『The Storytelling Lab』のカバーアート

The Storytelling Lab

The Storytelling Lab

著者： Rain Bennett
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The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts.

Hosted on Acast. See acast.com/privacy for more information.

Rain Bennett アート マネジメント・リーダーシップ リーダーシップ 個人的成功 経済学 自己啓発
エピソード
  • The Three Question Ad Audit Every Brand Needs to Run Right Now

    The Three Question Ad Audit Every Brand Needs to Run Right Now
    2026/09/09
    "Advertising is the loudest, most publicly visible, and highest-stakes storytelling that your brand will do. And one misaligned ad can destroy and erode years of trust that you have built." — Rain Bennett


    ORDER The Chief Storytelling Officer here! https://amzn.to/4A2xxyQ


    Description

    Most brands treat advertising like a numbers game.


    But advertising is still storytelling. In fact, it's the loudest, most publicly visible, and highest-stakes storytelling your brand will ever do. And if that ad is misaligned with your brand narrative, one spot can erase years of trust in a matter of days.


    In this solo episode, Rain breaks down the advertising chapter of The Chief Storytelling Officer and the role advertising plays in the Narrative Operating System—the tip of the spear, the ask, the first point of contact between your brand and the people you're trying to reach.


    Using the now-infamous 2019 Peloton holiday ad as a cautionary tale and Aviation Gin's rapid-fire response as a masterclass in brand alignment, Rain unpacks exactly what separates an ad that builds community from one that blows it up. He closes with a three-question ad audit you can run on your own campaigns today.



    Key Takeaways


    In this episode, you will learn to:


    • Understand where advertising fits in the Narrative Operating System as the tip of the spear
    • Diagnose why the Peloton ad failed — not just as storytelling but as brand alignment
    • Recognize why Aviation Gin's response worked and what made it possible at that speed
    • Audit any ad in three questions: does it reflect your values, is it recognizable without the logo, and does it invite transformation?
    • Build advertising that invites people into your story world rather than pushing them toward a transaction


    Links & Resources


    Episodes Referenced:

    EP 235 → Marketing and the Narrative Operating System

    EP 225 → Brand and the Narrative Operating System

    EP 230 → Product and the Narrative Operating System

    Case Study → Peloton 2019 Holiday Ad

    Case Study → Aviation Gin "Peloton Wife" Response Ad

    Ad Campaign Referenced → Nike: Just Do It

    Ad Campaign Referenced → Patagonia: Don't Buy This Jacket

    Ad Campaign Referenced → Apple: 1984

    Agency Referenced → Wieden and Kennedy (Nike's long-standing creative agency)


    Book → The Chief Storytelling Officer by Rain Bennett → https://www.rainbennett.com/store


    For more storytelling tips and strategies, visit:

    Website → https://rainbennett.com

    Podcast → https://thestorytellinglabpodcast.com


    Or follow along at:

    TikTok → https://www.tiktok.com/@chiefstorytellingofficer

    Twitter/X → https://twitter.com/rainbennett

    Instagram → https://www.instagram.com/rainbennett

    Facebook → https://www.facebook.com/thestorytellinglab

    YouTube → https://www.youtube.com/@RainBennett

    Hosted on Acast. See acast.com/privacy for more information.
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    18 分
  • How the Special Olympics Keeps Its Story Consistent Across 177 Countries with Sydnye White

    How the Special Olympics Keeps Its Story Consistent Across 177 Countries with Sydnye White
    2026/08/28
    "Storytelling is local. But we are a global brand, so we do need consistency — and enough flexibility that everything can be used at a local level, because what resonates in China is not the same thing that resonates in Kenya." — Sydnye WhiteORDER THE CHIEF STORYTELLING OFFICER HERE: https://amzn.to/4gUVhxcHow do you keep a brand narrative consistent and cohesive across 177 countries, 10,000 events a year, and millions of athletes, volunteers, coaches, and families? That is the task in front of Sydnye White, VP of Content and Storytelling at Special Olympics global headquarters. And in this episode, she breaks down exactly how she approaches it.Sydnye came to Special Olympics from a broadcast background at Discovery, National Geographic, and NBC News, not because she was chasing a mission but because she needed a job. What she found on her first day—being welcomed by colleagues with intellectual disabilities who didn't care about her resume, only that she showed up authentically—changed everything. Eight years later, she's still there, still closing the gap between what people think Special Olympics is and what it actually does.We dig into the logistics of global brand storytelling, why the most powerful content centers the athlete's own voice, how to navigate guardrails when your subjects are vulnerable, and what most brands get wrong when they chase authenticity without actually including the people they're telling stories about. This is brand storytelling as a system—operating at the largest possible scale, with the highest possible stakes—and Sydnye makes it feel both accessible and urgent.In this episode, you will learn to:Close the gap between what your audience thinks you are and what you actually do through intentional, consistent narrativeCenter the voices of the people your story is actually about rather than just telling stories at themBalance global brand consistency with local storytelling flexibility across different cultures and contextsNavigate ethical guardrails when your storytelling subjects are in vulnerable or sensitive situationsPrevent creative burnout by building community, following the fun, and treating movement and rest as creative toolsLinks & ResourcesFollow Sydnye White:Website → https://www.sydnyewhite.comLinkedIn → https://www.linkedin.com/in/sydnyewhiteCreative Block Quiz → https://www.sydnyewhite.com/quizOrganization → Special Olympics → https://www.specialolympics.orgCampaign → Take Back Sports → https://www.espn.com/takebacksportsBook → The Chief Storytelling Officer by Rain Bennett → https://www.rainbennett.comSponsor → VocaTales → https://www.vocatales.comFor more storytelling tips and strategies, visit:Website → https://rainbennett.comPodcast → https://thestorytellinglabpodcast.comOr follow along at:TikTok → https://www.tiktok.com/@chiefstorytellingofficerTwitter/X → https://twitter.com/rainbennettInstagram → https://www.instagram.com/rainbennettFacebook → https://www.facebook.com/thestorytellinglabYouTube → https://www.youtube.com/@RainBennett Hosted on Acast. See acast.com/privacy for more information.
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    57 分
  • Why the Stories We Dismiss Are Often the Ones We Need Most with Leslie Zemeckis and Sara Divello

    Why the Stories We Dismiss Are Often the Ones We Need Most with Leslie Zemeckis and Sara Divello
    2026/08/14

    "You do the story that you want to do because you believe in it and it will find an audience. You have to be passionate about something and not try and hop off what's already out there. You have to absolutely 1000% have a vision." — Leslie Zemeckis


    Not all stories are treated equally — and Leslie Zemeckis and Sara DiVello are on a mission to change that. In this episode, the co-hosts of the Plot Point podcast, founders of the Santa Barbara Literary Festival and Nantucket Book Festival respectively, and bestselling authors in their own right join Rain to break down why the stories we tend to dismiss — romance, thriller, true crime, comedy — are often doing the most important work of all.


    We talk about how comedy functions as a doorway to empathy, why chasing trends produces what Leslie calls Skittles books, and how to carry the story of a real person with the care and tenderness you would want someone to take with yours. Sara's research into the Great Migration and pioneering female journalists, and Leslie's documentary work shining a light on forgotten women in history, form the backdrop of a conversation about what it really means to give overlooked stories and overlooked storytellers their due.


    If you are writing your first book, finishing your tenth, or simply trying to figure out what story deserves your attention next, this episode is your reminder: write the thing that lights you up, don't wait for permission, and know that every finish line is just another starting line.




    In this episode, you will learn to:


    1. Reject the arbitrary hierarchy that ranks some story genres as serious and others as disposable

    2. Write the story that sustains you through the full marathon — not the one you think will sell

    3. Research deeply and carry your subject's story with the care you would want for your own

    4. Build a creative community instead of working in isolation — it will change your career

    5. Stop waiting for someone to greenlight your story and go create it now




    Links & Resources


    Follow Leslie Zemeckis:

    Website → https://www.lesliezemeckis.com

    Instagram → https://www.instagram.com/lesliezemeckis


    Festival → Santa Barbara Literary Festival → https://www.santabarbaraliteraryfestival.org/


    Follow Sara DiVello:

    Website → https://www.saradivello.com

    Instagram → https://www.instagram.com/saradivello


    Festival → Nantucket Book Festival → https://www.nantucketbookfestival.org

    Podcast → The Plot Point Podcast (with Leslie Zemeckis and Sara DiVello)


    Authors Referenced → Jeffrey Archer


    Authors Referenced → Walter Mosley


    Authors Referenced → Wally Lamb


    Authors Referenced → Stephen Rowley


    Authors Referenced → Ryan Coogler


    Authors Referenced → Ace Atkins


    Authors Referenced → Erica Robuck



    For more storytelling tips and strategies, visit:

    Website → https://rainbennett.com

    Podcast → https://thestorytellinglabpodcast.com


    Or follow along at:

    TikTok → https://www.tiktok.com/@chiefstorytellingofficer

    Twitter/X → https://twitter.com/rainbennett

    Instagram → https://www.instagram.com/rainbennett

    Facebook → https://www.facebook.com/thestorytellinglab

    YouTube → https://www.youtube.com/@RainBennett

    Hosted on Acast. See acast.com/privacy for more information.
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    45 分
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