Rebrands & Resilience: Building in the Age of AI and Fashion Tech
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Rebrands & Resilience: Building in the Age of AI and Fashion Tech
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In this episode of The Somewhat Creative Show, hosts Rocky Tilney and Clark Miller discuss the evolving landscape of branding and rebranding, particularly in the context of social media and consumer behavior. They explore the challenges brands face when modernizing their image and the impact of AI on creative processes. The conversation shifts to the introduction of Cloud Closet, a fashion tech platform, and the journey of its co-founder Caroline Lakshmanan, who shares insights on navigating the fashion tech landscape and the challenges of raising capital in this space. In this conversation, Caroline Lakshmanan discusses her journey with Cloud Closet, a fashion tech app designed to enhance user engagement through outfit selfies. She shares insights on the challenges of early funding, the importance of community building, and the creative hurdles faced in branding and marketing. Caroline emphasizes the significance of resilience and learning from mistakes as she prepares for the app's launch and future growth opportunities.