In this honest, high-impact episode, Georgia and Isho get real about burnout in the creator economy—why it creeps in, how it shows up, and what to do when “just one more post” becomes a problem. From comparison spirals to the pressure to stay relevant, they unpack practical ways to protect your headspace without ghosting your growth.

You’ll learn how to:
◼️Spot burnout early: emotional exhaustion, creativity drop-off, physical fatigue (sleep issues, brain fog)
◼️Replace comparison with strategy: turn competitor jealousy into insight and inspiration
◼️Set boundaries that stick: DND, app limits, scheduled breaks, intentional “touch points” instead of 24/7 posting
◼️Work smarter, not harder: time-blocking, batching, evergreen clips, B-roll banks, “set-and-film” corners
◼️Sustain consistency (without daily grind): repurpose long-form, resurface winners, post fewer but better
◼️Lean on support: delegate, automate, and brief your team so content ships while you rest
◼️Realign your ‘why’: clarify message/offer so showing up feels energizing, not draining
◼️Take a break (guilt-free): how to pause, communicate it, and come back stronger

If social media looks shiny but feels heavy, this episode is your reset: protect your mental health, protect your brand.

Because on The Social Edge, we don’t just post- we build sustainably.

#MentalHealthMatters #CreatorBurnout #DigitalWellness #Boundaries #TimeBlocking #EvergreenContent #RepurposeToGrow #SocialMediaStrategy #TheSocialEdgePodcast

In this episode of The Social Edge Podcast, Georgia and Isho dive into the balance between human-led branding and AI-driven content creation. With AI tools enabling content to be created faster than ever, how do you maintain the human touch that builds trust, connection, and authenticity? From personal brands to businesses, this episode explores strategies for leveraging AI while keeping your story, values, and personality front and center.

In this episode, you’ll learn:
◼️What human-led branding really means: Why storytelling, daily insights, and behind-the-scenes content create trust and connection.
◼️The role of AI as a tool, not a replacement: How to leverage AI for efficiency, research, and inspiration without losing your personal touch.
◼️Balancing speed with authenticity: Why creating content quickly is no longer the struggle—the real challenge is standing out and resonating.
◼️Lessons from real-world examples: How brands and creators like Steven Bartlett’s Diary of a CEO use transparency and behind-the-scenes access to build trust.
◼️Parenthood, personality, and storytelling: Why understanding your human story—and even your weaknesses—enhances AI-assisted content strategies.
◼️Practical tips for AI-human collaboration: How to train AI to understand your journey, ICA, brand values, and personality while keeping yourself in the driver’s seat.

Whether you’re a creator, entrepreneur, or business owner navigating the AI-first content landscape, this episode will help you reclaim the human element in your brand while leveraging AI as a powerful tool for growth.
Because in 2025, audiences crave authenticity—and AI should enhance, not replace, your story.

#HumanLedBranding #AIContentCreation #Authenticity2025 #CreatorEconomy #PersonalBranding #Storytelling #AIForBusiness #TheSocialEdgePodcast

In this episode of The Social Edge Podcast, Georgia and Isho break down the truth behind social media’s obsession with attention. While viral moments can boost visibility, they’re not enough to convert followers into loyal customers. In a world where attention is fleeting, trust is the real currency.

In this episode, you’ll learn:
◼️Why attention alone won’t convert: The difference between attention and trust—and why both are necessary for building a sustainable brand.
◼️The psychology behind social media addiction: How platforms keep us hooked and what you can learn from their tactics.
◼️The importance of consistency: How showing up consistently with value builds trust over time.
◼️How to turn views into real relationships: Why focusing on community-building will get you better results than chasing virality.
◼️Real-world examples: Learn from the mistakes and successes of top creators who mastered the trust game.

Tune in for actionable insights on how to turn quick views into meaningful relationships and why you need more than just likes and views to thrive on social media.

On this episode of The Social Edge Podcast, Georgia and Isho dive into the common struggle many creators and entrepreneurs face: overthinking their Ideal Client Avatar (ICA). By focusing too much on perfection, many end up targeting too broad or irrelevant audiences. But getting your ICA right doesn’t have to be complicated.

In this episode, you’ll find out:
Why overthinking your ICA hurts your business: The dangers of overcomplicating who your ideal client is and how it stalls your content creation.
How to simplify your target audience: Tips for narrowing down your ICA without getting lost in details.
The benefits of speaking directly to your audience: How a clearly defined ICA helps create more relevant and engaging content.
Practical strategies for niche marketing: Real-world examples of creators and brands who successfully niched down and saw exponential growth.
The power of taking action: How simplifying your ICA can accelerate growth and conversion without wasting time or energy.

Discover how simplifying your target audience can help you create more relevant content that speaks directly to your ideal clients, cutting through the noise and building a strategy that attracts the right people.

In this episode of The Social Edge, we dive deep into the psychological mechanics behind our obsession with social media. Why do we find ourselves endlessly scrolling, even when we start out with a simple check of a notification? This episode explores the addictive nature of social media platforms and the powerful tricks they use to keep us hooked. From algorithms designed to mimic casino psychology to the dopamine hits that keep us coming back, they break down the reasons we can't stop scrolling and offer practical tips on how to leverage these tactics for business and content creation.

We talk about:
Casino psychology: How social media platforms use similar tactics to casinos to keep us hooked.
The dopamine effect: The role of dopamine in social media addiction and how it drives our need for engagement.
FOMO (Fear of Missing Out): The psychological impact of always feeling like you need to be up-to-date.
How creators and brands can leverage these addictive elements to create engaging content and build a loyal audience.
Stopping the scroll: Why capturing attention on social media is key and how to do it effectively.
Ethical content creation: Balancing engagement with responsibility and being aware of the mental health impacts of social media.

Whether you’re a content creator, entrepreneur, or just someone curious about why social media is so hard to put down, this episode provides valuable insights on how to leverage these psychological triggers for success.

Because on The Social Edge, we don’t just scroll, we explore the psychology behind it and teach you how to use it to your advantage.

In this episode of The Social Edge Podcast, Georgia and Isho dive deep into one of the most powerful tools in marketing: storytelling. In a world full of constant content, why does storytelling create a stronger emotional connection with your audience than traditional sales tactics?

Inside this episode we discuss:
Why storytelling connects with your audience on a deeper level than selling
The key to crafting an authentic story that resonates with your audience
How to humanize your business and bring your brand to life
Why showing your struggles can be more powerful than just sharing successes
Practical steps to build trust and credibility through storytelling
How to turn your personal brand into a powerful asset

By the end of this episode, you'll understand how storytelling isn't just a creative tool - it's the secret to converting followers into loyal customers. Whether you're a business owner or a content creator, this episode will help you shift from pushing products to sharing a journey.

🎧 Listen until the end for tips on how to begin weaving storytelling into your content strategy.

💬 Comment below: What's your favorite brand story? How do you connect with the businesses you follow?

#Storytelling #Branding #ContentCreation #BusinessTips #TheSocialEdgePodcast #personalbranding

Niching down isn’t about limiting your potential — it’s about unlocking it. In this episode of The Social Edge Podcast, Georgia and Isho dive into why focusing on the right niche can help you grow faster, connect deeper, and stand out in today’s noisy creator economy.

In this episode we talk about:
- Why choosing a niche accelerates your brand growth
- How to define your ideal audience with confidence
- The hidden opportunities that come from being specific
- How to balance creativity and strategy while staying niche
- Real-life examples of creators and brands who scaled by niching down

We also share how to keep your content strategy flexible so you stay inspired and never boxed in. Niching doesn’t shrink your world, it expands your influence.

🎯 Watch until the end for practical steps to build a niche that works for you and fuels long-term success.

💬 Comment below: What niche are you building your brand around right now?

Everyone wants to boost engagement. But at what cost?

In this episode of The Social Edge Podcast, Georgia and Isho dive deep into one of the most pressing questions in the world of social media marketing: Are engagement hacks secretly hurting your brand’s long-term success?

Inside this episode:

• Why using engagement tricks like "comment below" and "tag three friends" may seem like a shortcut but can backfire
  
  
• The truth about vanity metrics: Why followers, likes, and comments don’t tell the full story
  
  
• How storytelling can build a deeper connection with your audience than any hack ever will
  
  
• Why the platforms themselves might be playing you — and how to leverage them to your advantage
  
  
• The long-term impact of giveaways and engagement bait on your brand’s authenticity
  
  

We reveal the real dangers of relying on engagement hacks and why they might be making you lose your edge. Want to grow organically and build a genuine community? This episode is for you.

🎯 Watch until the end for actionable tips to nurture your audience and build a brand that lasts beyond the algorithm.

💬 Comment below: Are engagement hacks worth it for your brand?

#EngagementHacks #SocialMediaStrategy #BrandBuilding #CreatorEconomy2025 #LongTermGrowth #TheSocialEdgePodcast