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In this episode, I ask a question many business owners are now thinking about:

Should you let AI write your copy?

After a conversation where someone told me they could write better copy than AI, I explain why I think that misses the bigger point.

AI is not just useful because it can write. It can also research, structure ideas, compare examples, create options, and save a huge amount of time.

I also share an example of how AI helped research lots of business and marketing websites in minutes. Work that could easily have taken half a day manually.

But this episode is not about replacing humans.

The best results come from AI and humans working together.

AI can produce the first draft, organise the thinking, and speed up the process. Humans still need to bring judgement, context, experience, personality, and final refinement.

AI does not always get things right, and neither do humans. But together, they can usually produce better marketing, faster, with better results.

If you want to use AI more effectively in your marketing, join one of my free RESULTS Mastery training sessions or book a free business growth call.

f you want to use AI more effectively in your marketing, join one of my free RESULTS Mastery training sessions or book a free business growth call.

🏓 Book a meeting - https://lnkd.in/ep8Js-hP

🏓 Join my next AI for Business Workshop - https://lnkd.in/dKmYSDdX

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

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Why do so many small businesses struggle to create enough leads?

It’s usually not because they have a bad business. It’s not because their market has disappeared. And it’s not always because their marketing ideas are wrong.

The biggest reason is much simpler:

They don’t put enough time, effort, and consistent attention into marketing.

In this episode, I talk about one of the most common problems I see with small business marketing: the tendency to behave like marketing butterflies.

That means jumping from one tactic to another — social media, email, ads, networking, SEO, AI, webinars, funnels — without ever spending enough time, money or effort to get really good at any one marketing discipline.

The result?

Lots of activity.
Very little momentum.
And not enough leads.

I’ll explain why consistency matters, why most marketing doesn’t work instantly, and how business owners can start building a more reliable lead generation system.

If you want to find out where your marketing may be leaking leads, download my free report:

The Seven Leaks in Your Marketing Pipeline

You can also join my free RESULTS Mastery training sessions or book a conversation with me about improving your marketing pipeline.

👉 Get the report / join the next training / book a call:

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

Send us Fan Mail

In this latest podcast, I talk about how to make the last quarter of 2026, or any quarter for that matter, your best quarter ever.

The truth of the matter is, if you want to grow your business, then you have got to either:

1. Become a better business owner who is more skilled in your business.
2. Find somebody who can help you by bringing those skills into your business, either physically by doing the required work, or by training you and/or a member of your team.

In this video, I talk about exactly that. Don't forget to subscribe, and if you need any help from me, go to results-mastery.com.

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website