Sarah Herbst didn't set out to build a million-dollar business—she set out to help people feel confident, safe, and cared for. Along the way, she created Sugar Bar, became known as the Million-Dollar Sugarist, and founded Sugar Con, one of the fastest-growing events in the sugaring industry.

In this episode, Shannon sits down with Sarah to talk about the journey behind her success, the lessons she's learned as a business owner, and why culture, education, and community have always come before chasing revenue.

They also take you behind the scenes of this year's Sugar Con, sharing what attendees can expect, how to get the most out of the event, the new Sugar Skills Bar, networking tips, and why investing in the right education can completely change your career.

Whether you're attending Sugar Con or simply looking for inspiration to grow your business, this conversation is packed with practical advice, honest stories, and a reminder that the best businesses are built by putting people first.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Butt care might not be the first thing that comes to mind when you think about growing your business—but it should be.

In this Road to Sugar Con episode, Shannon and co-host Armando (The Sugar Daddy) sit down with Rob Cottner of Asset* to talk about one of the fastest-growing categories in treatment room retail. From hemorrhoids and post-Brazilian care to treatment protocols, client education, and retail strategies, this conversation explores why perianal skincare is becoming an important part of professional hair removal services.

If you've ever wondered how to confidently talk to clients about butt care, improve their aftercare experience, and add a unique retail opportunity to your treatment room, this episode is packed with practical tips, industry insight, and plenty of laughs along the way.

Join us as we get to the bottom of why Asset* is changing the conversation around butt wellness—and why you won't want to miss them at Sugar Con.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

You can have flawless technique and still wonder why your books aren’t full. The uncomfortable truth is that in body sugaring, the difference between “good” and fully booked often has nothing to do with how perfectly you flick. It’s the experience clients feel, remember, and talk about when they’re back in their car texting a friend your name.

I’m joined by SugarCon speaker Mabel Machabvunga Butler, founder of Tapira, longtime educator, and spa owner with a deep commitment to doing this work with class, care, and consistency. We talk about why SugarCon matters for sugaring practitioners, how to research educators before you spend your time and money, and what to look for when a topic sounds vague but the speaker might be a game changer. If you’re trying to plan your conference day wisely, this will help you choose sessions that actually change how you work behind the table.

Then we go where most trainings don’t: customer experience. Mabel breaks down what makes a client choose you, stay loyal, and happily rearrange their schedule for your next opening. We explore the client lens, the tiny “holes” that quietly damage retention, and the practical elements that create safety, professionalism, and trust, whether you work in a one-room studio or a larger spa. We also share how giving back is woven into business through Tapira’s sugar mats supporting women in Zimbabwe.

If you’re ready to become highly sought after for more than technique, listen through and take notes. Subscribe, share this with a Sugar Pro friend, and leave a quick review so more beauty pros can find the show.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨