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In this episode, I ask a question many business owners are now thinking about:

Should you let AI write your copy?

After a conversation where someone told me they could write better copy than AI, I explain why I think that misses the bigger point.

AI is not just useful because it can write. It can also research, structure ideas, compare examples, create options, and save a huge amount of time.

I also share an example of how AI helped research lots of business and marketing websites in minutes. Work that could easily have taken half a day manually.

But this episode is not about replacing humans.

The best results come from AI and humans working together.

AI can produce the first draft, organise the thinking, and speed up the process. Humans still need to bring judgement, context, experience, personality, and final refinement.

AI does not always get things right, and neither do humans. But together, they can usually produce better marketing, faster, with better results.

If you want to use AI more effectively in your marketing, join one of my free RESULTS Mastery training sessions or book a free business growth call.

f you want to use AI more effectively in your marketing, join one of my free RESULTS Mastery training sessions or book a free business growth call.

🏓 Book a meeting - https://lnkd.in/ep8Js-hP

🏓 Join my next AI for Business Workshop - https://lnkd.in/dKmYSDdX

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

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Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

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Why do so many small businesses struggle to create enough leads?

It’s usually not because they have a bad business. It’s not because their market has disappeared. And it’s not always because their marketing ideas are wrong.

The biggest reason is much simpler:

They don’t put enough time, effort, and consistent attention into marketing.

In this episode, I talk about one of the most common problems I see with small business marketing: the tendency to behave like marketing butterflies.

That means jumping from one tactic to another — social media, email, ads, networking, SEO, AI, webinars, funnels — without ever spending enough time, money or effort to get really good at any one marketing discipline.

The result?

Lots of activity.
Very little momentum.
And not enough leads.

I’ll explain why consistency matters, why most marketing doesn’t work instantly, and how business owners can start building a more reliable lead generation system.

If you want to find out where your marketing may be leaking leads, download my free report:

The Seven Leaks in Your Marketing Pipeline

You can also join my free RESULTS Mastery training sessions or book a conversation with me about improving your marketing pipeline.

👉 Get the report / join the next training / book a call:

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

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In this latest podcast, I talk about how to make the last quarter of 2026, or any quarter for that matter, your best quarter ever.

The truth of the matter is, if you want to grow your business, then you have got to either:

1. Become a better business owner who is more skilled in your business.
2. Find somebody who can help you by bringing those skills into your business, either physically by doing the required work, or by training you and/or a member of your team.

In this video, I talk about exactly that. Don't forget to subscribe, and if you need any help from me, go to results-mastery.com.

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

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You create an offer that is so good that people would have to be stupid to turn it down.

Don't forget to subscribe to my podcast for more great tips on how you can grow your business.

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

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There are clearly many reasons. However, I believe the biggest reason is that they don't take enough action. They mess around on LinkedIn posting twice a week. They turn up at a networking event, but don't really view it as a business opportunity. They have a website, but put very little into the marketing of that site and get no traffic, and even if they did, the website wouldn't convert.

The truth of the matter is:

1. The number one reason is lack of effort.
2. The number two reason is behaving like a marketing butterfly, flittering from one marketing flower to another, trying to get some pollen or some sales from that particular flower. They try LinkedIn, Facebook, Google Ads, and YouTube, but all they are really doing is sticking their toe in the water without a concerted effort.

If you want to put a concerted effort in, and you need someone with 31 years' experience helping over 10,000 businesses achieve an average of 45% growth within 12 months, then look no further. Get yourself booked into a free meeting with me, and we'll talk about how together we can grow your business.

My website is results-mastery.com. Go there and book a meeting.

Steve

P.S. Don't forget to subscribe to my podcast.

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

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One of the biggest problems I see facing small businesses is a lack of leads and a lack of sales.

Let's face it: if you could get more leads and more sales, and those sales were profitable, you could overcome any of the other problems you have.

So the big question you need to face is, how do you get more leads and more sales?

That is not achieved by doing more marketing until and unless you have maximised the true potential of your current marketing. Let me explain.

If you have a website, that is marketing you are doing. But the chances are you are winning no business from it: you are creating no leads, it is booking you no meetings, and basically it is not working. So before you go and try something new, you need to maximise the effectiveness of your current marketing.

You probably win business from referrals, and yet you almost certainly do not have a system for doing so. You are likely winning less than 10% of the true potential you could achieve if you had a proper referral system in place.

You may also go networking. Chances are you win less than 20% of your true potential from attending those events. Why? Once again, it comes down to a lack of process, a lack of follow-up, and networking ineffectively (often in the wrong places).

In this video, I talk about how to improve these areas and what to do if you want to really maximise the true potential of your marketing, your sales, and your business.

If you want to grow your business, book a meeting with me, Steve Mills, at www.results-mastery.com

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

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How can you make the next 12 months your best 12 months?

Steve Mills interviews Graham Wilson, a highly experienced business advisor who has run, managed, and been the director of many multi-million-pound businesses, and even a half-billion-pound business.

The question they discuss is: How can you make more profit in your business?

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

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When I started off in business, I did so by marketing myself through sending out letters in envelopes, spending literally hours and hours every week stuffing envelopes and taking them to the post office at great cost.

In the world we live in today, in 2026 and beyond, we can now do marketing while we sleep, while we're on holiday, or while we're working in other areas of our businesses. We can even do marketing while we're on the beach.

To learn some of the tools that we need in order to do this, watch, or listen to this podcast.

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website