One thing I see all the time with business owners is this.

They know video matters.
But they still avoid it.

In this episode, Michelle and I talk about why so many business owners struggle with video content and what really helps people become more comfortable showing up online.

I shared that I’ve worked with lots of businesses over the years where people would nearly rather stick a pin in their eye than record themselves on video. And honestly, I think many people will relate to that feeling.

Michelle explains why the video is not really about confidence or perfection. It’s about presence, connection, and learning how to communicate naturally in a way that builds trust.

We also talked about how online content is changing, why authentic content matters more than ever, and why simple videos often perform better than overly polished ones.

You’ll also learn:

✅ Why confidence usually comes after you start
✅ How to stop overthinking your videos
✅ Why the first few seconds of a video matter so much
✅ Simple ways to structure short-form video content
✅ Why imperfect content can build more trust
✅ How AI is changing online content and audience trust
✅ Why video views are not the metric that matters most

If video is something you’ve been avoiding or overcomplicating, this episode will help you approach it in a much simpler and more realistic way.

Also, if you want to use video to grow your business.. but don’t know what to say?

Michelle Kopper’s The Video Boost Blueprint shares a simple 3-step framework to help you create short, powerful videos that connect, resonate, and help your best clients engage.

👉 Grab the free The Video Boost Blueprint here.

Connect with Michelle Kopper on LinkedIn

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social. This is not a training program. It's an AI platform that helps you stand out on social media and turn followers into real enquiries and paying clients.

And please connect on social media and let me know what you thought of this episode!

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In this episode I’m joined by Kathi Burns, a strategic adviser and productivity expert, founder of Organized & Energized, as well as 2-times best selling author.

In this episode, Kathi reveals why so many business owners get stuck “in the muck” and what to do about it.

Kathi shares how disorganisation, lack of systems, and poor delegation are quietly costing entrepreneurs time, money, and energy. More importantly, she explains how simple systems can give you back control, free up hours every week, and help you focus on what actually grows your business.

You’ll also learn:

✅ Why busy doesn’t mean productive

✅ How entrepreneurs lose 4 hours a week without realising it

✅ What it means to work below your pay grade

✅ Where to start if you’re stuck in the weeds

✅ How systems can give you back time and clarity

If you feel like you’re constantly busy but not actually moving forward, this episode will hit home.

Grab Kathi’s little treat, her free Paper Flow Blueprint that you can download to get started.

It gives you a clear starting point if you’re feeling overwhelmed by paperwork or just don’t have a system that works.

Simple. Useful. And very easy to implement.

Also, Kathi is hosting a free Paper Flow Masterclass next Tuesday, April 14th at 12 PM PT/8 PM Dublin. She'll show you how to build frictionless systems, reclaim your executive bandwidth, and finally stop drowning in paper piles.

If you're a professional who wants to simplify your work life and find any document in 30 seconds or less… this one's for you.

Join here!

📩 Connect with Kathi Burns on LinkedIn

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social. This is not a training program. It's an AI platform that helps you stand out on social media and turn followers into real enquiries and paying clients.

And please connect on social media and let me know what you thought of this episode!

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In this episode I’m joined by Lynn Kitchen, a financial expert with nearly 40 years of experience helping individuals, entrepreneurs and families build sustainable wealth and long term confidence with money.

Lynn has built and sold two investment advisory firms, taught thousands how to invest, and now focuses on helping people stop avoiding money conversations and start taking real ownership of their financial future.

We talk about why money feels so emotional for so many business owners, how our upbringing shapes our financial behaviour, and why handing everything over to someone else isn’t the same as having a plan.

If you’re running a business, constantly reinvesting and hoping everything will “work out later”, this conversation will challenge how you think about wealth, risk, and responsibility.

One powerful idea from Lynn runs through this episode: we’re living through once-in-a-generation technological opportunities. But the real shift happens when you stop being just a consumer and start becoming an informed participant. It starts with getting educated.

Here’s what we cover:

• Why so many people have a stressful relationship with money
• How your upbringing shapes your risk tolerance
• Why entrepreneurs face a completely different money reality
• The importance of understanding what you own and why
• Why uncertainty often creates the biggest opportunities

INVITATION: Lynn's Wealth Builders Academy - MONEY TALKS! - Masterclass REPLAY IS AVAILABLE!

Watch it in your own time and get a clearer sense of what’s ahead, without pressure or commitment.

▶️ Watch Day 1 Here.

▶️ Watch Day 2 Here.

📩 Connect with Lynn Kitchen on LinkedIn.

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social. This is not a training program. It's an AI platform that helps you stand out on social media and turn followers into real enquiries and paying clients.

And please connect on social media and let me know what you thought of this episode!

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Instagram
Facebook
Facebook Group