The Tie-In

What if a QR code at a live show could route thousands of people to exactly the right place to make a difference — based on where they're scanning from?

Pete Kronowitt is "an activist with a music problem" and board member of Music Declares Emergency. He joins Zena and Mark to talk about the organization's Amplify program — a system that gives artists at any level a simple, trackable way to direct their audiences toward high-impact organizations. He breaks down how it works, why it works, and what a small 10-show tour with a 36% conversion rate taught him about human behavior and mobilization.

Also in this episode: how a songwriting workshop produced a track recorded by 2,500 kids worldwide, and how that project evolved into a solar installation program connecting schools across continents.

Topics: fan engagement · artist strategy · music industry · Amplify program · Music Declares Emergency · behavioral mobilization · school solar partnerships

Connect With Our Guests:

Music Declares on Facebook

Music Declares US on Instagram

Music Declares UK on Instagram

Music Declares on TikTok

Peter Kronowitt:

Spotify

Apple Music

Connect With our hosts:

Zena Harris on LinkedIn

Mark Rabin on LinkedIn

What does it look like when actors use their power on set to drive real climate action? In this episode of The Tie In, Zena and Mark sit down with Danusia Samal, co-founder of the Green Rider. The Green Rider is a UK-based organization that provides actors, writers, and directors with practical tools to reduce the carbon footprint of film and TV productions. We explore how the Green Rider's "handshake" model is breaking down communication barriers between talent and production, why early conversations are the key to greener sets, and how talent agencies are starting to rethink what they negotiate for their clients. If you work in film, TV, or entertainment and care about sustainability, this episode is for you.

🌱 Connect With Our Guests:

Danusia Samal Instagram

Green Rider Instagram

Green-Rider.org

🎙️Connect with our hosts:

Zena Harris on LinkedIn

Mark Rabin on LinkedIn

What does it actually take to make sustainability a core pillar of a major live event — not an afterthought? In this episode, we sit down with CJ Jerard, Chief Brand Officer at Outside, and Jonah Geschwind of Green Disco to unpack how they built Outside

Days, one of the fastest-growing outdoor festivals in the U.S., with sustainability baked in from day one.

From slashing diesel generator use by 95%, eliminating 190,000 single-use plastic cups, and achieving 100% food vendor compliance — to getting 30% of attendees to arrive by sustainable transport — this conversation is packed with real-world strategies that any event organizer, brand leader, or sustainability professional can learn from.

We cover: setting sustainability values before the first sponsor signs on, using stakeholder agreements as an onboarding tool, integrating composting and food donation programs, leveraging hybrid battery systems, and why fan travel is the hidden carbon emitter no one talks about.

Whether you're building something new or trying to green an existing event, this episode will change how you think about what's possible.

Connect With Our Guests:

Outside Days Website

Green Disco

Jonah on LinkedIn

CJ on LinkedIn

Please like & follow “The Tie-In” @the_tie_in_pod

LinkedIn

Instagram

Facebook

YouTube

Connect with our hosts:

Zena Harris on LinkedIn

Mark Rabin on LinkedIn