Even just contemplating niching down your business can feel absolutely terrifying. That's why I think it's so important to hear from people who have done it successfully, and learn about the massive rewards that they are seeing.

In this episode, I share with you an unedited, unscripted conversation that I had with ReeJade Richmond about how she niched down her coaching business to focus specifically on memberships, how she saw results incredibly quickly, and the huge rewards that have come from the tighter focus.

A massive thank you to ReeJade for allowing me to record our conversation, and giving permission to publish it.

If you are interested in niching down and specializing your business, reach out and connect, I'm happy to get on a call with no obligations and let's see if I can be of help!

We're also starting a group program in the next few weeks, so if you'd like to get some peer support and feedback on your journey, you can learn more about that at TheRecognizedAuthority.com/group

It's almost certain that you will encounter some difficulties when niching down your business. In this episode I cover the main issues you'll face and how to deal with them.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉 SpecializationPodcast.com 👈👈

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How to Implement Your Specialization Decision

In this episode, I talk about the different how to implement the specialization decision.

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How to Specialize and Choose Your Niche

In this episode, I talk about thow to actually make the specialization decision and choose your niche.

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The Different Types of Specialization

In this episode, I talk about the different types of specialization that are available to you, and why you might choose one over another.

In the episode, I mentioned some examples of vertical specialization. Here are two conversations I had with vertical specialists for you to check out:

1. Wolfram Moritz: specializing in the energy industry
2. Sara Dunn: specializing in the wedding industry

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FEAR - the Arch-Enemy of Specialization

Fear is the biggest obstacle you will need to overcome on your specialization journey.

In this episode, I will tell you about the different fears you might encounter, why they are logical and valid, and why you should push through them anyway.

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Why You Should (Or Should Not) Specialize

Not sure if specialization will be a good fit for you? Here are some reasons why you should - and should not - specialize your consulting business.

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The Link Between Consulting and Specialization

Selling consulting and expert services is more difficult than selling commodity or consumer goods. There's more risk attached to the sale. In this episode, I'll talk about those risks, and why specialization helps you de-risk the project for your clients.

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