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🗣 In this episode, Lewis Smith and James Eardley break down the exact Google Ads strategy they use to generate consistent high-ticket ecommerce sales. They explain why simplicity beats complexity, how Google's AI has transformed advertising, and the framework they recommend for building profitable campaigns without wasting your budget.

🎥 Prefer to watch instead? Watch on YouTube → https://youtu.be/4EB0CahHTMs

🧭 Topics Discussed

★ Why Google Ads Beats Social Media for Beginners — How buying intent makes Google the ideal platform for selling high-ticket products.

★ Using Performance Max Campaigns — Why Google's AI-powered campaigns simplify advertising while delivering excellent results.

★ The Numbers That Matter — How to calculate your break-even ROAS and use data to scale profitably.

★ Scaling Winning Products — When to increase budgets, launch dedicated campaigns and stop wasting money on underperforming products.

🛠 Links & Resources Mentioned

Shopify £1-for-3-months Offer → https://dropshipunlocked.com/shopify

Free Trial of a Professional Phone Line → https://dropshipunlocked.com/circle

💡 Key Takeaways

★ Buy Intent Changes Everything — Selling to people actively searching on Google dramatically increases your chances of making profitable sales.

★ Let Google's AI Do the Heavy Lifting — Performance Max campaigns simplify campaign management while continuously optimising your ads.

★ Scale Using Data, Not Guesswork — Measure your numbers, identify winning products and only increase ad spend once profitability is proven.

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Website → https://www.dropshipunlocked.com

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