What if the follower count everyone said mattered… doesn't?

This week I sit down with Amber Mayfield Hewett — event producer, founder of To Be Hosted, author of Your Turn to Host, Forbes 30 Under 30, and the woman behind the New York Times–covered Central Park picnic 'To Celebrate Black Life and Leisure.' At 33, Amber is the youngest guest we've ever had on Meanwhile, She, and she's built a seven-figure event production business with clients like Pinterest, Spotify, Peloton, and Pepsi — all while barely touching Instagram.

We get into her non-linear path from the NBCUniversal Page Program to shooting Snapchat content for the Real Housewives at Bravo to producing $200K+ dinner parties, the Six-Figure Rule she gave her team about when she'll start posting on social, why she calls laughter "an underrated KPI," the truth about being married and refusing to be defined by it, what watching B. Smith taught her about what her career could be, why "on time is late" and she's fired people over it, and what it actually feels like to have accomplished this much this early.

🎧 New guest episodes every Tuesday

🎧 New solo episodes every other Thursday

Website: aishabeau.com

Instagram: instagram.com/aishabeau

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YouTube: youtube.com/@aishabeau

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For inquiries: aisha@aishabeau.com

Multimedia Producer: Starr Callahan (https://www.instagram.com/starr_callahan/)

Video Editor: Abiola Aina

Original Music by Krisblak + Boo

Follow them on IG:

https://www.instagram.com/9.5.4

https://www.instagram.com/stezus

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Meanwhile, She is a space for conversations on womanhood, identity, ambition, and the moments that define us.