A time capsule with lessons for the AI era. During COVID, Cisco brought Jason Marks in to help its sellers and partners navigate a very different sales environment. More than 5,000 people attended this Take45 session.

These two excerpts explore advice that still applies: ask better questions, understand the customer’s business, and connect technology to outcomes that matter. As AI reshapes selling, those skills may matter even more. The original interviewer’s questions are included.

Archive note: Recorded during the early COVID-19 pandemic. Market conditions, product names, and examples reflect that period; this is not current product guidance. The archival audio has been restored and leveled, with a new introduction generated using Jason’s authorized AI voice.

Interested in practical training for your sales team? Explore Techrategy and LEAD On-Demand at https://leadabove.ai/techrategy/.

Jason Marks joins Jeff Edwards, Director of Partner Sales at Cisco and host of Shift Happens, for a conversation about the power—and risk—of how we tell our stories.

Originally released as episode 25 of Cisco’s Shift Happens podcast, this interview is presented as a bonus edition of The Technology Economy with a new introduction and the show’s music.

Original episode: https://ciscopodcastnetwork.podbean.com/e/shift-happens-ep25-the-power-and-risk-of-how-you-tell-the-story/

Production note: The new introduction uses Jason’s authorized AI voice. The interview is the original recording.