This week I’m diving into a trap so many creators still fall into: building content for the algorithm instead of the audience. After seeing yet another creator start a new Instagram account because they believed they were “shadowbanned,” I break down why that mindset keeps people stuck — and why curating your grid or obsessing over trends won’t work in 2025.

I share the simple shift that changed everything for me:

👉 Create from your client’s perspective, not your own.

When you focus on helping them, your brand, your content, and your business grow naturally.

I also talk about a new piece of tech I’m excited about — the DJI Neo 2 — and why tools like this can help your videos stand out with ease.

Finally… The Studio is officially open!

From 19th–23rd November (unless we hit capacity), we’re welcoming 50 new coaches, consultants, and experts who want to create better video, build a personal brand, and grow a business that gives them more freedom.

https://brandvideo.pro

Message me on socials @thechrisgoor if you have any questions.

Short one today, but an important one:

Create content for people, not platforms.

See you next week.

In today’s episode of The Studio Sessions, I break down the 8 simple but powerful fixes that will instantly make your Reels — and your personal brand — stand out online.

After spending the last year creating hundreds of videos and helping coaches and consultants show up with confidence, these are the things that make the biggest difference. Not trends. Not hacks. Just practical, repeatable upgrades to how you shoot, speak, and show up on camera.

We’ll cover:

• Why your clothing matters more than you think — and how it makes you describable

• How your environment becomes a character in your content

• The right way to use graphics and text hooks so people stick around

• The caption style that makes your message instantly readable

• Choosing music that supports your brand rather than distracting from it

• How to simplify your language so anyone can understand your ideas

• The five shot types that make your videos feel cinematic and intentional

• And why frequency is the real driver of trust, reach, and brand connection

If you’re trying to build a personal brand through short-form video — and want to actually stand out in a crowded feed — these fixes will help you create content people describe, remember, and talk about.

👉 Want to see how I create a full video in under 20 minutes (idea → filming → editing)?

https://brand-video-pro.kit.com/20mins

Questions? Topic requests?

Drop me a message via instagram:

https://instagram.com/thechrisgoor

When I first started creating content, even earning a few pounds online felt magical.

But...

I massively underpriced myself.

In this episode, I talk about how my self-worth got tangled up with follower numbers, and how long it took to finally feel confident charging what my work is worth.

After more than 750 videos and passing 100,000 followers, I’ve realised that real value doesn’t come from viral hits - it comes from showing up to help people over and over again.

I’ll also break down:

🎯 Why you shouldn’t price low out of fear

🎯 The difference between performative marketing and genuine branding

🎯 How posting daily discovery content built the foundation for everything we’ve done

Whether you’re just starting out or you’re stuck undervaluing your expertise — this episode is for you.

🎥 Join me inside The Studio, our community of creators, coaches, and consultants building brands that last.

👉 brandvideo.pro