In this episode of The Sonic Truth, Leif Welch, CEO of JamLoop, joins the show to share his 25-year journey through ad tech and entrepreneurship. Leif walks through JamLoop’s evolution from an early marketplace for musicians into a modern connected TV (CTV) advertising platform built for performance and scale.

The conversation explores why creativity remains central to business growth, how JamLoop serves mid-market advertisers with high-touch technology, and what it takes to balance transparency, trust, and results in today’s advertising ecosystem. Leif also outlines JamLoop’s expansion into performance advertising and the company’s vision for bridging local and national campaigns through smarter creative and data-driven execution.

In this episode of The Sonic Truth, host Scott Simonelli sits down with Nicole Parlapiano, Chief Marketing Officer of Tubi, for a deep dive into the rapidly shifting world of connected television (CTV). Nicole shares her unconventional journey from private equity to leading one of the most culturally resonant streaming brands. She breaks down the creative thinking behind Tubi’s breakthrough Super Bowl campaigns, the evolving realities of ad-supported streaming, and why understanding niche audiences is essential to standing out in a crowded media landscape. The conversation also explores how Tubi is empowering creators with new tools, platforms, and opportunities to bring fresh, diverse voices into Hollywood — and what the future of CTV innovation may look like.

In this episode of the Sonic Truth podcast, host Scott interviews Alex Collmer, founder and CEO of VidMob, discussing the intersection of AI and creative measurement in marketing. They explore the evolution of VidMob, the importance of creative quality in advertising, and how AI can enhance creative intelligence. The conversation also delves into the differences between digital and CTV advertising, attention dynamics, and a successful case study with Kalanova. Alex shares insights on the cultural shifts towards data-driven marketing and the future of AI in creative measurement.

In this episode, Scott Porretti, president of Katz Digital, discusses the evolution of media and advertising, focusing on the convergence of audio and CTV. He emphasizes the importance of an audience-first approach, the role of creative in advertising, and the challenges and opportunities in the CTV space. Scott shares insights on audience targeting, measurement, and the significance of building trust with partners. The conversation concludes with advice for brands looking to navigate the changing landscape of advertising.

Takeaways:

• Scott Porretti has been with Katz Digital for 25 years, evolving through various roles.
• Katz Digital has a long legacy in media, adapting to changes in the industry.
• The company focuses on an audience-first approach to advertising.
• CTV and audio are converging, allowing for more targeted advertising.
• Understanding audience targeting is crucial for effective advertising campaigns.
• Creative plays a vital role in engaging consumers and driving action.
• Measurement and attribution are becoming increasingly important in advertising.
• Brands are encouraged to work with trusted partners for better results.
• The CTV market is growing rapidly, presenting new opportunities for advertisers.
• Continuous learning and adaptation are key to success in the advertising landscape.

In this episode of The Sonic Truth, we sit down with Colin Anderson, a seasoned pro in podcast and content production. With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and the BBC, Colin has been at the forefront of shaping the podcasting industry.

The post Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson appeared first on The Sonic Truth.

On this episode of The Sonic Truth, we’re joined by Shanil Chande, Commercial & Partnerships Director at Hawk, an Azerion company. Shanil shares his expertise on the latest trends in CTV and digital audio measurement, the biggest challenges brands face in attribution, and how advanced tools like Veritonic are changing the game. We discuss how […]

The post Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk appeared first on The Sonic Truth.

In this episode of The Sonic Truth, we dive into the evolving world of AI-driven audio advertising with Stas Tushinskiy, CEO & Co-Founder of Instrumatic. Stas shares how AI is transforming the way brands personalize, optimize, and scale their audio campaigns—unlocking new levels of contextual relevance and engagement. If you’re curious about how AI is […]

The post Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic appeared first on The Sonic Truth.

In this episode of The Sonic Truth, Kristin Charron sits down with Dane Cardiel, Founder and Publisher of Good Tape, a design studio and magazine, to explore the future of podcasting. With a career spanning Gumball, SiriusXM, and Simplecast, Dane shares insights on emerging formats, podcasting’s growing influence on public discourse, and the evolving role of podcasters as tastemakers. […]

The post What’s Next In Podcasting: Emerging Trends, Tastemakers & Sustainability with Dane Cardiel from Good Tape appeared first on The Sonic Truth.