The rules have changed again.

What worked even a year ago in marketing and sales is already breaking down, and 2026 will punish anyone still running outdated playbooks.

This episode is a focused compilation built around four marketing and sales truths that consistently showed up across our conversations. These are not trends. These are realities we saw play out with companies that kept closing, scaling, and expanding while others stalled.

If you want to dominate your market in 2026, this episode will reset how you think about demand, offers, selling, and growth.

Timestamps:

00:00 – Why 2026 will expose weak marketing and sales systems

04:12 – Truth #1: Buyers buy outcomes, not services

10:41 – Truth #2: No-brainer offers beat perfect sales scripts

18:26 – Truth #3: The sale does not end when the deal closes

26:58 – Truth #4: Expansion is engineered, not accidental

These four truths will determine who wins next.

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About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover