Ever wondered how a TV host turned CEO creates the #1 sparkling water in Canada?

Join me as I chat with the incredible Leila Kairns, CEO & co-founder of Healtea.

From scaling operations and securing profits to offering a healthy alternative to coffee and soda, Leila spills the tea on her recipe for success.

✨ Highlights include:

• The origin story of Healtea 🍃
• Navigating cash flow like a pro 💸
• Leveraging social media & influencers 📲
• Balancing values and costs 💼

4:00 - Episode Starts

• 18:15 - The Beginnings

  Discover the origin story of the company and the inspiration behind its creation.

• 23:15 - Finding a Production Site

  Learn about the challenges and strategies involved in selecting the ideal production location.

• 33:01 - Scaling the Business

  Insights into the methods and strategies used to scale the business effectively.

• 41:50 - Negotiating for Profit

  How to negotiate with retailers and suppliers to maximize profitability.

• 47:05 - Networking, Partners, and Problem Solving

  The importance of networking, building partnerships, and tackling business challenges.

• 50:15 - Cash Flow Management

  Strategies and tips for managing cash flow to ensure business stability and growth.

• 55:10 - The Power of Storytelling

  Using storytelling to build a brand and connect with consumers.

• 59:21 - Coffee & Diversification

  Exploring product diversification, including the introduction of a coffee line.

• 1:12:15 - Data & Operations

  Utilizing data to optimize operations and improve business efficiency.

• 1:15:15 - Marketing Strategies

  Effective marketing tactics to promote the brand and reach a wider audience.

• 1:20:15 - Online vs. In-Store Experience

  Comparing the consumer experience between online and physical store environments.

• 1:25:15 - How to Start

  Advice and steps for aspiring entrepreneurs looking to start their own business.

• 1:35:15 - Team Composition

  The importance of building a strong, cohesive team and the roles involved.

• 1:38:15 - Social Media & Marketing

  Leveraging social media and influencer marketing to grow the brand.

• 1:50:15 - OKRs, Operations, and Team Building

  Setting objectives and key results, operational efficiency, and team development.

• 2:02:15 - Learning & Coaching

  Continuous learning and coaching for personal and professional growth.

• 2:08:15 - Challenges, Risks, and Competition

  Addressing the challenges, risks, and competitive landscape of the industry.

• 2:20:15 - Acquisition Strategies

  Approaches to acquiring new customers and expanding market reach.

• 2:25:15 - The Cost of Values

  Balancing business values with cost implications and maintaining ethical standards.

Follow Leila: LinkedIn: www.linkedin.com/in/leila-kairns Website : thehealtea.com

Join this channel to get access to perks: ‪@LorisDzagoyan‬ Follow me: www.linkedin.com/in/dzagoyan www.lorisdzagoyan.com