Summary

Jon Bond discusses the importance of understanding one's 'why' in the fitness industry, emphasising that a deeper purpose drives success and client engagement. He references Simon Sinek's TED Talk on the power of 'why' and shares personal insights on how finding one's purpose can transform a fitness career. Jon Bond highlights the significance of emotional connection and authenticity in marketing and client relationships, urging fitness professionals to lead with their purpose rather than just their services.

Takeaways

• Find your why and transform your fitness career.
• Trainers thrive by understanding their deeper purpose.
• Simon Sinek's TED Talk emphasises the power of 'why'.
• Emotional connection is key in fitness marketing.
• Purpose-driven messaging attracts the right clients.
• Clients choose trainers who resonate with their values.
• Your 'why' is more important than your job title.
• Purpose leads to confidence and client trust.
• Understanding your 'why' helps overcome career fears.
• Storm Fitness Academy supports purpose-driven careers.

Summary

Jon Bond discusses the principles of strength training from the Iron Age, emphasising simplicity, consistency, and the importance of foundational exercises. He highlights the benefits of training the body as a connected system, the value of progressive overload, and the significance of maintaining a healthy lifestyle. Jon Bond also reflects on the evolution of strength training, women's attitudes to strength, and the importance of training for life rather than short-term goals.

Takeaways

• The Iron Age principles of strength emphasise simplicity and consistency.
• Modern training often overcomplicates with unnecessary variety.
• Training the body as a connected system is more effective.
• Progressive overload is key to sustainable strength gains.
• Women have increasingly embraced strength training.
• Training should be a lifelong commitment, not a short-term goal.
• Foundational exercises like squats and deadlifts remain pivotal.
• Quality over quantity in training leads to better results.
• Grip strength is a good marker of overall strength.
• Old school lifters focused on sustainable progress.

Summary

Jon Bond discusses the journey and challenges of becoming a personal trainer, emphasising the importance of self-doubt as a motivator for growth. He shares personal experiences and insights on competence leading to confidence, the value of empathy and relatability in coaching, and the flexibility of the fitness industry. Jon encourages aspiring trainers to embrace learning and take action, highlighting the diverse career paths available in personal training.

Takeaways

• Self-doubt is normal and can motivate growth.
• Competence leads to genuine confidence.
• Empathy and relatability are key in coaching.
• The fitness industry offers diverse career paths.
• Learning and taking action are crucial for success.
• You don't need to be the fittest to be a great trainer.
• Personal experiences make trainers relatable.
• Coaching is about guiding, not being the hero.
• Social media isn't essential for success.
• Start small and build your personal training career.