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The Stream

The Stream

著者: Allison
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Welcome to a new season of The Stream, an Allison podcast. Join us and guests from across the Allison network as we discuss what's exciting in communications!

© 2024 The Stream
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  • What makes a producer read your email and book your guest?
    2024/01/09

     Welcome The Stream, an Allison podcast where Owen Clark and Ali Warshavsky  discuss the ever-changing media landscape. 
     
    Lauren Lewis, a producer for one of the most watched local news stations in the nation, KTLA, joins Ali and Owen to talk about what makes a good segment guest and what your email should include to grab a producer’s attention. 


     Lewis also explains why most local news segments now have a national audience. 

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    22 分
  • Why Allison with Scott Allison
    2023/11/06

    Welcome to The Stream, an Allison podcast where Owen Clark and Ali Warshavsky discuss an ever-changing media landscape. 

    On this episode, Scott Allison, Global Chairman and CEO of Allison, explains the reason behind the agency's re-brand and what it means for Allison's current and future clients.  Scott also reflects on how the agency began and where it's headed. 

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    25 分
  • The Reality of ESG
    2023/08/22

    Welcome to The Stream, an Allison+Partners podcast where Owen Clark and Ali Warshavsky discuss an ever-changing media landscape.

    On this episode, Whitney Dailey, EVP and co-lead of the Purpose Center of Excellence at Allison+Partners, and Aaron Pickering , EVP and co-lead of the Purpose Center of Excellence at Headstand discuss their new research Reconciling ESG: Rhetoric vs. Reality.  Their research gives insight in to what US adults sentiments are towards the term “ESG” (environmental, social, governance) and what consumers what to see from brands when it comes to ESG. 


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    34 分
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