Most agencies don’t fail because of bad marketing.

They fail because their systems, positioning, and sales processes are broken.

In this episode of The Takeover, we sit down with Alisha Conlin-Hurd to talk about what’s actually working in today’s agency landscape, from paid ads and funnel strategy to sales psychology, niche selection, and scaling without burning out.

Alisha shares how she went from cold calling and telco sales to launching hundreds of funnels across 120+ niches, building a 7-figure agency, and coaching agency owners around the world.

Keynotes & Chapter Markers

• 00:18 – Alisha’s journey from cold calling to entrepreneurship
• 05:22 – Using sales feedback loops to improve marketing performance
• 08:41 – How to increase show-up rates before the sales call
• 17:56 – Building winning ad angles and creative systems
• 29:34 – The scaling mistakes keeping agencies stuck
• 38:55 – Redefining success, impact, and the next chapter of growth

Connect with Alisha:

LinkedIn: https://www.linkedin.com/in/alishaconlinhurd/
Website: https://www.persuasionexperience.com

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

Most founders don’t have a marketing problem.

They have a financial visibility problem.

In this episode of The Takeover, we sit down with Heather Hall, founder of Sapphire CFO Solutions and former CFO across multiple fintech and SaaS companies, to break down what separates scalable businesses from the ones constantly stuck in survival mode.

Heather shares the behind-the-scenes realities of startup finance, from messy books and cash flow stress… to fundraising, data rooms, forecasting, and preparing for exits.

If you’re a founder, operator, or agency owner trying to grow with clarity and confidence… this conversation will completely change how you think about finance.

Keynotes & Chapter Markers:

• 00:00 – Heather’s journey from audit to startup CFO
• 08:38 – Why founders delay finance until it’s too late
• 11:28 – The importance of visibility & transparency around numbers
• 16:39 – Building a data room and preparing for an exit
• 24:13 – The ROI mindset CFOs use when evaluating investments
• 29:57 – Why thought leadership matters for modern founders

Connect with Heather:

LinkedIn: https://www.linkedin.com/in/heatherhallcpa/
Website: https://www.sapphirecfosolutions.com/

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

What if building a global media team didn’t cost you thousands… but less than $500 a month?

In this episode, we sit down with Lyrik Fryer, co-founder of WorkPlay Branding, a platform that’s redefining how founders and brands create content at scale.

From shooting content herself 7 days a week… to building a global creator network across the U.S., Canada, Australia, and Europe, Lyrik breaks down exactly how she turned a creative service into a scalable, recurring revenue machine.

We get into the real strategy behind her “no-brainer offer,” how she leveraged relationships and brand positioning to grow, and why content infrastructure, not just content, is the real unlock as a founder in 2026.

Keynotes & Chapter Markers:

• 00:00 – From side hustle to global platform
• 07:03 – Scaling through demand (and never saying no)
• 10:03 – The “give it away for free” growth strategy
• 13:14 – How the $497/month offer was created
• 21:32 – Systemizing creativity (KPIs for content)
• 26:42 – Why founders MUST build a content infrastructure

Connect with Lyrik:

LinkedIn: https://www.linkedin.com/in/lyrikfryer/

Instagram: https://www.instagram.com/lyrik.fryer/

WorkPlay Branding: https://www.instagram.com/workplaybranding/

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover