In this episode of The Somewhat Creative Show, hosts Rocky Tilney and Clark Miller discuss the evolving landscape of work in the creative industry, focusing on the shift from full-time positions to freelance roles. They explore the implications of this trend, including the rise of freelancing among younger generations and the impact of remote work on collaboration. The conversation also delves into Adobe's integration of AI tools and the complexities surrounding ownership of AI-generated content. Finally, they welcome Caitlin Lang, a brand strategist and web designer, who shares her journey in creative entrepreneurship and the challenges of rebuilding her career after taking time off. In this engaging conversation, Caitlin Lang shares her journey of personal transformation and empowerment, particularly focusing on her work with female entrepreneurs. She discusses the importance of setting ambitious goals, the significance of niching down in business, and the common mistakes many make in branding. Caitlin emphasizes the need for confidence in one's abilities and the value of clear messaging in branding. The discussion also touches on the streamlined design process she employs and offers valuable advice for aspiring female entrepreneurs.

In this episode, Clark Miller and Rocky Tilney explore the evolving landscape of creativity influenced by AI, discussing its implications for content creation, startups, and social media. They delve into the concept of vibe coding, the challenges of misinformation, and the future of AI in creative industries. The conversation also features guest Jory Des Jardins, who shares her journey in entrepreneurship and the importance of empowering creators in the digital age. In this conversation, the speakers discuss the transformative impact of AI on various sectors, including content creation, mental health, and the job market. They explore the challenges and opportunities that arise as AI becomes more integrated into everyday life, emphasizing the importance of AI fluency and the need for new educational approaches. The discussion also touches on the evolving landscape for startups and the heightened expectations for revenue and accountability in the age of AI.

Takeaways

• AI is transforming the creative landscape, making content creation more accessible.
• Vibe coding introduces new challenges and opportunities in software development.
• The rise of AI raises questions about the future of human creativity.
• Misinformation is a growing concern with the increase of AI-generated content.
• Startups are leveraging AI to innovate and disrupt traditional industries.
• Storytelling remains a crucial element in engaging audiences.
• Lowering barriers to entry empowers more creators to share their work.
• AI can assist in music production, but emotional depth is still a challenge.
• The balance between AI efficiency and human creativity is still being navigated.
• The future of AI in creative fields is uncertain, with both potential and pitfalls. AI is reshaping the landscape of content creation and accountability.
• Establishing rules of engagement is crucial in emerging tech markets.
• AI's role in mental health services raises ethical questions.
• The need for AI fluency is becoming essential for career advancement.
• Entry-level jobs are being replaced by AI, creating a skills gap.
• Experience and taste are critical in navigating AI tools effectively.
• Startups now face higher expectations for revenue before funding.
• AI has made it easier to build companies but raised investment standards.
• The fear of obsolescence (FOBO) is prevalent among professionals today.
• Education must adapt to prepare students for a rapidly changing job market.

In this episode of The Somewhat Creative Show, hosts Rocky Tilney and Clark Miller discuss the evolving landscape of branding and rebranding, particularly in the context of social media and consumer behavior. They explore the challenges brands face when modernizing their image and the impact of AI on creative processes. The conversation shifts to the introduction of Cloud Closet, a fashion tech platform, and the journey of its co-founder Caroline Lakshmanan, who shares insights on navigating the fashion tech landscape and the challenges of raising capital in this space. In this conversation, Caroline Lakshmanan discusses her journey with Cloud Closet, a fashion tech app designed to enhance user engagement through outfit selfies. She shares insights on the challenges of early funding, the importance of community building, and the creative hurdles faced in branding and marketing. Caroline emphasizes the significance of resilience and learning from mistakes as she prepares for the app's launch and future growth opportunities.

In this episode of The Somewhat Creative Show, hosts Clark Miller and Rocky Tilney engage with Eli Becker, a senior creative strategist, discussing the evolving landscape of brand marketing, the impact of cultural shifts, and the role of storytelling in connecting with audiences. They explore the influence of AI on creativity, the future of print media, and the significance of authenticity in marketing strategies. The conversation also touches on Taylor Swift's marketing prowess and how brands can effectively engage new audiences in a rapidly changing environment. In this engaging conversation, Eli Becker discusses the complexities of branding and marketing strategies in today's diverse market. The dialogue explores the importance of qualitative research, emotional resonance in branding, and the evolving landscape of brand storytelling. The impact of AI on creative roles and the challenges faced by young creatives entering the job market are also highlighted. The discussion culminates in rapid-fire insights that reveal personal reflections and industry wisdom.

Takeaways

• Eli Becker emphasizes the importance of storytelling in brand strategy.
• Cultural shifts are influencing how brands market themselves.
• AI is changing the landscape of creativity and marketing.
• The creative job market is evolving with new challenges.
• Print media is not dead but is evolving into niche markets.
• Brands must adapt quickly to cultural moments to stay relevant.
• Taylor Swift's influence on marketing strategies is significant.
• Understanding audience engagement is crucial for brand success.
• The role of authenticity in marketing is becoming more important.
• Navigating the balance between generalist and specialist roles in creativity. Diverse clientele requires tailored marketing strategies.
• Qualitative research is essential for understanding audiences.
• Emotional resonance is key in branding.
• The role of storytelling in branding is evolving.
• Trust in brands is built over time, not overnight.
• Internal misalignment is common in organizations.
• Influencers hold significant power in shaping brand perception.
• The creative job market is experiencing uncertainty due to economic factors.
• AI is changing the landscape of creative roles.
• Cluttered digital spaces reflect a creative mind.

Summary: In this episode, Rocky Tilney and Clark Miller discuss the implications of Figma's IPO and its impact on Adobe, the evolution of design tools, and the future of graphic design jobs in the age of AI. They explore the limitations of AI in creativity, the changing landscape of SEO, and the importance of authenticity in branding. The episode features guest Rai-mon Nemar Barnes, who shares his journey from California to New York and discusses his Consciously method for purpose-driven business. In this engaging conversation, the speakers delve into the complexities of audience segmentation, the importance of authenticity in branding, and the evolving landscape of creative agencies. They explore how nature can inspire marketing strategies and emphasize the need for businesses to build trust with their audiences. The discussion also touches on the challenges faced by B2B companies in identifying their target markets and the role of creativity in a world increasingly influenced by AI. The episode concludes with rapid-fire questions that reveal personal insights and reflections from the guests.

Takeaways:

• Figma's IPO signifies a shift in the design tool landscape.
• Adobe faces increasing competition from Figma and Canva.
• User management in Figma can be problematic for collaboration.
• Graphic design jobs are projected to decline due to AI advancements.
• AI lacks the ability to create truly original designs.
• SEO practices are rapidly evolving with AI search tools.
• Authenticity in branding is more important than ever.
• Ramon Barnes emphasizes the need for purpose-driven business.
• Cultural differences between California and New York influence work styles.
• The Consciously method focuses on integrating purpose into business metrics. You have to understand that you have many audiences, not just one.
• Marketing can be inspired by nature's interconnected systems.
• Authenticity is key in branding; not everyone will like you.
• B2B companies often struggle with identifying their target market.
• Trust is situational and contextual in business relationships.
• It's important to focus on delivering what you can consistently.
• Creativity needs to be thoughtful and immersive.
• AI tools can produce mediocrity without a creative spark behind them.
• The evolution of creative agencies is leading to a leaner model.
• You can sell anything if you find the right audience.

In this episode of The Somewhat Creative Show, hosts Clark Miller and Rocky Tilney explore the significance of everyday spaces in our lives, discussing how design influences our experiences in these environments. They are joined by Sheryl Steinberg, an interior designer who shares her journey from corporate marketing to creating functional and aesthetically pleasing spaces. The conversation delves into the evolution of third spaces, the impact of trends and personal taste in design, and the role of AI in the creative process.

In episode 10 of The Somewhat Creative Show, Rocky Tilney and Clark Miller are joined by guest Daniel Hutson, EVP of Creative Services at MacKenzie, to break down one of branding’s most consistent plot twists: the epic rebrand fail.

From Gap’s blink-and-you’ll-miss-it logo flop to Jaguar’s identity crisis, the trio dives into the “what were they thinking?” moments that prove even big-name companies can stumble hard. Along the way, they explore why good branding takes more than a fresh font—like research, emotional insight, and a deep understanding of your audience (you know, the basics).

They also dig into the art of the pitch, the delicate balance between innovation and tradition, and why branding without a strategy is basically just graphic design with vibes. The conversation doesn’t shy away from the future, either: AI’s impact on creative teams, the importance of understanding client culture, and a few words of real-world advice for the next wave of creatives trying to find their footing.

Whether you're rethinking a logo or wondering if AI is coming for your job, this episode has something for every kind of creative brain.

Takeaways

• Brand redesigns can fail due to lack of research.
• Understanding customer sentiment is crucial for branding.
• Big brands can make mistakes just like small companies.
• Effective branding requires a balance of tradition and innovation.
• Strategic communication is key in brand management.
• Rebranding should not alienate existing customers.
• Market research is essential before launching a new brand identity.
• Branding failures can lead to significant financial losses.
• The visual identity of a brand must resonate with its audience.
• Successful branding involves storytelling and emotional connection. Branding requires deep audience insights.
• Rebranding can significantly impact sales negatively.
• Effective pitching is crucial for creative success.
• Understanding client culture enhances branding efforts.
• Strong client relationships yield better outcomes.
• AI is a tool, not a replacement for creativity.
• Speed in creative processes can lead to quality issues.
• The future of agencies may be shaped by AI.
• New graduates should embrace adaptability in their careers.
• Creativity can open diverse career pathways.

In this episode of the Somewhat Creative Show, hosts Clark Miller and Rocky Tilney explore various themes surrounding creativity, design, and the impact of automation and AI on the creative industry. They discuss the evolving work-life balance, the importance of good design in society, and the potential for self-generated projects. The conversation also touches on the future of web design, the growth of freelance opportunities, and the significance of preserving human content in a digital age. As they look ahead, they consider the challenges and opportunities presented by AI in creative work and the importance of maintaining a human touch in design.

• We often work to afford vacations.
• The workforce may shift to shorter work weeks due to automation.
• Good design can positively impact society.
• Designers can feel isolated but thrive in collaborative projects.
• Art and design can be beneficial for mental health.
• The web design landscape is changing with AI.
• SEO is evolving with AI's influence on search.
• Self-generated projects can provide creative freedom.
• Freelance opportunities are expected to grow in the creative industry.
• Preserving human content is crucial in a digital age.