Today on The Storied Outdoors, we sit down with Jason Varnadoe, Chief Marketing Officer of OutdoorX4, lifelong fisherman, habitual tinkerer, pilot, mentor, and—perhaps most fittingly—a pathfinder.

Jason’s story stretches from the coastal marshes and diverse landscapes of South Carolina to the canyon creeks and desert washes of Arizona. Along the way, a lifetime of fishing, camping, flying, tinkering, and exploring has shaped the way he sees both the outdoors and the stories we tell about it. We talk about the places that formed him, his next adventure chasing small streams with a fly rod, and how a serious heart surgery became an unexpected chapter in his own story of finding a way forward.

Jason also pulls back the curtain on OutdoorX4, an immersive media platform built around the idea that vehicles can be gateways to meaningful outdoor experiences. We explore the explosion of overlanding and the funny reality that much of what is now marketed as “overlanding gear” used to be what we simply called camping. More importantly, we dig into what happens when the gear, the marketing, and the adventure become secondary to the experience itself.

That leads to a deeper conversation about storytelling and authenticity. Jason shares how OutdoorX4 chooses the stories it tells, how he balances marketing strategy with genuine storytelling, and why he believes people are far more discerning than the internet sometimes gives them credit for. We talk about the loss of community stories, the importance of reclaiming the “real” in our lives, and the ordinary stories—bartering over the price of crickets, earning free coffee by sweeping a parking lot, and the small moments around a campfire—that often become the stories that make us.

We also explore the power of a fire in the wilderness: how, in the darkness, a distant light can mean something far greater than warmth or cooking. A fire is greater than the sum of its parts. It signals presence. It offers hope. And perhaps that is what good stories do, too.

Ultimately, this conversation moves beyond adventure and marketing into something much more foundational: community, presence, and the people who shape us. Jason reflects on mentoring the next generation and lands on a simple truth every parent and adventurer should remember—the most important thing you can give a child is your presence.

It’s a conversation about finding your way, telling better stories, and remembering that the best adventures aren’t always the most spectacular ones. Sometimes they’re the ones that bring us back to what—and who—matters most.

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Bryan and Brad sit down and stoke the embers of thier conversation with Howard Schaap and his Memior Brooding over the Waters.

Today on The Storied Outdoors, we sit down with writer Howard Schaap, author of Brooding Upon the Waters: A Memoir of Farming, Fishing, and Failure in America’s Lost Landscape. Howard’s writing carries the weight of place—the smell of river water, the ache of family stories, and the long memory of the American landscape.

Growing up in rural Minnesota during the farm crisis of the 1980s, Howard learned early that the places we inhabit become part of who we are. In this conversation, he reflects on his childhood creek, the farms and small towns that shaped him, and the pull that eventually brought him back to the landscapes he had left behind. We talk about what happens when rural communities are hollowed out, what is lost when we become disconnected from land and tradition, and what it might look like to recover a deeper sense of rootedness.

Howard also speaks candidly about failure—failed fishing trips, struggling farms, family wounds, and the ways failure can shape our understanding of grace. Drawing on Tom McGuane’s The Longest Silence, he reflects on those long, unproductive stretches on the water and how they can become a picture of the long silences we sometimes experience in our relationship with God.

From fishing and fly fishing to Wendell Berry, Charles Ingalls, and Little House on the Prairie, the conversation explores the connection between story, landscape, faith, and memory. Howard offers a beautiful vision of what it means to imagine the new heavens and the new earth not in abstract terms, but through the particular places we have loved—the very waters where our fathers fished, the landscapes where our stories unfolded, and even the shores where Christ might meet us with a breakfast of fish.

At the heart of this conversation is a simple but profound idea: our faith, our stories, and our lives happen somewhere.We are creatures of place, and learning to love the particular places we have been given may be part of learning to see God’s grace more clearly.

Join us as we sit with Howard Schaap and brood upon the waters—considering failure and grace, fishing and prayer, memory and place, and what it means to hope for a restored creation through the local pictures of the landscapes we know and love.

Howard Schaap, author of Brooding Over the Water: A Memoir of Farming, Fishing, and Failure in America's Lost Landscape

Today on The Storied Outdoors, we sit down with writer Howard Schaap, author of Brooding Upon the Waters: A Memoir of Farming, Fishing, and Failure in America’s Lost Landscape. Howard’s writing carries the weight of place—the smell of river water, the ache of family stories, and the long memory of the American landscape.

Growing up in rural Minnesota during the farm crisis of the 1980s, Howard learned early that the places we inhabit become part of who we are. In this conversation, he reflects on his childhood creek, the farms and small towns that shaped him, and the pull that eventually brought him back to the landscapes he had left behind. We talk about what happens when rural communities are hollowed out, what is lost when we become disconnected from land and tradition, and what it might look like to recover a deeper sense of rootedness.

Howard also speaks candidly about failure—failed fishing trips, struggling farms, family wounds, and the ways failure can shape our understanding of grace. Drawing on Tom McGuane’s The Longest Silence, he reflects on those long, unproductive stretches on the water and how they can become a picture of the long silences we sometimes experience in our relationship with God.

From fishing and fly fishing to Wendell Berry, Charles Ingalls, and Little House on the Prairie, the conversation explores the connection between story, landscape, faith, and memory. Howard offers a beautiful vision of what it means to imagine the new heavens and the new earth not in abstract terms, but through the particular places we have loved—the very waters where our fathers fished, the landscapes where our stories unfolded, and even the shores where Christ might meet us with a breakfast of fish.

At the heart of this conversation is a simple but profound idea: our faith, our stories, and our lives happen somewhere.We are creatures of place, and learning to love the particular places we have been given may be part of learning to see God’s grace more clearly.

Join us as we sit with Howard Schaap and brood upon the waters—considering failure and grace, fishing and prayer, memory and place, and what it means to hope for a restored creation through the local pictures of the landscapes we know and love.