エピソード

  • Drawing the Line Between Helpful Automation and Dangerous Delegation

    Drawing the Line Between Helpful Automation and Dangerous Delegation
    2025/06/17
    It seems like AI content is everywhere these days - in your inbox, on LinkedIn - even in major publications. And for all the many amazing ways AI can help make you more effective, it needs to be supervised. Closely. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to walk the line between getting value out of AI tools, and losing the credibility you've worked so hard to build.
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    19 分
  • Be a Business Partner, Not a Vendor

    Be a Business Partner, Not a Vendor
    2025/06/10
    In an environment that is constantly changing, you need to make sure that you are in partnership with your clients, and providing the strategy and insight they need to grow. This week on the Spin Sucks Podcast, Gini Dietrich is walking you through exactly how to change your relationship from vendor to business parter.
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    21 分
  • Making Your Data Stories Relatable and Actionable

    Making Your Data Stories Relatable and Actionable
    2025/06/03
    Last week on the Spin Sucks Podcast, Gini Dietrich shared the 4 types of data stories you need to communicate your metrics effectively. This week, she is talking about how to take those stories to the next level, and make them relatable to the decision makers you're working with.
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    17 分
  • The 4 Types of Data Stories You Need to Know

    The 4 Types of Data Stories You Need to Know
    2025/05/27
    When you're in communications, you need to make data compelling, and the best way to do that is through stories. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the 4 types of Data Stories you need to be able to tease out and share.
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    19 分
  • Creating the Story Your Numbers Are Telling

    Creating the Story Your Numbers Are Telling
    2025/05/20
    Do you know if your client's business is moving forward with all the data collected? This week on the Spin Sucks Podcast, Gini Dietrich is talking about how you can take your client's data and uncover the why behind the number by asking the questions they haven't asked yet.
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    14 分
  • How to Measure Outcomes, Not Just Activity

    How to Measure Outcomes, Not Just Activity
    2025/05/13
    The PESO Model© will help you build an integrated communications strategy, but if you're not measuring the right things - the outcomes it's creating - then you're going to have a hard time proving it. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how to stop measuring your activity, and start putting some real numbers around the outcomes you're creating.
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    20 分
  • The PESO Model©: It's All About Integration

    The PESO Model©: It's All About Integration
    2025/05/06
    Doing a little bit of everything - picking and choosing tactics - is NOT using the PESO Model©. This week on the Spin Sucks Podcast, Gini Dietrich is talking about the real power of the model: the integration. When you have a fully integrated PESO Model© strategy, then you have a replicable system that works in your sleep, with each element re-inforcing all of the others, and *that* will never be achieved by choosing and deploying individual tactics.
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    17 分
  • Rethink, Refine and Future Proof Your Communications Strategy

    Rethink, Refine and Future Proof Your Communications Strategy
    2025/04/29
    As economic uncertainty and the pace of technological change increases around the world, the communications plans you made late last year might already need an update. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking you through how you should be reviewing and updating your communications plans in light of this constantly changing environment.
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    17 分