The Side They Never Sat At
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The Side They Never Sat At
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In Episode 4 of The Mike Ye Briefing, I look at what happens when a founder finally sees the business from the buyer’s side of the table.
Founders may see loyalty, hustle, relationships, and experience. Buyers may see concentration, dependency, transition risk, and whether the business can continue after ownership changes.
I share examples from Sourcing Journal, where Eddie Hertzman was the face of the company and a multi-year earnout helped bridge founder dependency through the transition; Long Beach Surgical, where we aligned the most productive surgeons through equity ownership; SheMedia, where Samantha Skey emerged as the hidden leader of the next chapter; and BuzzAngle, where the buyer saw strategic value beyond the company as it existed.
The lesson is simple:
A buyer lens is not only about finding problems. It is about understanding what the business depends on, what could break after closing, and how the right structure can turn risk into alignment.
Because when the founder sees the weakness first, it becomes preparation.
When the buyer sees it first, it becomes leverage.