Worried that relying on technology can undermine your client's trust? It is a common fear that using AI for coaches means sacrificing your personal touch, but the truth is that ethical AI can actually amplify your visionary leadership rather than replace it.

So instead of fearing that automation will ruin your credibility, we need to look at how smart tools can support sustainable business growth without hollowing out the soul of your work.

In this episode, I break down how to leverage business automation to handle the heavy lifting of your marketing strategy while ensuring your unique brand voice remains front and center. I discuss why true thought leadership requires human discernment, even when using a fractional CMO tool like Carly AI, and how to navigate the digital landscape without losing yourself.

In this episode, you’ll learn:

• How to streamline content creation without sounding like a robot.
• The difference between using AI as a tool versus a replacement for your expertise.
• Strategies for maintaining original content while using automation to speed up your workflow.
• How to protect client trust by being transparent and intentional with your tools.

If you are ready to scale your business and prioritize burnout prevention without losing the heart of your coaching business, this conversation is for you. Tune in to master the art of authentic marketing and discover how to produce original content that connects deeply with your audience.

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive

Listener Giveaway!

Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

Get 2 FREE months of TherapyNotes and streamline your notes, scheduling, and billing.

Use promo code: Carly

Explore More Support

• Carly AI
• Looking for more support? Click here to explore different options to work with Carly
• Want to start a podcast or grow your existing one? Visit https://julianabarbati.com/ and let them know I sent you!

Escape the Therapy Grind in 5 Days Therapist to Coach Startup School walks you through exactly how to do it in just 5 days with clarity, structure, and support.

Schedule your free consultation by February 23rd and get the Cash Infusion Playbook FREE.

What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

“If your audience didn’t respond, it’s feedback and not rejection.” - Carly Hill

Today’s episode is a special one.

I’m joined by longtime client Jessica Ponn, LCSW, who helps parents support their adult children through addiction recovery with strategy, clarity, and confidence — not panic. Her work fills a critical gap for families navigating one of the most emotionally charged and high-stakes situations imaginable.

Jessica shares her honest journey from therapist to coach — including the fear, hesitation, mindset shifts, and breakthroughs that came with betting on herself. We talk about trusting the process, building a meaningful niche, navigating business dips, and what actually creates momentum when things feel stuck.

If you’ve ever wondered whether pivoting is worth it, felt scared to invest in yourself, or questioned whether you’re really cut out for the next level — this episode will meet you exactly where you are.

In this episode, we cover:

• What it really feels like to transition from therapist to coach
• The fear of success vs. the fear of failure
• How Jessica found a powerful, underserved niche
• Why parents play a critical role in long-term recovery outcomes
• What causes inevitable dips in business — and how to rebound
• How one coaching session led to a $12,000 week
• The 80/20 rule and letting go of perfectionism
• Why strategy and mindset must work together
• What Jessica wishes she’d known when she started

About Jessica Ponn, LCSW

Jessica Ponn, LCSW, specializes in guiding parents to effectively help their adult children get and stay sober. She has over 15 years of experience in the addiction field, having worked as a therapist and Clinical Director at a premier South Florida dual-diagnosis treatment center while also running a successful private practice.

Jessica is deeply passionate about supporting parents who often underestimate the powerful influence they have on their child’s recovery — and who are too often left without clear guidance when making critical parenting decisions. She has empowered hundreds of parents to make strategic changes that promote sustained recovery and deter relapse. Jessica now offers her support nationwide through her one-of-a-kind virtual coaching program.

Resources & Links

• Connect with Jessica Ponn on Instagram
• Join her Facebook group: Parenting That Promotes Recovery
• Click here to explore different options to work with Carly

Quote from this episode: “It works if you work it — but you don’t have to do it alone.”

This episode is not for beginners — and that’s intentional.

If you’ve already built something real, you have paying clients, consistent revenue, momentum, and you know seven figures is possible for you, this conversation is for you. Especially if you can feel that the next level is close, but you’re not quite sure what actually needs to change to get there.

In this episode, I break down what truly shifts when scaling from six to seven figures — and why this stage of growth has far less to do with doing more, and far more to do with leadership, capacity, systems, and identity.

This is based on my own journey scaling from zero to six figures, six to seven, and now preparing for eight figures. If you’ve ever felt heavy, stretched thin, or quietly wondered whether your effort is becoming the bottleneck — this episode will bring clarity.

In this episode, we cover:

• Why scaling from six to seven figures is not about hustling harder
• The identity shift required at higher levels of business
• How effort becomes a bottleneck at multi–six figures
• Why burnout happens after success — not before it
• The role of leadership, capacity, and restraint in sustainable growth
• How money, payroll, and reinvestment reflect nervous system capacity
• Why holding, releasing, and trusting money matters at scale
• The importance of systems, team, and operational clarity
• Moving from doer → owner → authority-level CEO
• Why seven-figure businesses are coherent, not chaotic
• How simplification and restraint become the real strategy
• What it means to lead without holding all the context
• Why refinement — not expansion — is the key to the next level

Key takeaway:

Scaling to seven figures isn’t about being louder, faster, or more creative on demand. It’s about becoming steadier, clearer, and more precise as a leader.

Work With Carly

💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote from this episode: “Seven-figure growth isn’t about expansion — it’s about refinement.”

If I were starting from scratch today — not in 2018, not before AI, and not before the coaching space felt crowded — I would do less, but I would do it far more intentionally.

In this episode, I break down exactly what I would (and wouldn’t) do if I were building a coaching business as a therapist heading into 2026. This is based on nearly six years in the online space, over $4M in revenue, real mistakes, real burnout, and the clarity that only hindsight brings.

I walk you through the order of operations that actually works, so you can stop overbuilding, overthinking, and over preparing — and start creating momentum with clarity and confidence.

If you know you’re capable but feel stuck, this episode will ground you fast.

In this episode, we cover:

• What I would not do if I were starting over in 2026
• Why massive offer suites and low-ticket products slow early growth
• The credential trap therapists fall into (and how it keeps you playing small)
• How to choose a profitable, in-demand niche that builds trust
• Why one clear, high-ticket offer beats ten scattered ones
• How to sell before everything is “perfect” — and why it works
• The simplest lead-generation strategy I’d use today
• How to use social media intentionally (not performatively)
• Why conversations create conversions
• The mindset shift that changes everything: readiness as a decision
• Why you’re not behind — you’re early in the process

Resources from this episode:

• Carly AI
• The Coach Intensive

• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

CONNECT AND WORK WITH CARLY

💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Ever feel torn between building evergreen funnels or running live launches — like you have to choose one and commit forever?

In today’s episode, I’m breaking down one of the biggest questions coaches and service-based entrepreneurs ask me: Should I go evergreen, or should I focus on live launches? The answer might surprise you — because the real magic isn’t choosing one. It’s learning how to use both strategically.

I’ve built seven-figure businesses using evergreen systems and live conversion events, and in this episode, I walk you through exactly how I combine them into a sustainable hybrid model that creates predictable revenue and exciting cash infusions — without burnout.

We’ll unpack what evergreen really means, why cohort-based programs often limit growth, how live launches activate warm audiences, and how to layer conversion events on top of evergreen funnels for consistent momentum.

If you want stability and spikes, systems and soul — this episode is for you.

Topics covered in this episode:

• What evergreen funnels actually are (and what they aren’t)
• The difference between evergreen, cohort-based programs, and live launches
• Why cohort models can quietly limit your revenue and momentum
• How live launches act as conversion accelerators — not replacements
• Why evergreen systems flatline when you stop showing up live
• How I structure my hybrid evergreen + live launch model
• What buyer activation events (BAEs) are and why they work
• How to create baseline revenue and predictable cash infusions
• Why urgency and community still matter in automated businesses
• How to scale sustainably without burning out or overcomplicating your business

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive

• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

Related episodes you might enjoy

• Marketing Strategies for Therapreneurs to Get More Coaching Clients [Ep 20]

CONNECT AND WORK WITH CARLY

💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

“The therapists who adapt are the ones winning. They're not just posting and praying. No, they're creating an ecosystem.“ - Carly Hill

Have you ever launched something you believed in— only to be met with silence, low sales, or zero traction? If you’re questioning what went wrong and wondering whether it was you, your offer, or your audience, this episode is exactly what you need to hear.

In today’s episode, Carly breaks down why your launch failed, even when your offer was solid. She walks through the biggest misconceptions coaches and clinicians have about launching, the difference between visibility and readiness to buy, and how unclear messaging quietly sabotages even the most well-planned launches.

If you’re planning to relaunch—or launch anything in the future—this conversation will help you reframe failure, refine your messaging, and build a launch strategy that actually converts. Give this episode a listen before you try again.

Topics covered on Why Your Launch Got Crickets:

• Why most launches fail even when the offer itself is strong
• The difference between audience engagement and buyer readiness
• How unclear messaging leads to “crickets” instead of clients
• The role of trust, timing, and positioning in successful launches
• Why more content or promotion doesn’t always fix a bad launch
• How to diagnose what actually went wrong before relaunching
• What to change before your next launch to improve conversions

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive
• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews
• Carly AI

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💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

“If your audience didn’t respond, it’s feedback and not rejection.” - Carly Hill

What if a million dollar year isn’t defined by numbers but by who you become? Have you ever felt like you’re doing “all the right things” but still waiting for your life to shift?

In this episode, I shared what a million dollar year truly means, how it’s focused on identity shifts, decision-making, discipline, self-trust and alignment before the external results show up. It is true that success is often delayed, why consistency matters more than motivation and how internal growth always precedes financial or career breakthroughs.

If you’re in a season where results feel slow but your inner work feels heavy, this episode is for you. Give this a listen if you’re ready to redefine success and step into the version of you that can actually sustain it.

Topics covered on Having a Million Dollar Year

• What a “million dollar year” really means
• Why internal growth always comes before external results
• The identity shifts required before success shows up
• Delayed rewards and trusting the process
• Discipline vs. motivation
• Making aligned decisions even when results aren’t visible
• The danger of chasing money without inner stability
• Becoming the person who can hold success
• Redefining success beyond financial numbers

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive
• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews
• Carly AI

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💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

“You don’t rise to the level of your goals, you rise to the level of your identity.” - Carly Hill

Are you a mama building a business, in-between identity shifts or wondering how motherhood fits into your ambition, wealth goals and vision? If you’ve ever feared that becoming a mother would slow you down or shrink your dreams, this episode is your proof that the opposite can be true.

In today’s episode, I share the raw, honest truth about running a multimillion-dollar company while getting into new motherhood, spit-up, pumping breaks, unwashed hair and all. I talk about the identity expansion that motherhood forced me into, how it softened me while sharpening me and why becoming a mom didn’t make my business crumble… it made it skyrocket.

If you’ve ever felt like you had to choose between ambition and nurturing, success and softness or business and babies… this episode will rewrite that story. You were never meant to choose because you were meant to hold both.

Topics covered on Money and Motherhood:

• The identity shift that allowed business and motherhood to coexist
• How becoming a mom made her wealth grow, not shrink
• Releasing the fear that motherhood will “slow you down”
• How motherhood makes you more efficient, intentional and emotionally intelligent
• Healing money wounds and shifting into a healthier relationship with wealth
• The truth about building wealth while raising babies without burning out
• Creating a business that functions when you’re in “mama mode”
• Mantras for the modern wealthy mother

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• The Coach Intensive
• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews
• Carly AI

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💕 Looking for more support? Click here to explore different options to work with Carly

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

“I don’t want a bigger business at the cost of my family. I want a bigger business because of my family.” - Carly Hill