHR/?sou...

I am thrilled to welcome Annalie Howling once again to the show. In this episode I sit down with Annalie Howling for the second time and what a pleasure it was. She brings the energy, the deep presence, the passion and the power, and she's got a new book out that I am confident is going to rock your world.

The topic in question, shame. This might be the single most important episode you ever listen to. Annalie talks through her experiences encapsulated in her remarkable book, Unapologetic.

We talk about it all, all the areas shame shows up, in sex, careers, in relationships, in the person we think we need to be to gain approval, validation and worth. All of it.

Prepare to come into a world that once you unlock you are never going back, this is a world where your needs matter and are seen, a place where you radiate with radical self love and give yourself the permission to be unapologetically you.

What I love about how Annalie conveys her message is that nothing is hidden, there's a raw unbundling that happens at speed because of the authenticity and openness it means we can skip the small talk and go direct to the raw aliveness that lives within all of us. Trust me, once you've heard what she has to say you will not only feel connected to her but you'll feel more connected to you.

This one is about liberation and the freedom to ask for what you want, to live life loving yourself for who you are with curiosity and pleasure, to build desire into how you hold yourself, and reconnect with parts of you that were hidden, to surface the unseen and lead with presence.

Howling has worked with thousands of women, to help them move through internal pain, triggers and difficult life experiences and into a chapter of their lives where they are no longer bound down by the past. Annalie is a sought-after speaker and experienced facilitator, she has run multiple sell-out retreats and live workshops across the world.

Follow Annalie

You can find out more about Annalies work here https://annaliehowling.com/ and follow her on Instagram where she has over 330k followers https://www.instagram.com/annaliehowling/?hl=en I would recommend doing this now, I am constantly sharing her posts because they are just so relevant, on point and speak to the soul.

Here YouTube is here https://www.youtube.com/@annaliehowling

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation trainer. His books are used at Universities, Fortune 100 companies and prestigious startups as a playbook to learning influence, persuasion, sales and negotiation.

Grab a copy of his new book The First Domino (discount promo) and leverage your sales process, take more risk and win clients. Get it here: https://a.co/d/jl1aYMQ

Get Free Sales Resources here https://www.thefirstdominobook.com/

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - exactly what you need to learn to improve your negotiation skills across cultures, in high stakes business deal and in your personal life. https://www.timjscastle.com/the-highly-skilled-negotiator

Listen to The Art of Negotiation (for free) https://www.audible.com/pd/B07K2LVXHR/?sou...