In this episode, Mark Bonham shares his extensive journey through the media and ad tech industry, highlighting the evolution of measurement, infrastructure, and innovation in streaming and linear TV. Discover how CCR Technologies is shaping the future of media workflows and measurement in a fragmented digital landscape.

CHAPTERS

00:00 Introduction and Guest Background 02:00 Mark Bonham's Personal and Professional Journey 03:46 Starting in Investment Banking and Ad Tech 06:58 Transition to Media at Samsung and ACR Innovation 10:03 Building Samsung Ads and Monetization Strategies 14:09 Acquisition of ACR Companies and Industry Impact 19:52 Founding CCR Technologies and Infrastructure Foundations 25:01 Opportunities in Streaming and Linear Measurement 29:50 Base Layer Data and Addressing Fragmentation 34:46 The Future of Media Infrastructure and Innovation 40:08 Client Collaboration and Industry Challenges

Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.

In a wide-ranging conversation, Sofie Sue shares how psychology shapes brand choice, why context and culture matter so much in media, and how fragmentation can actually create new opportunities for repetition, memory, and connection.

They also get into: • The four human drivers behind brand choice • Why social proof still matters in a fragmented media world • How creative and media context need to work together • Why marketers can become too focused on what is easiest to measure • The relationship between sound, emotion, and memory • How influencers, TV, audio, social, and other channels play different roles • Why AI can help marketers understand nonlinear and compounding effects • Why authenticity, judgment, and human creativity become more valuable as AI grows • The difference between efficiency and effectiveness

Media cartographer Evan Shapiro joins The Sonic Truth to map where media is headed next.

In a wide-ranging conversation, Evan shares his unconventional path from theater to media, explains how he uses data to challenge the industry’s biggest assumptions, and makes the case for authenticity, transparency, and fearless personal branding.

The conversation explores the collision of creativity and analytics, the rise of creator culture, changing consumer behavior, and what advertisers need to understand about a media universe that no longer revolves around a single screen, platform, or gatekeeper.

TAKEAWAYS

• How Evan Shapiro became the media industry’s leading cartographer
• Why data is essential for challenging long-held media myths
• What the creator economy is changing about content and advertising
• Why authenticity and transparency are becoming competitive advantages
• How creativity and analytics work together
• Where video, platforms, and consumer behavior are headed next