Struggling with what to post on LinkedIn?

Or maybe you're posting consistently… but wondering why none of it is actually generating conversations, leads or sales?

In this episode of The Social Selling Podcast, Daniel Disney gets super tactical and shares five LinkedIn content ideas you can steal and use immediately.

No complicated content strategies.

No spending six hours designing the perfect carousel.

Just five practical ideas designed to do two things:

Give genuine value to your audience AND create opportunities for your business.

Daniel breaks down exactly how to create each post, why it works and how you can subtly connect your content to the problems your product or service solves.

You'll discover:

📊 The Pain Point Poll — A post you can create in a couple of minutes that can uncover potential prospects hiding inside your audience.

👋 The Introduction/Reintroduction Post — How to help your network get to know you while naturally explaining who you help and what you do.

📝 The Value-Giving Article or Newsletter — How to create genuinely useful long-form content for your ideal customers while building in a powerful lead-generating CTA.

😂 Industry-Relevant Humour — Why memes, GIFs and funny content can be incredibly effective when they're built around situations your customers actually experience.

🎥 The Value-Giving Video — One of the best ways to cut through the growing wall of AI-generated content and let prospects actually see, hear and get to know YOU.

Daniel also explains how you can connect these ideas together.

Run a poll to uncover your audience's biggest challenge. Take the winning answer. Turn it into a video, article or another piece of valuable content. Then give your audience a natural opportunity to start a conversation with you.

That's when LinkedIn content becomes more than just chasing likes.

It becomes part of your prospecting strategy.

Whether you've got 500 followers or 500,000, these are simple ideas you can start testing today.

🎙️ Listen now, pick one of the five ideas and go create something.

Because the best LinkedIn content strategy is useless if you never actually post.

Are you a creator… or are you an influencer?

And perhaps the bigger question: when should you start making money from your audience?

In this episode of The Social Selling Podcast, Daniel Disney breaks down the often misunderstood difference between building a personal brand, becoming a creator and ultimately becoming an influencer — including how to monetize your audience without becoming the type of influencer everyone loves to hate.

Because influencer marketing done badly is awful.

But done properly?

It can create an incredible win-win-win.

Your audience wins because they continue receiving valuable content and discover products or services that can genuinely help them.

The brand wins because it gets authentic exposure, engagement, leads and potentially new customers.

And the creator wins because they're rewarded for the audience, trust and influence they've spent years building.

In this episode, Daniel explores:

🔥 Personal Brand → Creator → Influencer — Understanding the evolution and where you currently sit.

🎯 What actually makes someone a creator — And why you don't need millions of followers or to create content full-time.

💰 How creators can monetize their audience — Without destroying the trust they've worked so hard to build.

🤝 The Win-Win-Win Formula — Why every great influencer partnership needs to benefit the audience, the brand AND the creator.

🚫 Why influencer marketing gets a bad reputation — And the mistakes that quickly destroy credibility.

📈 How to make sponsored content actually valuable — Instead of turning your LinkedIn feed into a stream of boring adverts.

Daniel also shares lessons from nearly 10 years of monetizing his own LinkedIn audience, including how his partnerships have evolved and how his sponsored campaigns generated more than four million impressions between January and September 2026 alone.

Whether you're growing your personal brand, already creating consistently, thinking about monetizing your audience or working with creators as a brand, this episode gives you a practical look at how the creator economy really works.

Because being an influencer shouldn't mean promoting anything to anyone who will listen.

Build trust. Create value. Partner with brands you believe in. Make sure everyone wins.

🎙️ Welcome to The Social Selling Podcast.

Social Selling Has Changed. Welcome to Social Selling 2.0 🚀

Social selling isn’t what it used to be.

LinkedIn has changed. AI has changed sales. And most importantly, buyers have changed.

Yet a lot of sales teams are still using LinkedIn strategies that were built 5–10 years ago… and wondering why they’re not generating the same results.

In the first episode of Season 5 of The Social Selling Podcast, Daniel Disney introduces Social Selling 2.0 — the next evolution of using LinkedIn to build relationships, start conversations and generate pipeline.

In this episode, Daniel breaks down the three huge changes transforming social selling:

🔥 LinkedIn has evolved — New content formats, changing algorithms and completely different user behaviour.

🤖 AI has changed everything — From content and prospect research to profiles, messaging, targeting and prospecting.

🧠 Buyers have become smarter — Decision-makers recognise the old LinkedIn tactics. Generic messages, predictable InMails and fake engagement are increasingly being treated exactly like traditional sales spam.

The answer isn't to stop social selling.

It's to evolve it.

Daniel shares the first practical steps salespeople and sales teams can take to audit their existing LinkedIn strategy, understand how their customers actually use the platform and start building a modern approach designed for today's buyer.

You'll also hear about Daniel's brand-new 30-Day Social Selling 2.0 Bootcamp and the opportunity for five sales teams to complete the entire programme completely FREE as the first testing group.

If you're using LinkedIn for sales in 2026 — or you're frustrated that your current strategy isn't generating enough conversations, opportunities or pipeline — this is the episode to start with.

🎙️ Welcome to Season 5.

🚀 Welcome to Social Selling 2.0.