エピソード

  • Why TikTok Creators Are Turning Off Comments to Build Deeper Engagement

    Why TikTok Creators Are Turning Off Comments to Build Deeper Engagement
    2026/06/07
    Lucas and Luna explore a counterintuitive trend on TikTok: creators who disable comments to foster deeper, more intentional engagement. Lucas opens with data from a recent Creator Insider survey showing that 12 percent of top creators on TikTok now limit or turn off comments on at least half their videos, up from just 3 percent in 2024. They discuss why creators like Emma Chamberlain and Hank Green have publicly defended the practice, arguing that removing the comment section reduces performative feedback loops and lets viewers focus on the content itself. Luna brings in a case from a small creator in the art niche who saw her save rate double after turning off comments, while Lucas analyzes the trade-offs for brand deals and community building. The episode challenges the assumption that more comments always mean better engagement, and offers a practical framework for when creators might consider muting the conversation. #TikTok #CreatorEconomy #EngagementStrategy #CommentsOff #EmmaChamberlain #HankGreen #CreatorInsider #SocialMediaTrends #DeepEngagement #SaveRate #ContentStrategy #ViralContent #Marketing #BusinessPodcast #FexingoBusiness #ShortVideo #CreatorTips #PlatformAlgorithms Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How TikTok Creators Are Using Fan-Funded Campaigns to Launch Products

    How TikTok Creators Are Using Fan-Funded Campaigns to Launch Products
    2026/06/06
    In episode 35 of The TikTok Marketing Podcast, Lucas and Luna explore how creators are skipping traditional venture capital and using their audiences as financial backers. They examine the rise of fan-funded product launches — from pre-order campaigns to community-driven equity models — using specific examples like a beauty creator who raised $500,000 for a skincare line in 48 hours and a gaming influencer who funded an entire apparel drop through his Discord. The hosts unpack the trust mechanics, the marketing playbook, and the risks when a creator's reputation is on the line. A fresh angle on creator entrepreneurship that flips the typical brand-deal model on its head. #CreatorEconomy #FanFunding #Crowdfunding #ProductLaunch #TikTokMarketing #ShortVideo #CreatorEntrepreneurship #PreOrder #CommunityDriven #ViralContent #InfluencerBusiness #BeautyCreator #GamingCreator #CreatorTrust #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How TikTok Creators Are Using Digital Products for Recurring Revenue

    How TikTok Creators Are Using Digital Products for Recurring Revenue
    2026/06/06
    Episode 34 of the TikTok Marketing Podcast explores how creators are building sustainable income streams through digital products like templates, presets, and courses rather than relying solely on brand deals. Lucas and Luna break down why margins on digital goods beat physical merch, how creators price these products, and what the typical revenue trajectory looks like. They use the example of a beauty creator who transitioned from sponsored posts to selling Lightroom presets and now earns more from digital downloads than from brand partnerships. The hosts also discuss the psychological shift for creators moving from audience-building to product-selling, and why this model aligns with TikTok's short-form attention economy. If you are a creator or brand looking to diversify revenue, this episode offers a grounded look at a growing trend. #TikTokMarketing #CreatorEconomy #DigitalProducts #RecurringRevenue #TikTokCreators #PassiveIncome #LightroomPresets #ContentMonetization #MarketingStrategy #BrandDeals #CreatorBusiness #DigitalDownloads #TikTokStrategy #MarketingPodcast #FexingoBusiness #BusinessPodcast #SocialMediaMarketing #CreatorEconomyPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How TikTok Creators Are Building Their Own Subscription Economies

    How TikTok Creators Are Building Their Own Subscription Economies
    2026/06/05
    In episode 33 of The TikTok Marketing Podcast, Lucas and Luna explore how top TikTok creators are moving beyond brand deals and ad revenue to build recurring revenue models — their own subscription economies. The hosts break down the specific mechanics of how creators like Jera Bean and others use platforms like Patreon, Fanfix, and even custom-built apps to offer exclusive content, community access, and early drops. They discuss the key numbers: average subscription price points, retention rates, and the tipping point when a creator's audience size makes subscriptions viable. Lucas draws a parallel to the media industry's shift from advertising to subscriptions, while Luna shares a surprising stat about how many creators now earn more from recurring payments than from brand sponsorships. The episode also covers the challenges — burnout from constant content creation for a paying base, and the risk of alienating free followers. A focused, tactical episode for any creator or brand considering the subscription model. #TikTok #CreatorEconomy #SubscriptionModel #RecurringRevenue #Patron #Fanfix #JeraBean #ContentMonetization #Marketing #SocialMedia #BusinessPodcast #FexingoBusiness #ShortVideo #CreatorStrategy #Membership #DigitalEconomy #BrandDeals #AudienceRevenue Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why TikTok Creators Are Launching Their Own Analytics Tools

    Why TikTok Creators Are Launching Their Own Analytics Tools
    2026/06/05
    Episode 32 of The TikTok Marketing Podcast explores a growing trend: creators building their own analytics platforms to bypass TikTok's native data limitations. Lucas and Luna break down why creators like Emily Pedersen launched 'Viralytics' after finding TikTok's insights too shallow for brand deals, and how this shift is changing the creator-brand relationship. They discuss the $50 million venture funding flowing into creator analytics startups, the tension between platform control and creator independence, and what this means for marketers who rely on third-party data. Specific examples include the 'engagement heatmap' feature from a tool called Trendify, which tracks micro-moments of viewer retention across multiple videos. The episode also touches on the broader implications for TikTok's ad business as creators demand more transparent metrics. #TikTokMarketing #CreatorEconomy #AnalyticsTools #EmilyPedersen #Viralytics #Trendify #DataTransparency #MarketingPodcast #CreatorIndependence #ViralContent #ShortVideo #FexingoBusiness #BusinessPodcast #Marketing #CreatorTools #EngagementMetrics #BrandDeals #VentureFunding Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How TikTok Creators Turn Comments Into Revenue Streams

    How TikTok Creators Turn Comments Into Revenue Streams
    2026/06/04
    In episode 31 of the TikTok Marketing Podcast, Lucas and Luna explore how creators are monetizing comment sections beyond engagement bait. They break down the strategy behind 'comment-to-claim' giveaways, paid pinned comments, and community-funded content requests using TikTok's updated comment features. Specific case: a beauty creator who generated $12,000 in three days by asking followers to comment for a chance to win a product sample, then directing them to a landing page. The hosts discuss the psychology of commitment and social proof, the risks of algorithm penalties for over-aggressive calls to action, and how brands can ethically partner with creators on comment-driven campaigns. They also touch on the rise of 'comment pods' and why the FTC is starting to scrutinize undisclosed paid comments. A practical episode for marketers looking to turn passive scrollers into active participants. #TikTokMarketing #CreatorEconomy #CommentMarketing #SocialMediaStrategy #ViralContent #EngagementHacks #CommunityBuilding #Monetization #FTCGuidelines #InfluencerMarketing #DigitalMarketing #ShortVideo #MarketingPodcast #Business #FexingoBusiness #BusinessPodcast #TikTokStrategy #ContentCreator Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How TikTok Creators Are Using Green Screen to Build Brands

    How TikTok Creators Are Using Green Screen to Build Brands
    2026/06/04
    Lucas and Luna explore how TikTok creators are repurposing the humble green screen effect — originally just a visual gag — into a strategic branding tool. They break down why green-screen storytelling drives higher engagement for sponsored content, how creators like Emily Mariko and Jacob Collier use it for product demos and music breakdowns, and why brands like Sephora and Duolingo are adopting it for organic reach. The episode also covers the psychological principle of parasocial intimacy that makes green-screen ads feel less like ads. Plus: a brief chat about listener support keeping Fexingo ad-free. #TikTok #GreenScreen #CreatorEconomy #BrandBuilding #ShortVideo #Marketing #SocialMedia #EmilyMariko #JacobCollier #Sephora #Duolingo #SponsoredContent #Parasocial #ViralMarketing #ContentStrategy #BusinessPodcast #FexingoBusiness #TikTokMarketing Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How TikTok Creators Are Using Private Podcasts to Deepen Fan Loyalty

    How TikTok Creators Are Using Private Podcasts to Deepen Fan Loyalty
    2026/06/03
    In this episode of The TikTok Marketing Podcast, Lucas and Luna explore a surprising trend: creators launching private, audio-only podcasts for their most loyal fans. They break down the specific business model, why it works for retention over reach, and how it contrasts with public content on TikTok. Using the example of a beauty creator who moved her superfans to a weekly voice-note style podcast, they discuss the economics of exclusive audio, the role of platforms like Spotify and Apple Podcasts for private feeds, and why this strategy actually strengthens a creator's TikTok presence. Lucas explains the numbers behind fan churn reduction and the price points that work, while Luna questions whether this scales beyond niche creators. They also touch on the creator's control over their content rights, tying back to recent episodes. The hosts then share a light donation pitch tied to the value of today's marketing insight, before closing with a forward-looking question about the future of exclusive audio in the creator economy. #CreatorEconomy #TikTokMarketing #PrivatePodcasts #AudioContent #FanLoyalty #ExclusiveContent #CreatorMonetization #PodcastStrategy #NicheAudiences #ContentRetention #MarketingStrategy #DigitalMedia #FexingoBusiness #BusinessPodcast #TikTokCreators #BrandBuilding #AudioStrategy #Superfans Keep every episode free: buymeacoffee.com/fexingo
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    11 分