『The Spin Sucks Podcast with Gini Dietrich』のカバーアート

The Spin Sucks Podcast with Gini Dietrich

The Spin Sucks Podcast with Gini Dietrich

著者： Gini Dietrich Founder of Spin Sucks
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概要

 We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together. 出世 就職活動 経済学
エピソード
  • How Shared and Paid Make the PESO Model® Operating System Move

    How Shared and Paid Make the PESO Model® Operating System Move
    2026/02/24
    In this episode of the Spin Sucks podcast, Gini Dietrich resets what shared and paid are actually for inside the PESO Model® operating system. She covers why these two areas feel like chaos, how to define “proven signals” before you spend, and how shared and paid work together to create consistent, compounding visibility in a world shaped by communities, creators, and AI-driven discovery.
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    20 分
  • The Visibility Engine: Owned and Earned Media

    The Visibility Engine: Owned and Earned Media
    2026/02/17
    In this episode, Gini Dietrich unpacks the visibility engine: Owned and Earned media working together. Owned is your home base—structured expertise built on defendable themes, repeatable authority anchors, and proof. Earned is credibility transfer—validation you can’t buy that makes your expertise easier to trust, repeat, and surface across the web (and in AI answers).
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    14 分
  • The PESO Model Certification® is Now Built for AI Discovery

    The PESO Model Certification® is Now Built for AI Discovery
    2026/02/10
    AI has changed discovery. Your audience is getting answers without clicking, and “post here, pitch there, boost this” doesn’t just feel scattered—it performs scattered. Gini Dietrich walks you through the 2026 PESO Model® Certification, rebuilt to help marketers and communicators run PESO as an operating system and engineer visibility, credibility, and trust across paid, earned, shared, and owned media—without needing a bigger team or a bigger budget.
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    19 分
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