This week I’m diving into a trap so many creators still fall into: building content for the algorithm instead of the audience. After seeing yet another creator start a new Instagram account because they believed they were “shadowbanned,” I break down why that mindset keeps people stuck — and why curating your grid or obsessing over trends won’t work in 2025.

I share the simple shift that changed everything for me:

👉 Create from your client’s perspective, not your own.

When you focus on helping them, your brand, your content, and your business grow naturally.

I also talk about a new piece of tech I’m excited about — the DJI Neo 2 — and why tools like this can help your videos stand out with ease.

Finally… The Studio is officially open!

From 19th–23rd November (unless we hit capacity), we’re welcoming 50 new coaches, consultants, and experts who want to create better video, build a personal brand, and grow a business that gives them more freedom.

https://brandvideo.pro

Message me on socials @thechrisgoor if you have any questions.

Short one today, but an important one:

Create content for people, not platforms.

See you next week.

In today’s episode of The Studio Sessions, I break down the 8 simple but powerful fixes that will instantly make your Reels — and your personal brand — stand out online.

After spending the last year creating hundreds of videos and helping coaches and consultants show up with confidence, these are the things that make the biggest difference. Not trends. Not hacks. Just practical, repeatable upgrades to how you shoot, speak, and show up on camera.

We’ll cover:

• Why your clothing matters more than you think — and how it makes you describable

• How your environment becomes a character in your content

• The right way to use graphics and text hooks so people stick around

• The caption style that makes your message instantly readable

• Choosing music that supports your brand rather than distracting from it

• How to simplify your language so anyone can understand your ideas

• The five shot types that make your videos feel cinematic and intentional

• And why frequency is the real driver of trust, reach, and brand connection

If you’re trying to build a personal brand through short-form video — and want to actually stand out in a crowded feed — these fixes will help you create content people describe, remember, and talk about.

👉 Want to see how I create a full video in under 20 minutes (idea → filming → editing)?

https://brand-video-pro.kit.com/20mins

Questions? Topic requests?

Drop me a message via instagram:

https://instagram.com/thechrisgoor

When I first started creating content, even earning a few pounds online felt magical.

But...

I massively underpriced myself.

In this episode, I talk about how my self-worth got tangled up with follower numbers, and how long it took to finally feel confident charging what my work is worth.

After more than 750 videos and passing 100,000 followers, I’ve realised that real value doesn’t come from viral hits - it comes from showing up to help people over and over again.

I’ll also break down:

🎯 Why you shouldn’t price low out of fear

🎯 The difference between performative marketing and genuine branding

🎯 How posting daily discovery content built the foundation for everything we’ve done

Whether you’re just starting out or you’re stuck undervaluing your expertise — this episode is for you.

🎥 Join me inside The Studio, our community of creators, coaches, and consultants building brands that last.

👉 brandvideo.pro

Sounds ridiculous, right?

But every coach or consultant should do exactly that.

In this episode, I share how recording podcasts — even with zero listeners — can help you find your real voice, sharpen your thinking, and even train AI to write in your exact tone.

I’ll tell you the story of how Christy and I were stuck writing a new landing page until I realised the best copy we’d ever written was already sitting in my podcast transcripts.

🎧 Give this a listen — and then go record something that no one else ever hears.

You’ll be amazed at what it unlocks.

👉 Explore The Studio, where we help coaches and consultants create content that connects:

https://brandvideo.pro

Need a mentor? https://brandvideo.pro

In this episode of The Studio Sessions, Chris shares what he’s been experimenting with lately to make short-form videos more engaging — and why the old “5 tips to…” style hooks just don’t work anymore.

You’ll discover:

• Why thinking of your content as a promise can transform your engagement

• How to use text hooks to grab attention (even if viewers watch on mute)

• The surprising impact of shooting and posting in HDR - and why it makes your videos leap off the screen

• Why your profile needs a clear big promise to convert followers into fans

• How experimenting with formats (like ultra-tall aspect ratios) can get you more views

If you’re ready to stop the scroll, boost watch time, and finally make videos that stand out, this episode is packed with practical, real-world advice you can try this week.

Join my community so we can mentor you:

https://brandvideo.pro

You can always email me at:

chris@brandvideo.pro

• The Overload of Online Advice: When you're scrolling through social media, you hear things that pull you in different directions and pull you apart. My advice is to choose the people who resonate with you the most and then really run for it. If you try to take advice from multiple people, you're going to be running in different directions, and you'll get nowhere.

  
  

• The Power of a Singular Vision: I've seen this firsthand when I've created video adverts for different companies. The best adverts I've made for clients come from a place where we've taken all of their views on board at the start, and then I've been given free reign to take control of the creative process. I've also been in rooms where we've done rebranding for companies. I've known a company go away and collect feedback from 30 people, and their vision slowly turned more "beige" as a result. The final product was, frankly, a bit "crap". It's like the Homer Simpson car he designed years ago—it was a million thoughts rolled into one, and it just didn't work. You've got to have one person's creative vision. That's why Steve Jobs was so good. He may have been an absolute nightmare to work with, but his vision was so strong and singular that it just worked.

  
  

• Create for Yourself, Not the Algorithm: I truly believe that creating will be consuming every time you do it. I made a short video this week because I believe you should create for yourself rather than the algorithm. The more you create, the better you're going to get. There's a guy in my community who helps barbers, and he committed to a 30-day series. His content is already so much better just because he's been creating and creating. If you just create brilliant content for a long time, your audience is going to build no matter what. The algorithm will eventually pick up on you, and the real people behind it can look at all your content and find the value in it.

  
  

• How to Choose Your Mentors: I think it's so important to choose your mentors with care. You can add to them or change them, but you have to think: who really resonates with me? For me, I really like Chris Do from The Future for Creative Entrepreneurship. I've also looked towards Xinjiang for negotiating, Chris Voss for Manychat automations, and Gannon Meyer for community building. I want you to try and filter your social media feed this week. If you're getting alternative advice that's pulling you in two directions, that's not a good thing. You probably can't do both of those pieces of advice in one go, so choose a path and really go for it. It's like driving a car: if you turn the wheel and you're not moving, it's not going to change your course. If you're in motion, you're going to get to a destination. I'm a better creator now because I know what to ignore, and it's also helping my mental health.

  
  

• Let me know who you choose as your mentors! I'll be interested to find out if they're the same as mine.

  
  

After a holiday reset in Greece, Chris Goor is back with fresh perspective—and a manifesto for creators who want to do more than chase views.

In this episode of The Studio Sessions, Chris lays out 8 powerful principles for building a personal brand that stands the test of time, including:

• Why we sell outcomes, not courses

• The importance of naming your frameworks so they become real, usable IP

• How to turn the “volume of you” up to 11 in your content

• Why social media companies work for you, not the other way around

• The right way to use AI (as support, not your brain)

• And the most important lesson of all: your time is now

He also shares an AI-generated experiment at the end—turning his manifesto into a Coldplay-style anthem about creating for people, not machines.

📩 Want to share your thoughts on the manifesto?
Email Chris at chris@brandvideo.pro

🚀 Join The Studio:
If you’re ready to build your digital products, grow your audience, and create content that connects, check out the community

brandvideo.pro

In this week’s episode of The Studio Sessions, I reflect on the evolving nature of online business and personal branding. If you’ve ever felt like the thing you’re building has shifted, or that your content and offer are out of sync—this one’s for you.

We cover:

• Why it’s normal for your product or offer to evolve

• How to build content that leads your audience step-by-step toward a result

• The power of clear signposting (even in your post descriptions)

• What happened when a Studio member made one small tweak and gained 8,000 new followers

• How to check if your socials and sales pages are saying the same thing

Whether you’re a year into your journey or just getting started, this episode reminds you that you don’t need a big rebrand-just small, intentional shifts that serve your audience better.

🔗 Join The Studio:
Want to build your digital products and personal brand with support and clarity? Join the community

📩 Got a question?
Email me directly at chris@brandvideo.pro