Kira Matthews didn't stumble into success. She unlearned everything she'd been told about money, worth and what a creative career was supposed to look like — and rebuilt it from scratch.

In this episode, the mindset coach, speaker and creator of Pitch School gets refreshingly honest about the real shifts that took her from styling to building a thriving coaching business. We talk about why chasing market rates is a trap, how to package your skills without overwhelming potential clients, and what it actually means to price from your worth rather than your fear.

We also get into the stuff that keeps most creatives stuck — scarcity thinking, imposter syndrome, and the deeply held belief that money and success are for other people. Kyra dismantles all of it, practically and without the fluff.

If you've ever undercharged, undervalued yourself, or talked yourself out of an opportunity before you even tried — this one's going to hit.

⚡ What we cover:
→ The mindset shifts that built a thriving creative coaching business
→ How to package a wide skill set in a way that attracts premium clients
→ Pricing strategy rooted in your worth — not the market rate
→ Social media as your new portfolio and personal brand tool
→ Breaking free from scarcity thinking and negative money beliefs
→ Building confidence through action, testing and trial and error
→ Releasing imposter syndrome and trusting the timing of your journey
→ Pitch School — what it is and who it's for

🎙 She's Lost Control — the podcast for ambitious creatives who are done playing small. 💌 Join #TheChaosClub → www.instagram.com/sheslostcontrolpodcast/