『The Spin Sucks Podcast with Gini Dietrich』のカバーアート

The Spin Sucks Podcast with Gini Dietrich

The Spin Sucks Podcast with Gini Dietrich

著者： Gini Dietrich Founder of Spin Sucks
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 We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together. 出世 就職活動 経済学
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  • How to Make Your Brand the Obvious Answer with Visibility Engineering

    How to Make Your Brand the Obvious Answer with Visibility Engineering
    2025/11/11
    Most of the decision happens before sales. In this episode, Gini Dietrich breaks down Visibility Engineering and how to use the PESO Model© to build anchor hubs that become the safest thing to cite, earn analyst/AI reuse, and measure results. You’ll leave with a copy-and-paste Anchor Hub outline and a 30-day action plan.
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    18 分
  • How to Measure Brand Awareness, Trust, and Reputation

    How to Measure Brand Awareness, Trust, and Reputation
    2025/11/04
    In a collapsed-funnel world, “action-oriented” isn’t a button—it’s a byproduct of trust. Today, Gini Dietrich digs into how reputation becomes rank (and revenue), the metrics that prove it, and a simple PESO Model© sequence to lower your cost to convert. Share this episode with a friend, exec, or client who’s stuck debating brand vs. performance.
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    20 分
  • Handling the “AI Discount” Question from Clients

    Handling the “AI Discount” Question from Clients
    2025/10/28
    AI collapsed drafting time—but clients still buy certainty: accuracy, brand safety, and results. In this episode, Gini Dietrich lays out a practical playbook to stop itemizing hours and start contracting standards, so you keep fees (and win bigger scopes) in the AI era. In this episode, you’ll learn: How to explain “AI speed” without triggering a discount The 10 clauses to codify standards (provenance, data, IP, QA) Fixed/outcome pricing models that hold (and grow) fees Scripts for procurement, legal, and the “show me your prompts” crowd
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    17 分
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