The Target Is Trust | Jennifer Irish
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The Target Is Trust | Jennifer Irish
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In June 2024, a major water main ruptured in Calgary, and some residents refused to believe it was happening. Jennifer Irish, a principal at Pendulum Geopolitical Advisory, founding director of the University of Ottawa's Information Integrity Lab, and a former Canadian diplomat and national security executive, points to it as a sign of something larger. When people can no longer tell what is fact from what is not, she argues, they lose the ability to make informed decisions about their communities, their democracy, and their own health.
The conversation covers what Irish calls an age of industrialized amplification and distortion of narratives, in which hostile state actors work to sow discord and erode public trust. That erosion is the real damage. These campaigns take hold because of a distrust in government that already exists, and rather than merely exploit it, they deepen it, to the point that a public inquiry has named disinformation an existential threat to democracy.