Business Breakup Counselling | Session 2

You've invested years into building your business. Thousands of dollars in courses, coaching and resources. Countless hours, late nights, emotional energy and probably a few tears.

So how can you possibly walk away from it now?

Welcome to The Sunk-Cost Situationship, where you're no longer sure you want to be in this business relationship, but everything you've invested makes leaving feel impossible.

In this episode of Business Breakup Counselling, we're exploring the sunk cost fallacy in entrepreneurship and why your past investments might be keeping you stuck in a business that no longer fits who you've become.

Because the time, money and energy you've already invested tells you what your business has cost you. They don't determine what your future needs to look like.

BUT! Breaking up with your current business model doesn't necessarily mean giving up entrepreneurship.

• What the sunk cost fallacy is and how it affects business decisions.
• Why entrepreneurs stay committed to businesses that no longer feel fulfilling.
• How financial, emotional and time investments create attachment.
• The difference between committing to your business and keeping it in a situationship.
• Why your business identity and personal identity aren't the same thing.
• How to recognise whether it's time to recommit, renegotiate, reinvent or walk away.
• Why changing direction doesn't mean everything you've built was wasted.
• How to start making decisions based on what you want now, rather than what you've invested in the past.

Inside the episode, Bree introduces the Business Breakup Audit, designed to help you explore where you stand in your relationship with your business.

Are you still in love? Ready to renegotiate? Desperate for reinvention? Or already mentally packed and out the door?

Whatever the answer, you get to decide what happens next.

Starting Over Society: Join Bree's community to explore your relationship with your business and access the Business Breakup Audit and 30-Day Business Breakup Plan. More here: https://www.skool.com/bree/about

The Business Breakover: For entrepreneurs ready to transform their relationship with their business and start over without starting from scratch.

Explore the program: https://woopreneur.co/breakover

Business Breakup Counselling: Join Bree on Instagram for live sessions exploring the challenges, decisions and emotional attachments that come with evolving beyond your business.

If you're questioning whether to pivot your business, reinvent your offers or finally let go of something you've outgrown, you're not alone.

You don't have to keep choosing the same business simply because it's the one you've already invested in.

Your past investment is part of your story. It doesn't have to dictate your future. 💔💋