In this honest, high-impact episode, Georgia and Isho get real about burnout in the creator economy—why it creeps in, how it shows up, and what to do when “just one more post” becomes a problem. From comparison spirals to the pressure to stay relevant, they unpack practical ways to protect your headspace without ghosting your growth.

You’ll learn how to:
◼️Spot burnout early: emotional exhaustion, creativity drop-off, physical fatigue (sleep issues, brain fog)
◼️Replace comparison with strategy: turn competitor jealousy into insight and inspiration
◼️Set boundaries that stick: DND, app limits, scheduled breaks, intentional “touch points” instead of 24/7 posting
◼️Work smarter, not harder: time-blocking, batching, evergreen clips, B-roll banks, “set-and-film” corners
◼️Sustain consistency (without daily grind): repurpose long-form, resurface winners, post fewer but better
◼️Lean on support: delegate, automate, and brief your team so content ships while you rest
◼️Realign your ‘why’: clarify message/offer so showing up feels energizing, not draining
◼️Take a break (guilt-free): how to pause, communicate it, and come back stronger

If social media looks shiny but feels heavy, this episode is your reset: protect your mental health, protect your brand.

Because on The Social Edge, we don’t just post- we build sustainably.

#MentalHealthMatters #CreatorBurnout #DigitalWellness #Boundaries #TimeBlocking #EvergreenContent #RepurposeToGrow #SocialMediaStrategy #TheSocialEdgePodcast

In this episode of The Social Edge Podcast, Georgia and Isho dive into the balance between human-led branding and AI-driven content creation. With AI tools enabling content to be created faster than ever, how do you maintain the human touch that builds trust, connection, and authenticity? From personal brands to businesses, this episode explores strategies for leveraging AI while keeping your story, values, and personality front and center.

In this episode, you’ll learn:
◼️What human-led branding really means: Why storytelling, daily insights, and behind-the-scenes content create trust and connection.
◼️The role of AI as a tool, not a replacement: How to leverage AI for efficiency, research, and inspiration without losing your personal touch.
◼️Balancing speed with authenticity: Why creating content quickly is no longer the struggle—the real challenge is standing out and resonating.
◼️Lessons from real-world examples: How brands and creators like Steven Bartlett’s Diary of a CEO use transparency and behind-the-scenes access to build trust.
◼️Parenthood, personality, and storytelling: Why understanding your human story—and even your weaknesses—enhances AI-assisted content strategies.
◼️Practical tips for AI-human collaboration: How to train AI to understand your journey, ICA, brand values, and personality while keeping yourself in the driver’s seat.

Whether you’re a creator, entrepreneur, or business owner navigating the AI-first content landscape, this episode will help you reclaim the human element in your brand while leveraging AI as a powerful tool for growth.
Because in 2025, audiences crave authenticity—and AI should enhance, not replace, your story.

#HumanLedBranding #AIContentCreation #Authenticity2025 #CreatorEconomy #PersonalBranding #Storytelling #AIForBusiness #TheSocialEdgePodcast

In this episode of The Social Edge Podcast, Georgia and Isho break down the truth behind social media’s obsession with attention. While viral moments can boost visibility, they’re not enough to convert followers into loyal customers. In a world where attention is fleeting, trust is the real currency.

In this episode, you’ll learn:
◼️Why attention alone won’t convert: The difference between attention and trust—and why both are necessary for building a sustainable brand.
◼️The psychology behind social media addiction: How platforms keep us hooked and what you can learn from their tactics.
◼️The importance of consistency: How showing up consistently with value builds trust over time.
◼️How to turn views into real relationships: Why focusing on community-building will get you better results than chasing virality.
◼️Real-world examples: Learn from the mistakes and successes of top creators who mastered the trust game.

Tune in for actionable insights on how to turn quick views into meaningful relationships and why you need more than just likes and views to thrive on social media.